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Kumbh Mela Indias Pop Up Mega City Case VRIO Analysis

CASE SOLUTION


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Kumbh Mela Indias Pop Up Mega City Case Study Help

A number of locations can be recognized where FG has an one-upmanship over its competitors. These locations would certainly be evaluated utilizing the Kumbh Mela Indias Pop Up Mega City VIRO framework where the 'worth', 'inimitability', 'rarity' and also organization' of FG would certainly be examined in regards to its payment towards its one-upmanship. The structure has been presented in appendix 3.

It can be seen that FG is supplying a value-added item, which is not just a means of acquiring high margins for business, but is valuable for the consumer as well. Smoked seafood products are considered as value-added products therefore FG is certainly using worth to the marketplace as well as to the business owner in the type of high conserving capacity from fish products. Likewise, FG's capacity to produce original Asian passionate smoked seafood items can be considered a supreme ability.

The business has actually placed obstacles to entrance for new entrants by urging customers to be demanding in regards to asking for their preferences. Not only has this made the service uncommon, it has actually increased the expense of access for specific niche players considering that FG's diversification and flexibility can not be matched by brand-new entrants in the short run. This highlights another point of inimitability.

The fact that business is not product-orientated yet is a market-orientated business which is adaptable sufficient in its ability to get used to vibrant market scenarios recommends that its means of organizing services is certainly its competitive edge. The company is arranged so that it has much less dependence on importers as well as trading firms which adds to its competitive edge as a company in a market where smoked fish products have actually to be imported from various other countries.

Along with these factors, FG's long-term relationships with its consumer that has actually caused brand loyalty from their side and also the former's consistent reinforcement of quality assurance to keep this brandloyalty is an additional factor giving it a competitive edge.

As per the Kumbh Mela Indias Pop Up Mega City VIRO structure, if a firm's sources are beneficial however can be imitated quickly, it may have a short-lived competitive benefit. In FG's case, it can be seen exactly how a sustained affordable benefit is possible through the company's versatility, market-orientated method, suffered long-termrelationships and ingenious abilities of the entrepreneur.