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Kkr Leveraging Sustainability Case VRIO Analysis

CASE STUDY


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Kkr Leveraging Sustainability Case Study Solution

Several areas can be recognized where FG has a competitive edge over its rivals. These areas would be examined utilizing the Kkr Leveraging Sustainability VIRO framework where the 'worth', 'inimitability', 'rarity' and also company' of FG would certainly be reviewed in regards to its payment towards its competitive edge. The structure has been presented in appendix 3.

It can be seen that FG is providing a value-added product, which is not simply a means of acquiring high margins for the business, yet is beneficial for the consumer also. Smoked fish and shellfish products are looked upon as value-added products therefore FG is absolutely using value to the market as well as to the entrepreneur in the form of high saving possibility from fish items. Likewise, FG's capability to generate original Oriental passionate smoked seafood items can be taken into consideration an unmatched ability.

The business has actually placed obstacles to entry for new entrants by encouraging consumers to be requiring in regards to requesting their choices. Not only has this made the service rare, it has raised the cost of access for niche players since FG's diversification and also versatility can not be matched by brand-new entrants in the short run. This highlights an additional factor of inimitability.

The fact that the business is not product-orientated but is a market-orientated organisation which is adaptable enough in its ability to adapt to dynamic market scenarios suggests that its means of organizing services is absolutely its competitive edge. The business is arranged so that it has much less dependence on importers as well as trading companies which adds to its competitive edge as an organization in a market where smoked fish products have to be imported from various other countries.

Along with these factors, FG's long-term partnerships with its consumer that has actually resulted in brand name loyalty from their side as well as the previous's continuous support of quality assurance to maintain this brandloyalty is an added variable offering it a competitive edge.

Based on the Kkr Leveraging Sustainability VIRO structure, if a company's sources are useful but can be mimicked conveniently, it may have a momentary affordable benefit. Nevertheless, a sustained affordable advantage would arise from resources which are beneficial, rare and also pricey to mimic while at the same time the company has the capacity to organize these for an optimum advantage (Rothaermel, 2013). In FG's case, it can be seen exactly how a sustained affordable benefit is feasible via the company's flexibility, market-orientated strategy, sustained long-termrelationships and also innovative abilities of the entrepreneur. These factors have actually already been gone over in the Kkr Leveraging Sustainability SWOT analysis as inner strengths.