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Keystone Xl Pipeline Case VRIO Analysis

CASE SOLUTION


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Keystone Xl Pipeline Case Study Analysis

Several areas can be determined where FG has a competitive edge over its rivals. These areas would certainly be evaluated utilizing the Keystone Xl Pipeline VIRO framework where the 'value', 'inimitability', 'rarity' and also company' of FG would certainly be reviewed in regards to its contribution towards its competitive edge. The framework has actually been shown in appendix 3.

It can be seen that FG is providing a value-added product, which is not just a way of obtaining high margins for business, however is important for the customer too. Smoked seafood products are considered as value-added things therefore FG is certainly using worth to the market as well as to the business owner in the kind of high saving capacity from fish products. Likewise, FG's capability to produce initial Eastern inspired smoked fish and shellfish products can be taken into consideration a supreme ability.

The business has placed barriers to entry for new participants by urging consumers to be requiring in terms of requesting their choices. Not only has this made the service rare, it has actually boosted the cost of entry for particular niche gamers given that FG's diversification and adaptability can not be matched by new participants in the short run. This highlights one more factor of inimitability.

The fact that the business is not product-orientated however is a market-orientated company which is versatile enough in its capability to get used to dynamic market situations suggests that its way of organizing solutions is certainly its one-upmanship. The company is organized so that it has much less dependence on importers and trading firms which adds to its competitive side as a company in a market where smoked fish products have to be imported from other countries.

Along with these factors, FG's long term relationships with its client that has resulted in brand name loyalty from their side as well as the former's consistent support of quality assurance to keep this brandloyalty is an additional factor providing it a competitive edge.

As per the Keystone Xl Pipeline VIRO structure, if a company's sources are valuable yet can be copied easily, it might have a temporary affordable benefit. Nevertheless, a continual competitive advantage would certainly result from sources which are useful, uncommon as well as expensive to imitate while at the very same time the company has the ability to arrange these for an optimum advantage (Rothaermel, 2013). In FG's case, it can be seen exactly how a sustained affordable advantage is possible through the firm's flexibility, market-orientated strategy, suffered long-termrelationships and ingenious skills of the business owner. These factors have actually already been talked about in the Keystone Xl Pipeline SWOT analysis as inner strengths.