Korea On The Back Of A Tiger Portuguese Version Case Study Solution


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Korea On The Back Of A Tiger Portuguese Version Case Study Solution

Background and Facts

Korea On The Back Of A Tiger Portuguese Version a workplace materials merchant for little and also average sized services has just recently been associated with planning for a merging with its competitor Residence Deport, which has impacted effectiveness levels in departmentswith the senior manager associated with lawful issues put forth by the federal Profession Commission. With the Advertising Head putting forward the news of his departure from the business in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the role in the near future. With obstacles in the kind of a possible cultural change as well as reduced worker morale, the organization is in need of a total reengineering initiative at the marketing division.

Problem Statement
Porter's 5 Forces Analysis
The potential social adjustment at the marketing division of Korea On The Back Of A Tiger Portuguese Version is boosting unpredictability in the working environment bring about numerous difficulties for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in influencing critical decisions because Stapes Inc. had to abandon its strategies of combining with Workplace Deport after the Federal Profession Commission's intervention at the same time. Given the reality that the shop has a global visibility with branches in UK, UNITED STATES, Canada as well as Germany, political consider each of these nations might have the ability to impact performance or strategic goals. Federal Profession Compensation's antitrust suit against the merger took up beneficial time of the organization's elderly management suggesting that 'political' factors can have significant effects for a worldwide organisation.

Economic Factors: Financial factors such as the appearance of local business in the worldwide circumstance suggest that Korea On The Back Of A Tiger Portuguese Version is growing in an environment where there is prospective growth of companies. In addition to this, reality that store customers are mainly looking for workplace products for home offices suggests that the market has a rising fad of business owners as well as home based companies.

Social factors: Social patterns in the economy reveal that customers are looking for comfort in addition to appealing prices. Market research shows how the consumer for Korea On The Back Of A Tiger Portuguese Version lacks recognition concerning finding services which can provide a mix of convenience and inexpensive.

Technological factors: Technology plays a crucial duty in Korea On The Back Of A Tiger Portuguese Version's service method specifically as the organization is piloting Innovation centers which would offer innovation sales as well as assistance in the type of memory upgrades, outer installations. (Recap of BUG in appendix 2).

OB Issues and also Symptoms.

Several underlying Organizational Actions issues can be seen in Korea On The Back Of A Tiger Portuguese Version's case as highlighted in this area.

Uneasiness about cultural adjustment: There is worry concerning a cultural adjustment that would occur when Todd Krasnow leaves from his position as the Exec Vice President of Marketing with most of the staff members currently revealing unhappiness over this possible action. This expected adjustment has actually produced anxiety in the work environment which has been paired with the past stress and anxiety of preparing the company for a prospective merging with House Deport.
Pest Analysis
Difficult Work Atmosphere for Newcomers: There is shortage of employees that can match the demanding environment of a hectic company. Not just does this bring about difficulty in discovering the appropriate individuals, it places stress on brand-new hires as can not withstand the rate and stress that the company expects them to bear.

Double Coverage Lines: Newbies discover this organizational society difficult as well as hard to cope with especially as populated line connections are suggested to be weak generally as well as objective setting and efficiency analysis is still done by the solid line manager. This means that newcomers might lose clarity about their particular duties and purposes especially as dotted line coverage does not keep them in direct interaction with the strong line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles despite the fact that it had actually been guessed that the last would certainly take Krasnow's position came as a blow to her morale. Lewis might have been capable and also ideal for the job yet the truth that Kransnow's departure would certainly make Coles a straight record to Lewis might have been the factor for Coles' resignation from solutions.

Anxiety & Task Instability: Worry and instability can be identified as 2 significant problems that Lewis would be managing particularly as the merger has actually currently be cancelled and also two senior executives of the advertising division would be leaving. The whole duty of the division would be falling on Lewis's shoulders that would not simply be in charge of brining concerning a social adjustment but would certainly additionally have to show herself in her new duty.

Inappropriate Management Style of Leader: Lewis's management design and its incompatibility with the marketing department's function can additionally be seen as an OB challenge particularly as she has been made use of to dealing with concerns in the procedures division where personnel are educated to concentrate on procedures as well as get them right. The marketing division on the various other hand can be viewed as a group of people that are utilized to being supported by Krasnow that concentrated much more on result than procedures.

Interdepartmental Arguments: Interdepartmental disputes between 3 divisions, advertising, merchandizing and procedures respectively over the appropriation of the advertising and marketing mix can be recognized as one more OB problem. The marketing division does not share the same vision as the other 2 divisions regarding the aloocation of the advertising mix twoards promotions and advertsing, the merchandizing and also operations divisions do not concur over the advertising mix appropriation amongst one an additional either.

Fragmentation in Advertising Department: Disintegration between the advertising and marketing departments can be identified as one more OB issue which can need more focus. The reality that the marketing and advertising sections in the marketing department are separated is preventing both divisions from acquiring from each various other's experience and also expertise. Assimilation of marketing with retailing and operations would certainly come to be more difficult if the marketing department itself is disintegrated which can be one more possible OB worry.

Korea On The Back Of A Tiger Portuguese Version Analysis

Various theories have been utilized to explain the scenarios to get additional clearness about the situation at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, the majority of managers think that staffs are easy as well as lazy, have little aspiration as well as stand up to adjustment. The situation at Korea On The Back Of A Tiger Portuguese Version is not entirely adhering to Concept X, it can be seen that new hires are locating this atmosphere rather stressful which may at some point lead to a better inclination of the management towards Concept X. Also while assessing Lewis's monitoring design, theory X may have been suitable in the operations department to some extent yet the Advertising and marketing division would call for dependence on Concept Y in order to get the creativity and also originality from the groups.

Tuckman's Team effort Concept: As for Lewis's concern about bringing consistency between the advertising and marketing department is concerned, this would at first cause clash as reviewed by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). According to Tuckman's concept shown in appendix 3, throughout the initial stage of team development, individuals might not bond, as they are active discovering their area in the group. By combining the marketing and advertising department's work, there may be the same first detach which could result in the 2nd stage of 'storming' where the groups test each other. Nonetheless, it is only throughout the 3rd stage or 'norming' when they would certainly come together to share suggestions before the team can bring about harmony in the fourth stage 'executing'.

When individuals are provided with modification, they go into stage one and so there may be emotions like sadness, unpredictability, irritation, anger, concern, denial as well as disorientation.The scenario at the advertising division of Korea On The Back Of A Tiger Portuguese Version is similar so Lewis can obtain comfy with the idea that it is not phenomenal actions. It is throughout this stage that Lewis will have to provide support to the division so that they can find a feeling of direction. It can be seen how Krasnow has currently made this shift easier by making Lewis obtain entailed in the division a year before his real separation.
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Power structure' (appendix 5) has reviews the importance of 'safety needs as being a reduced level need of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the need to really feel safe as well as out of threat' is at the 2nd degree of requirements. Before a staff member can be made to create psychologically, he requires to have his 'Physiological 'and 'Security' needs met.

SWOT Analysis for Korea On The Back Of A Tiger Portuguese Version Case Study

Ramification of Analysis.

The OB analysis has checked out numerous concepts to understand how to deal with the current scenario at hand. The adhering to 3 options have been suggested to assist Lewis deal with the organizational difficulties in the marketing division. Each of these choices has actually been proposed for easing the shift needed to bring the advertising division according to the needs of the market and also for making the cultural adjustment that would follow once the current leader leaves.

Assimilation of advertising and marketing features. Separating Adverting as well as Manufacturing functions. Combination of Advertising And Marketing with Operations.

Assessment of Alternatives.

Judith Shapiro who has earlier been interviewed by Lewis during the earlier merger days has competence in business-to-business advertising along with company and also retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to deal with both advertising and advertising and marketing features.

The benefit of this approach is that it will certainly incorporate both functions while reducing the demand for working with an added source for advertising. Lewis would certainly be heading the marketing division as well as in any kind of case her substitute would certainly be required for the existing function that she is doing. The negative aspect of this choice is that external hiring might cause bitterness from internal personnel that may be looking at the position of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and Manufacturing: Provided the affordable pressures and high top quality job needed from the marketing company, it is suggested that Lewis must permit the production unit to be a separate function from the advertising unit. Because the majority of advertising and marketing agencies had these two functions as separate systems, it makes more sense to follow the norm.

Combination of Advertising And Marketing with Workflows: Considering that Lewis is currently taking care of the marketing as well as procedures departments concurrently; it makes sense to incorporate the 2 functions given that she has been efficiently taking care of both ends. The fact that Lewis has to adjust her monitoring design for the advertising and marketing division recommends that these 2 divisions would certainly be culturally diverse.


An evaluation of the three alternatives suggests that combination of advertising and procedures would certainly not be a feasible relocation due to the substantial distinctions in between the two divisions in spite of the reality that currently Lewis is handling both. While splitting up of the production feature might have been a favorable step for the advertising division, the fact that it would certainly mean placing a third feature under Lewis's wing indicates this ought to be stayed clear of.

Action Plan.
Lewis will certainly take over the role of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be combined.

Judith Shapiro will be worked with to take Lewis's location as SVP of marketing and advertising.

Production feature will remain part of marketing under advertising and marketing feature.

Lewis will certainly separate herself from operations.

An autonomous leadership style with employee empowerment will be used in advertising and marketing division.

Open door policy and focus on cross department communication will be targeted at removing disharmony.

Backup plan.

If the integration does not exercise as planned, a backup strategy would follow which would divide the production function from the marketing function to reduce the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising department without an SVP. In that case the production function will absolutely be divided by positioning it under an SVP manufacturing.