J C Penney Company Case PESTEL Analysis

Case Study

Home >> Harvard >> J C Penney Company >> Pestel Analysis

J C Penney Company Case Study Analysis

J C Penney Company's outside setting would be examined with the PESTEL framework (appendix 1) for highlighting the sector's Political, Economic, Social, Technological, Environmental and Legal environment while the degree of rivalry in the Taiwanese market would certainly be researched under Concierge's five pressures analysis (appendix 2). Market pressures such as the negotiating power of the purchaser as well as provider, the threat of brand-new participants as well as replacements would certainly be highlighted to recognize the degree of competition.

Political Factors:

Political factors have played one of the most considerable roles in the advancement of Taiwan's J C Penney Company sector in the type of personnel advancement, innovation advancement and setting up of institutes for transferring modern technology. Along with these factors, a five year plan for the development of submicron innovation was launched by the government in 1990 which included advancement of laboratories for submicron advancement in addition to the above stated roles. The Government has been continually functioning in the direction of bringing the J C Penney Company industry according to global requirements and the gap in design and development has been resolved by the introduction of J C Penney Company with the purpose of brining in a technological revolution with this brand-new endeavor. Policies such as employment of sophisticated ability were introduced in the plan from 1996 to 2001 while R&D efforts have been a concern considering that 2000.

Economic Factors:

The fact that the J C Penney Company industry is experiencing an unbalanced demand and supply scenario is not the only financial problem of the sector. The excess supply in the industry is adhered to by a cost which is lower than the cost of J C Penney Company which has led to cash flow concerns for manufacturers.

Economic downturn is a significant problem in the market because it can set off low production. Improvements in efficiency levels can bring about enhanced production which results in recession once again due to excess supply and reduced demand bring about closure of firms due to low income. The J C Penney Company industry has actually gone through economic downturn thrice from 1991 to 2007 suggesting that there is a high capacity for recession because of excess supply as well as low earnings of companies.

Social Factors:

Social factors have also added towards the development of the J C Penney Company industry in Taiwan. The Taiwanese government has concentrated on human funding development in the industry via trainings aimed at improving the understanding of resources in the market. The launch of the Semiconductor Institute in 2003 for training and also establishing ability is an example of the social initiatives to boost the market. Despite the fact that technology was imported, obtaining sources aware of the technology has actually been done by the federal government. Social initiatives to improve the photo and top quality of the Taiwanese IC sector can be seen by the truth that it is the only market which had skillfully built departments of labor worldwide.

Technological Factors:

There are still some technological problems in the J C Penney Company industry especially as J C Penney Company suppliers in Taiwan do not have their very own technology as well as still depend on international technological partners. The federal government's participation in the industry has actually been concentrating on altering the J C Penney Company market to lower this reliance.

Environmental Factors:

A basic review of the atmosphere suggest that Taiwan is a complimentary area for J C Penney Company production as obvious by the ease in capacity expansion in the J C Penney Company industry. The fact that the area offers producing capacities additionally strengthens this monitoring.

Legal Factors:

The lawful environment of J C Penney Company has concerns as well as possibilities in the form of IP civil liberties as well as lawful agreements. A company has the lawful defense to safeguard its intellectual property (IP), processing and innovation which can boost the dependancy of others on it. The J C Penney Company sector likewise gives a high value to legal contracts as noticeable by the truth that Micron's rate of interest in J C Penney Company might not emerge due to the former business's legal contract with Nanya and Inotera.

PESTEL Analysis for J C Penney Company Case Study Solution