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Jet Airways India Limited Brand Building And Valuation Case VRIO Analysis

CASE STUDY


Home >> Harvard >> Jet Airways India Limited Brand Building And Valuation >> Vrio Analysis

Jet Airways India Limited Brand Building And Valuation Case Study Help

Numerous areas can be determined where FG has a competitive edge over its rivals. These locations would certainly be evaluated utilizing the Jet Airways India Limited Brand Building And Valuation VIRO framework where the 'value', 'inimitability', 'rarity' and organization' of FG would be evaluated in terms of its payment towards its competitive edge. The framework has actually been shown in appendix 3.

It can be seen that FG is offering a value-added product, which is not simply a means of acquiring high margins for the business, yet is useful for the consumer too. Smoked fish and shellfish items are looked upon as value-added things and so FG is definitely supplying worth to the market and to the entrepreneur in the form of high saving potential from fish products. Similarly, FG's ability to produce original Asian inspired smoked seafood items can be considered an inimitable skill.

The business has put obstacles to entrance for brand-new participants by motivating consumers to be demanding in regards to requesting for their choices. Not just has this made the service unusual, it has increased the cost of access for specific niche players considering that FG's diversity and also flexibility can not be matched by new entrants in the short run. This highlights another factor of inimitability.

The reality that the business is not product-orientated however is a market-orientated organisation which is versatile sufficient in its capacity to adapt to vibrant market circumstances suggests that its means of organizing solutions is certainly its competitive edge. Along with this, business is organized so that it has much less reliance on importers as well as trading business which contributes to its competitive edge as a company in a market where smoked fish products have to be imported from various other countries.

In addition to these factors, FG's long term relationships with its client that has brought about brand loyalty from their side and the former's continuous reinforcement of quality assurance to maintain this brandloyalty is an extra factor providing it an one-upmanship.

As per the Jet Airways India Limited Brand Building And Valuation VIRO structure, if a firm's sources are useful but can be imitated conveniently, it may have a temporary competitive advantage. A continual affordable advantage would certainly result from sources which are useful, uncommon and costly to imitate while at the same time the firm has the capability to organize these for an optimum advantage (Rothaermel, 2013). In FG's case, it can be seen just how a continual affordable advantage is possible with the firm's flexibility, market-orientated technique, received long-termrelationships as well as innovative skills of the business owner. These factors have actually already been talked about in the Jet Airways India Limited Brand Building And Valuation SWOT analysis as inner toughness.