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Jumbo Group Initial Public Offering Case VRIO Analysis

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Jumbo Group Initial Public Offering Case Study Analysis

Numerous locations can be identified where FG has an one-upmanship over its competitors. These areas would certainly be assessed using the Jumbo Group Initial Public Offering VIRO framework where the 'value', 'inimitability', 'rarity' and company' of FG would be examined in regards to its payment towards its competitive edge. The framework has actually been shown in appendix 3.

It can be seen that FG is providing a value-added item, which is not simply a means of getting high margins for business, however is useful for the consumer as well. Smoked seafood items are looked upon as value-added things therefore FG is absolutely using value to the market as well as to the entrepreneur in the kind of high conserving capacity from fish items. FG's capability to generate original Asian passionate smoked fish and shellfish products can be thought about an inimitable ability.

The business has actually placed barriers to entrance for new entrants by encouraging consumers to be requiring in terms of asking for their choices. Not just has this made the solution rare, it has increased the price of entry for particular niche players considering that FG's diversification and also versatility can not be matched by brand-new entrants in the short run. This highlights another factor of inimitability.

The truth that business is not product-orientated but is a market-orientated business which is flexible enough in its capacity to adjust to dynamic market circumstances recommends that its way of organizing services is definitely its competitive edge. The service is organized so that it has less dependence on importers as well as trading business which includes to its competitive side as an organization in a market where smoked fish products have to be imported from other countries.

In addition to these factors, FG's long-term relationships with its customer that has brought about brand name commitment from their side and also the former's consistent reinforcement of quality control to maintain this brandloyalty is an extra factor providing it an one-upmanship.

As per the Jumbo Group Initial Public Offering VIRO framework, if a firm's resources are beneficial however can be imitated easily, it might have a momentary competitive advantage. A continual competitive benefit would result from sources which are valuable, rare and expensive to mimic while at the same time the company has the capacity to organize these for an ideal advantage (Rothaermel, 2013). In FG's case, it can be seen just how a continual competitive benefit is feasible via the company's versatility, market-orientated method, sustained long-termrelationships and also innovative abilities of the business owner. These factors have already been discussed in the Jumbo Group Initial Public Offering SWOT analysis as internal strengths.