Leadership Presence And The Courage To Speak Case Study Analysis


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Leadership Presence And The Courage To Speak Case Study Analysis

Background and Facts

Leadership Presence And The Courage To Speak an office supplies retailer for little and average sized organisations has actually just recently been involved in preparing for a merger with its rival Residence Deport, which has actually influenced effectiveness levels in departmentswith the senior manager involved in lawful complications put forth by the federal Trade Commission. With the Advertising and marketing Head putting forward the information of his departure from the business in one year, Jeannie Lewis, the present head of procedures has been asked to take the duty in the future. With obstacles in the form of a potential social change as well as low staff member spirits, the company wants a total reengineering initiative at the marketing division.

Trouble Declaration
Porter's 5 Forces Analysis
The prospective cultural modification at the advertising and marketing department of Leadership Presence And The Courage To Speak is increasing uncertainty in the working environment bring about various difficulties for the Jeannie Lewis who would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in impacting calculated decisions considering that Stapes Inc. needed to desert its plans of merging with Workplace Deport after the Federal Profession Payment's intervention at the same time. Provided the truth that the store has an international visibility with branches in UK, UNITED STATES, Canada as well as Germany, political consider each of these nations may have the ability to affect efficiency or strategic goals. Federal Trade Compensation's antitrust fit versus the merging used up beneficial time of the company's senior management recommending that 'political' factors can have serious effects for a global service.

Economic Factors: Economic factors such as the appearance of small companies in the international circumstance suggest that Leadership Presence And The Courage To Speak is flourishing in an atmosphere where there is possible development of businesses. Truth that store consumers are primarily looking for workplace supplies for home offices suggests that the market has a climbing pattern of entrepreneurs as well as home based services.

Social factors: Social patterns in the economy reveal that customers are trying to find convenience along with appealing rates. Marketing research demonstrates how the customer for Leadership Presence And The Courage To Speak lacks recognition about locating solutions which can supply a combination of convenience and also low costs.

Technical factors: Technology plays an essential duty in Leadership Presence And The Courage To Speak's organisation method especially as the company is piloting Modern technology centers which would use modern technology sales and support in the form of memory upgrades, outer setups. (Summary of BUG in appendix 2).

OB Issues and also Manifestations.

Several underlying Business Behavior problems can be seen in Leadership Presence And The Courage To Speak's case as highlighted in this area.

Uneasiness about cultural modification: There is uneasiness about a social change that would take place when Todd Krasnow leaves from his position as the Exec Vice President of Advertising with most of the staff members already showing discontent over this possible step. This predicted modification has developed stress in the office which has been combined with the past anxiety of preparing the firm for a possible merger with Home Deport.
Pest Analysis
Stressful Work Atmosphere for Newcomers: There is scarcity of employees that can match the demanding atmosphere of a fast-paced organization. Not just does this cause trouble in locating the best people, it puts anxiety on new hires as can not endure the pace and also stress that the company expects them to bear.

Dual Reporting Lines: Novices discover this business culture difficult and difficult to handle especially as populated line connections are implied to be weaker generally and objective setup and efficiency analysis is still done by the solid line manager. This indicates that newcomers can shed quality concerning their corresponding duties and objectives especially as populated line coverage does not keep them in straight interaction with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles despite the fact that it had been hypothesized that the last would certainly take Krasnow's setting came as a strike to her morale. Lewis might have been capable and appropriate for the job yet the fact that Kransnow's departure would certainly make Coles a straight record to Lewis might have been the factor for Coles' resignation from solutions.

Fear & Work Instability: Anxiety as well as insecurity can be recognized as 2 major concerns that Lewis would be managing particularly as the merging has currently be terminated and two elderly executives of the advertising and marketing division would certainly be leaving. The whole obligation of the division would certainly be dropping on Lewis's shoulders that would certainly not just be in charge of brining concerning a cultural adjustment but would certainly also have to confirm herself in her new duty.

Incompatible Management Style of Leader: Lewis's monitoring style as well as its conflict with the marketing department's role can additionally be seen as an OB difficulty especially as she has been used to dealing with issues in the procedures department where workers are taught to focus on procedures and obtain them. The advertising division on the various other hand can be seen as a team of individuals who are made use of to being supported by Krasnow who concentrated more on outcome than processes.

Interdepartmental Disputes: Interdepartmental arguments in between three departments, advertising, merchandizing and also procedures respectively over the allotment of the marketing mix can be determined as another OB problem. The advertising department does not share the very same vision as the various other 2 divisions regarding the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing and operations divisions do not concur over the advertising mix allowance among one an additional either.

Fragmentation in Advertising And Marketing Department: Disintegration in between the advertising and marketing departments can be determined as an additional OB concern which could require more interest. The fact that the advertising and marketing sections in the advertising division are separated is preventing both divisions from gaining from each other's experience and expertise. Combination of marketing with retailing as well as procedures would come to be harder if the advertising and marketing division itself is degenerated which can be one more prospective OB worry.

Leadership Presence And The Courage To Speak Analysis

Numerous concepts have been utilized to describe the scenarios to obtain more quality regarding the situation handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, most managers believe that juniors are passive and also lazy, have little passion and also stand up to adjustment. The difficult variation of this concept emphasized threat, limited controls, dangers and penalties. Gradually it creates reduced productivity, refined sabotage and competition (Deal, 2003). Although the situation at Leadership Presence And The Courage To Speak is not totally following Concept X, it can be seen that brand-new hires are discovering this environment instead stressful which may ultimately result in a better disposition of the administration in the direction of Concept X. As per McGregor's promoted sight, which he called Theory Y, the necessary task of the monitoring is to organize organizational conditions so that individuals can attain their own goals best by guiding their efforts towards business benefits. If people discover no contentment in their job, the monitoring would certainly have little option yet to rely on concept X and also exterior control (Deal, 2003). Also while assessing Lewis's administration design, concept X may have been suitable in the procedures division to some extent however the Advertising division would need dependence on Theory Y in order to get the creative thinking and also originality from the groups.

Tuckman's Synergy Theory: As far as Lewis's issue regarding bringing consistency between the marketing and advertising division is concerned, this would at first result in clash as gone over by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). According to Tuckman's concept received appendix 3, during the initial stage of team development, people may not bond, as they are hectic finding their place in the group. By combining the marketing and advertising department's work, there might be the same preliminary separate which might result in the second phase of 'storming' where the teams test each other. However, it is only throughout the 3rd stage or 'norming' when they would certainly collaborate to share concepts before the group can bring about harmony in the fourth stage 'doing'.

When people are presented with change, they go into phase one and also so there may be feelings like unhappiness, uncertainty, frustration, rage, anxiety, rejection and disorientation.The scenario at the advertising division of Leadership Presence And The Courage To Speak is comparable so Lewis can obtain comfortable with the concept that it is not remarkable actions. It is during this phase that Lewis will have to give guidance to the department so that they can discover a sense of instructions. It can be seen just how Krasnow has actually currently made this transition much easier by making Lewis obtain included in the division a year before his actual departure.
Vrio Analysis
Abraham Maslow in his Concept of 'Demands Pecking order' (appendix 5) has reviews the importance of 'safety and security requires as being a reduced degree need of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to feel safe and secure and out of threat' is at the 2nd degree of requirements. Before a worker can be made to create mentally, he requires to have his 'Physical 'and 'Safety' requires met.

SWOT Analysis for Leadership Presence And The Courage To Speak Case Study

Ramification of Analysis.

The OB analysis has actually checked out various theories to comprehend exactly how to cope with the current scenario available. The adhering to 3 choices have actually been recommended to aid Lewis handle the organizational difficulties in the advertising and marketing division. Each of these alternatives has actually been suggested for relieving the transition required to bring the advertising department in line with the requirements of the marketplace and also for making the cultural change that would follow as soon as the present leader leaves.

Assimilation of marketing and advertising features. Separating Adverting as well as Production functions. Assimilation of Marketing with Workflow.

Assessment of Alternatives.

Assimilation of Marketing & Advertising And Marketing Functions: The in-house advertising and marketing firm of Leadership Presence And The Courage To Speak is currently stamina for the organization in terms of saving up on overheads connected to advertising and also promo. Because no brand-new recruitment has been done after Bridget Cole's separation with the reporting line being straight appointed to Krasnow for the advertising feature, this is a favorable chance for incorporating the advertising and marketing functions. Judith Shapiro who has actually earlier been talked to by Lewis throughout the earlier merger days has knowledge in business-to-business advertising along with company as well as retail marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to handle both advertising and marketing functions.

The advantage of this method is that it will incorporate the two features while decreasing the demand for working with an additional resource for marketing. Lewis would be heading the marketing division and in any kind of case her replacement would certainly be needed for the present function that she is carrying out. The negative aspect of this option is that outside hiring may bring about resentment from interior employees that may be considering the setting of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and Production: Provided the affordable stress and also excellent quality job required from the advertising agency, it is recommended that Lewis ought to enable the production device to be a separate feature from the advertising and marketing system. Given that the majority of ad agency had these two functions as different units, it makes even more feeling to follow the standard. In addition to this, both functions might have the ability to concentrate on their core turns on much more successfully. Nevertheless, the negative aspect of this method would certainly be that additional costs would need to be birthed for establishing different manufacturing features. A manufacturing head may have to be employed which might raise overheads for the company.

Integration of Advertising with Workflows: Since Lewis is currently taking care of the advertising and marketing as well as operations departments all at once; it makes sense to integrate the 2 functions since she has actually been effectively taking treatment of both ends. The fact that Lewis has to adapt her monitoring design for the marketing division suggests that these two divisions would be culturally diverse.


An analysis of the 3 options suggests that integration of advertising as well as operations would certainly not be a feasible action due to the large differences between the two divisions regardless of the fact that currently Lewis is handling both. While separation of the production function may have been a favorable move for the marketing department, the fact that it would certainly imply putting a third feature under Lewis's wing implies this must be avoided.

Activity Plan.
Lewis will certainly take control of the duty of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will certainly be worked with to take Lewis's place as SVP of advertising and marketing.

Production feature will stay part of advertising and marketing under marketing feature.

Lewis will certainly separate herself from operations.

An autonomous leadership design with employee empowerment will be used in advertising and marketing department.

Open up door policy as well as emphasis on cross department interaction will certainly be aimed at removing discord.

Contingency plan.

If the assimilation does not work out as planned, a backup strategy would comply with which would certainly divide the manufacturing function from the marketing feature to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get worked with, Lewis will be heading the advertising and marketing division without an SVP. In that case the manufacturing feature will most definitely be divided by positioning it under an SVP manufacturing.