Jetblue Airways Ipo Valuation Case Study Help


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Jetblue Airways Ipo Valuation Case Study Solution

Background and Facts

Jetblue Airways Ipo Valuation an office materials store for tiny and average sized companies has just recently been associated with planning for a merger with its competitor Residence Deport, which has actually influenced efficiency levels in departmentswith the elderly supervisor associated with lawful complications presented by the government Trade Payment. With the Advertising and marketing Head advancing the information of his departure from the company in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the function in the near future. With obstacles in the type of a potential cultural adjustment and low employee morale, the company is in need of a total reengineering initiative at the advertising division.

Problem Statement
Porter's 5 Forces Analysis
The prospective cultural modification at the marketing department of Jetblue Airways Ipo Valuation is increasing uncertainty in the workplace causing different difficulties for the Jeannie Lewis that would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in influencing critical decisions because Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Trade Payment's intervention while doing so. Provided the fact that the shop has an international presence with branches in UK, USA, Canada as well as Germany, political factors in each of these nations might have the ability to impact performance or strategic goals. Federal Profession Commission's antitrust suit against the merging took up valuable time of the organization's senior monitoring recommending that 'political' factors can have major ramifications for an international company.

Economic Factors: Financial factors such as the appearance of local business in the global scenario recommend that Jetblue Airways Ipo Valuation is growing in an environment where there is prospective development of services. Truth that shop consumers are mostly looking for workplace supplies for house offices recommends that the market has an increasing trend of business owners as well as residence based organisations.

Social factors: Social trends in the economy show that clients are searching for comfort along with attractive prices. Marketing research shows how the consumer for Jetblue Airways Ipo Valuation does not have awareness concerning discovering options which can offer a mix of ease as well as affordable.

Technical factors: Innovation plays an essential role in Jetblue Airways Ipo Valuation's organisation approach specifically as the organization is piloting Innovation centers which would certainly provide modern technology sales as well as assistance in the kind of memory upgrades, peripheral installments. (Summary of PEST in appendix 2).

OB Issues as well as Manifestations.

A number of underlying Organizational Actions issues can be seen in Jetblue Airways Ipo Valuation's case as highlighted in this section.

Apprehensions regarding social adjustment: There is concern about a cultural adjustment that would occur when Todd Krasnow leaves from his placement as the Exec Vice President of Advertising with the majority of the staff members currently showing unhappiness over this potential relocation. This anticipated adjustment has actually developed stress in the office which has actually been coupled with the past stress of preparing the company for a possible merging with Home Deport.
Pest Analysis
Difficult Work Atmosphere for Newcomers: There is lack of personnel that can match the difficult setting of a hectic company. Not just does this result in problem in locating the right individuals, it places stress on brand-new hires as can not hold up against the rate and also pressure that the company anticipates them to bear.

Double Reporting Lines: Newcomers find this organizational society cumbersome as well as hard to cope with especially as dotted line connections are meant to be weaker as a whole and also unbiased setting and performance analysis is still done by the strong line supervisor. This suggests that novices can shed clarity about their respective functions as well as goals specifically as populated line reporting does not keep them in straight interaction with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles although it had been speculated that the last would certainly take Krasnow's placement came as a strike to her morale. Lewis may have been qualified as well as suitable for the task but the truth that Kransnow's separation would make Coles a straight record to Lewis may have been the reason for Coles' resignation from solutions.

Fear & Job Instability: Concern as well as insecurity can be determined as two major problems that Lewis would be dealing with especially as the merger has currently be terminated and also 2 senior execs of the advertising department would certainly be leaving. The whole duty of the division would be dropping on Lewis's shoulders who would certainly not simply be in charge of brining about a cultural adjustment but would additionally have to show herself in her new role.

Inappropriate Monitoring Style of Leader: Lewis's administration style and its conflict with the marketing division's function can likewise be seen as an OB difficulty especially as she has been utilized to managing issues in the procedures division where personnel are instructed to concentrate on processes and obtain them right. The advertising division on the various other hand can be viewed as a group of people who are utilized to being nurtured by Krasnow that focused extra on outcome than procedures.

Interdepartmental Arguments: Interdepartmental disputes in between three departments, marketing, merchandizing and also operations respectively over the allotment of the marketing mix can be recognized as another OB concern. The advertising division does not share the same vision as the other 2 divisions regarding the aloocation of the advertising mix twoards promotions and also advertsing, the merchandizing and also operations departments do not concur over the marketing mix allowance amongst one another either.

Fragmentation in Advertising And Marketing Division: Disintegration in between the marketing and advertising divisions can be identified as another OB concern which can need further interest. The truth that the marketing and advertising areas in the marketing division are separated is preventing both divisions from getting from each various other's experience as well as expertise. Combination of marketing with retailing and operations would certainly come to be more difficult if the marketing division itself is degenerated which can be another prospective OB worry.

Jetblue Airways Ipo Valuation Analysis

Numerous concepts have actually been used to clarify the scenarios to obtain further clarity regarding the circumstance available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, most managers think that subordinates are easy as well as lazy, have little ambition and also withstand modification. The difficult version of this concept stressed coercion, limited controls, hazards as well as penalties. In time it creates reduced productivity, subtle sabotage as well as rivalry (Offer, 2003). Although the circumstance at Jetblue Airways Ipo Valuation is not completely following Theory X, it can be seen that new hires are finding this atmosphere rather stressful which might ultimately lead to a greater inclination of the administration towards Concept X. According to McGregor's supported sight, which he called Concept Y, the vital job of the monitoring is to arrange business conditions to make sure that individuals can accomplish their very own objectives best by routing their initiatives in the direction of business benefits. If people discover no fulfillment in their job, the administration would have little option however to rely upon concept X and outside control (Offer, 2003). Even while analyzing Lewis's management design, theory X might have been suitable in the procedures department to some extent yet the Marketing division would certainly call for dependence on Theory Y so as to get the creativity and also creativity from the groups.

Tuckman's Team effort Theory: As much as Lewis's problem about bringing consistency between the advertising and also advertising division is concerned, this would initially lead to clash as talked about by Bruce Tuckman in his 'Synergy Theory'. By incorporating the advertising as well as advertising and marketing division's job, there may be the very same first disconnect which could lead to the 2nd phase of 'storming' where the teams challenge one an additional.

Bridges' Change Model: As per William Bridge's concept (appendix 4), people are rather unpleasant with adjustment, which is apparent by the scenario at Jetblue Airways Ipo Valuation The circumstance can be seen as a typical course of life if is researched based on Bridge's concept where he explains that people undergo three phases of change when they experience modification. 'End, shedding and also Releasing', The Neutral Area and 'The New Starting' (Bridges, 2004). When people are presented with change, they get in stage one and so there might be feelings like unhappiness, uncertainty, stress, anger, concern, rejection and disorientation.The scenario at the advertising department of Jetblue Airways Ipo Valuation is similar so Lewis can get comfortable with the idea that it is not amazing habits. In the 2nd stage, there might be a requirement to bridge the space in between the new and old culture so Lewis might need to face this challenge as soon as Krasnow leaves. There might be low morale and also low productivity at this stage which ought to not be taken as a trouble. It is during this stage that Lewis will certainly have to offer assistance to the department to ensure that they can discover an orientation. It can be seen exactly how Krasnow has actually currently made this shift less complicated by making Lewis get associated with the division a year before his real separation. As per Bridges' Version, stage 3 will certainly produce visibility to knowing, High energy as well as commitment as people will certainly welcome the adjustment (Bridges, 2004).
Vrio Analysis
Maslow's Demand hierarchy: The OB problem pertaining to insecurity at the workplace has actually been activated to start with by the change in management and also secondly by the fact that the merging will certainly no longer be initiated. Abraham Maslow in his Concept of 'Requirements Hierarchy' (appendix 5) has goes over the importance of 'security requires as being a lower degree requirement of a human for setting off inspiration. As seen in the pyramid cooperated appendix 3, we can see just how 'the need to feel safe and secure and untouched' is at the second level of needs. Before an employee can be made to establish psychologically, he needs to have his 'Physical 'and 'Security' needs met. This suggests that unless the personnel are made to really feel secure about their existing work condition in Jetblue Airways Ipo Valuation they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Jetblue Airways Ipo Valuation Case Study

Implication of Analysis.

The OB analysis has taken a look at different concepts to comprehend how to handle the existing circumstance available. The following three options have actually been recommended to assist Lewis deal with the business challenges in the advertising division. Each of these choices has been suggested for reducing the change required to bring the advertising division according to the requirements of the marketplace as well as for making the social change that would certainly comply with when the present leader leaves.

Assimilation of marketing and advertising functions. Separating Adverting as well as Production features. Assimilation of Advertising And Marketing with Workflow.

Examination of Alternatives.

Integration of Advertising & Advertising Functions: The internal advertising and marketing agency of Jetblue Airways Ipo Valuation is already toughness for the organization in terms of saving up on overheads connected to advertising as well as promo. Since no new recruitment has been done after Bridget Cole's departure with the coverage line being straight designated to Krasnow for the advertising function, this is a beneficial opportunity for integrating the marketing and advertising features. Judith Shapiro that has earlier been talked to by Lewis throughout the earlier merger days has proficiency in business-to-business marketing in addition to company and also retail advertising experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to take care of both advertising and marketing functions.

The advantage of this method is that it will incorporate the two features while reducing the requirement for working with an added source for marketing. Lewis would certainly be heading the marketing department as well as in any kind of case her replacement would be required for the current duty that she is performing. The disadvantage of this alternative is that outside hiring may cause bitterness from internal workers that might be looking at the placement of EVP after Lewis takes over Krasnow's position.

Separating Adverting and also Manufacturing: Offered the affordable stress and excellent quality work required from the advertising agency, it is advised that Lewis must enable the manufacturing device to be a different feature from the advertising and marketing system. Considering that many advertising agencies had these 2 functions as different units, it makes more sense to adhere to the standard. Along with this, both features may be able to focus on their core triggers more successfully. The drawback of this approach would be that extra expenses would certainly have to be birthed for establishing up different production functions. Along with this, a manufacturing head might need to be worked with which can raise overheads for the company.

Combination of Advertising And Marketing with Procedures: Considering that Lewis is already caring for the advertising as well as operations departments simultaneously; it makes good sense to incorporate the two features because she has been effectively dealing with both ends. The truth that both departments currently have major differences over allotment of sources recommends that this integration might be able to produce consistency specifically as Lewis would be heading both ends.However there are different negative aspects of this action particularly as it would place too much burden over Lewis's shoulders. The fact that Lewis has to adjust her administration style for the advertising and marketing division recommends that these two divisions would be culturally diverse. Lewis may not be able to use one type of management design to both departments which might result in inadequacy in either one of the two functions.


An analysis of the 3 options indicates that integration of advertising as well as operations would certainly not be a feasible action due to the huge differences between the two divisions regardless of the reality that presently Lewis is handling both. While splitting up of the manufacturing feature may have been a beneficial action for the advertising division, the truth that it would certainly suggest placing a 3rd feature under Lewis's wing implies this need to be avoided.

Action Plan.
Lewis will certainly take control of the duty of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be combined.

Judith Shapiro will certainly be employed to take Lewis's place as SVP of advertising and marketing.

Manufacturing feature will certainly continue to be part of marketing under advertising feature.

Lewis will separate herself from operations.

A democratic leadership design with employee empowerment will certainly be used in advertising division.

Open up door plan as well as emphasis on cross department interaction will certainly be aimed at eliminating discord.

Backup strategy.

If the assimilation does not work out as planned, a contingency plan would certainly adhere to which would certainly separate the production feature from the advertising feature to decrease the load on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising and marketing department without an SVP. In that case the production function will certainly be separated by placing it under an SVP production.