Kent County Council Implementing It For E Government Case Study Analysis


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Background and Facts

Kent County Council Implementing It For E Government a workplace supplies retailer for tiny and average sized organisations has actually lately been associated with planning for a merger with its rival Home Deport, which has affected efficiency levels in departmentswith the elderly manager associated with lawful difficulties presented by the federal Trade Compensation. With the Advertising Head advancing the information of his separation from the company in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the function in the future. With difficulties in the kind of a possible social modification and low staff member spirits, the organization is in need of a full reengineering effort at the advertising and marketing department.

Issue Declaration
Porter's 5 Forces Analysis
The prospective social adjustment at the advertising division of Kent County Council Implementing It For E Government is increasing uncertainty in the working environment leading to different challenges for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting strategic decisions given that Stapes Inc. needed to desert its plans of combining with Office Deport after the Federal Profession Commission's treatment while doing so. Provided the reality that the shop has a global presence with branches in UK, U.S.A., Canada and Germany, political factors in each of these nations might be able to influence efficiency or tactical objectives. Federal Profession Commission's antitrust fit against the merger took up useful time of the company's elderly administration suggesting that 'political' factors can have major ramifications for an international organisation.

Economic Factors: Economic factors such as the introduction of small companies in the international situation recommend that Kent County Council Implementing It For E Government is prospering in an environment where there is possible growth of businesses. Truth that store customers are mainly looking for workplace materials for house workplaces recommends that the market has an increasing pattern of business owners and residence based companies.

Social factors: Social patterns in the economic situation reveal that clients are seeking ease as well as appealing rates. Marketing research demonstrates how the customer for Kent County Council Implementing It For E Government lacks understanding about finding services which can provide a mix of convenience as well as affordable.

Technological factors: Technology plays an essential duty in Kent County Council Implementing It For E Government's service method specifically as the company is piloting Modern technology centers which would certainly supply technology sales and assistance in the form of memory upgrades, peripheral installations. (Summary of INSECT in appendix 2).

OB Issues as well as Manifestations.

Several underlying Business Habits concerns can be seen in Kent County Council Implementing It For E Government's case as highlighted in this area.

Worries about cultural change: There is worry about a cultural change that would occur once Todd Krasnow leaves from his setting as the Exec Vice President of Marketing with the majority of the personnel already revealing discontent over this possible step. This expected change has created anxiety in the office which has been paired with the previous stress and anxiety of preparing the company for a potential merger with Residence Deport.
Pest Analysis
Demanding Work Environment for Newcomers: There is scarcity of workers that can match the stressful environment of a busy company. Not just does this cause problem in discovering the right people, it places tension on brand-new hires as can not withstand the speed as well as pressure that the company anticipates them to bear.

Dual Coverage Lines: Novices find this business culture troublesome as well as tough to handle specifically as populated line connections are implied to be weak in general and objective setting as well as performance evaluation is still done by the strong line manager. This means that newcomers can lose clarity concerning their particular duties and purposes specifically as populated line coverage does not keep them in direct interaction with the strong line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles despite the fact that it had been guessed that the last would take Krasnow's position came as an impact to her spirits. Lewis may have been qualified and ideal for the job however the truth that Kransnow's separation would certainly make Coles a straight report to Lewis may have been the reason for Coles' resignation from services.

Worry & Task Insecurity: Fear and also insecurity can be recognized as two major problems that Lewis would certainly be handling specifically as the merging has now be terminated as well as 2 elderly execs of the advertising department would certainly be leaving. The whole responsibility of the department would be falling on Lewis's shoulders that would not just supervise of brining concerning a social change yet would also need to confirm herself in her new function.

Incompatible Monitoring Style of Leader: Lewis's monitoring style and its conflict with the marketing division's function can likewise be viewed as an OB obstacle particularly as she has actually been utilized to taking care of problems in the procedures department where workers are taught to focus on procedures as well as obtain them right. The marketing department on the various other hand can be seen as a team of people who are used to being supported by Krasnow who concentrated more on outcome than processes.

Interdepartmental Disagreements: Interdepartmental arguments in between three divisions, advertising and marketing, merchandizing and operations respectively over the allowance of the marketing mix can be recognized as one more OB issue. The advertising department does not share the very same vision as the other 2 divisions pertaining to the aloocation of the advertising and marketing mix twoards promotions and also advertsing, the merchandizing and operations divisions do not concur over the advertising mix appropriation among one an additional either.

Disintegration in Advertising And Marketing Department: Fragmentation in between the advertising and marketing divisions can be recognized as another OB issue which could require additional attention. The reality that the advertising and marketing sections in the advertising division are detached is avoiding both divisions from gaining from each various other's experience and also expertise. Integration of advertising with retailing and also operations would become more difficult if the marketing division itself is degenerated which can be an additional potential OB problem.

Kent County Council Implementing It For E Government Analysis

Different concepts have been used to explain the conditions to get more clearness regarding the circumstance available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, a lot of managers think that juniors are easy as well as lazy, have little aspiration and resist change. The difficult variation of this concept emphasized threat, tight controls, hazards as well as penalties. Over time it generates reduced performance, refined sabotage as well as rivalry (Offer, 2003). The scenario at Kent County Council Implementing It For E Government is not completely complying with Theory X, it can be seen that brand-new hires are finding this setting rather demanding which might ultimately lead to a higher disposition of the administration in the direction of Concept X. Based on McGregor's advocated sight, which he called Theory Y, the important job of the monitoring is to arrange organizational problems to ensure that people can accomplish their very own goals best by routing their initiatives towards organizational benefits. If people find no contentment in their work, the administration would certainly have little choice yet to rely upon theory X as well as exterior control (Offer, 2003). Also while assessing Lewis's administration style, theory X might have been suitable in the operations department to some extent yet the Advertising department would require dependence on Theory Y to get the creativity as well as originality from the groups.

Tuckman's Team effort Theory: As much as Lewis's problem regarding bringing consistency in between the marketing and also advertising department is concerned, this would at first lead to clash as discussed by Bruce Tuckman in his 'Synergy Theory'. By combining the advertising and marketing and also marketing division's work, there might be the exact same first separate which might lead to the second phase of 'storming' where the teams challenge one another.

Bridges' Shift Version: According To William Bridge's concept (appendix 4), people are rather uneasy with modification, which is noticeable by the circumstance at Kent County Council Implementing It For E Government The situation can be seen as a normal program of life if is examined based on Bridge's theory where he clarifies that people go through 3 phases of change when they experience change. 'End, losing and also Letting go', The Neutral Area and also 'The New Starting' (Bridges, 2004). When individuals are presented with change, they enter stage one and so there may be emotions like unhappiness, unpredictability, aggravation, anger, worry, denial and disorientation.The circumstance at the advertising and marketing department of Kent County Council Implementing It For E Government is comparable so Lewis can obtain comfortable with the concept that it is not amazing behavior. In the second phase, there might be a requirement to link the void in between the brand-new and also old society so Lewis might need to face this experience once Krasnow leaves. There might be reduced morale and low productivity at this stage which must not be taken as a setback. It is during this stage that Lewis will certainly have to provide support to the division to ensure that they can discover a sense of direction. It can be seen just how Krasnow has actually currently made this shift much easier by making Lewis obtain associated with the division a year prior to his actual departure. According to Bridges' Design, stage 3 will certainly cause visibility to learning, High power and also commitment as people will certainly embrace the change (Bridges, 2004).
Vrio Analysis
Maslow's Demand pecking order: The OB concern pertaining to insecurity at the office has actually been caused first of all by the change in administration as well as second of all by the fact that the merger will no more be started. Abraham Maslow in his Theory of 'Needs Power structure' (appendix 5) has reviews the significance of 'security requires as being a reduced level demand of a human for causing motivation. As seen in the pyramid shared in appendix 3, we can see how 'the demand to feel protected and also unharmed' goes to the 2nd level of needs. Prior to a worker can be made to establish mentally, he needs to have his 'Physiological 'and also 'Safety' needs met. This indicates that unless the workers are made to really feel safe regarding their existing employment status in Kent County Council Implementing It For E Government they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Kent County Council Implementing It For E Government Case Study

Ramification of Analysis.

The OB analysis has actually checked out numerous theories to comprehend just how to handle the present scenario available. The following three options have actually been proposed to assist Lewis manage the business challenges in the marketing department. Each of these choices has actually been proposed for alleviating the shift needed to bring the marketing department according to the needs of the marketplace and also for making the social change that would comply with as soon as the existing leader leaves.

Integration of marketing and advertising features. Separating Adverting as well as Manufacturing features. Assimilation of Marketing with Procedures.

Analysis of Alternatives.

Judith Shapiro that has actually earlier been interviewed by Lewis during the earlier merger days has proficiency in business-to-business advertising along with company and retail advertising experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to take care of both marketing as well as advertising features.

The benefit of this approach is that it will certainly integrate the two features while lowering the requirement for employing an extra source for advertising and marketing. Along with this, Lewis would certainly be heading the advertising and marketing department and also all the same her replacement would certainly be needed for the existing function that she is performing. The disadvantage of this choice is that external hiring may produce resentment from internal workers that might be looking at the placement of EVP after Lewis takes control of Krasnow's position.

Separating Adverting as well as Production: Offered the affordable pressures and high quality work needed from the advertising agency, it is recommended that Lewis ought to enable the production unit to be a different function from the marketing system. Because most advertising firms had these 2 features as separate systems, it makes more sense to comply with the norm.

Integration of Advertising with Procedures: Considering that Lewis is already caring for the marketing and procedures departments concurrently; it makes good sense to integrate both functions because she has actually been efficiently taking care of both ends. The fact that both divisions currently have significant differences over appropriation of resources suggests that this assimilation might be able to bring about harmony specifically as Lewis would be heading both ends.However there are different downsides of this relocation especially as it would certainly put way too much worry over Lewis's shoulders. The truth that Lewis has to adjust her management design for the marketing department recommends that these two divisions would be culturally varied. Lewis might not be able to use one kind of leadership design to both divisions which could result in ineffectiveness in either one of the two features.


An assessment of the 3 options suggests that assimilation of marketing and also operations would not be a possible action due to the huge distinctions between the 2 departments regardless of the truth that presently Lewis is handling both. While separation of the production feature might have been a favorable move for the advertising and marketing division, the truth that it would certainly imply positioning a 3rd feature under Lewis's wing means this need to be stayed clear of.

Action Strategy.
Lewis will take over the function of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising features would be combined.

Judith Shapiro will be employed to take Lewis's area as SVP of advertising and marketing.

Production function will certainly remain part of advertising and marketing under marketing function.

Lewis will certainly separate herself from operations.

A democratic leadership style with worker empowerment will be used in marketing department.

Open up door plan and emphasis on cross departmental interaction will be focused on eliminating dissonance.

Backup strategy.

If the assimilation does not work out as intended, a contingency strategy would comply with which would divide the production function from the advertising and marketing feature to lower the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will certainly be heading the marketing department without an SVP. In that case the production feature will certainly be divided by putting it under an SVP production.