Lockheed Martins Acquisition Of Nationscape Inc Case Study Analysis


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Lockheed Martins Acquisition Of Nationscape Inc Case Study Solution

Background and Facts

Lockheed Martins Acquisition Of Nationscape Inc an office materials retailer for little and also average sized organisations has just recently been associated with planning for a merging with its competitor Home Deport, which has actually impacted performance levels in departmentswith the senior manager associated with lawful problems presented by the government Profession Payment. With the Marketing Head advancing the news of his separation from the firm in one year, Jeannie Lewis, the existing head of procedures has been asked to take the role in the near future. With obstacles in the form of a prospective social adjustment as well as low staff member spirits, the company wants a full reengineering effort at the advertising division.

Issue Statement
Porter's 5 Forces Analysis
The possible social adjustment at the marketing division of Lockheed Martins Acquisition Of Nationscape Inc is enhancing unpredictability in the working environment bring about numerous difficulties for the Jeannie Lewis that would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in affecting calculated choices since Stapes Inc. had to desert its strategies of combining with Workplace Deport after the Federal Profession Payment's treatment in the process. Given the reality that the shop has a worldwide visibility with branches in UK, U.S.A., Canada and Germany, political consider each of these nations may have the ability to impact performance or calculated objectives. Federal Trade Commission's antitrust match against the merging used up important time of the organization's elderly management recommending that 'political' factors can have significant ramifications for a global company.

Economic Factors: Financial factors such as the appearance of small businesses in the global circumstance recommend that Lockheed Martins Acquisition Of Nationscape Inc is flourishing in an atmosphere where there is potential development of organisations. In addition to this, fact that shop clients are mostly trying to find office supplies for home offices recommends that the market has a climbing fad of entrepreneurs as well as online services.

Social factors: Social trends in the economic situation reveal that clients are seeking convenience in addition to appealing rates. Marketing research shows how the customer for Lockheed Martins Acquisition Of Nationscape Inc lacks understanding regarding discovering remedies which can provide a mix of benefit and also affordable.

Technological factors: Innovation plays a vital role in Lockheed Martins Acquisition Of Nationscape Inc's business technique specifically as the organization is piloting Technology centers which would provide modern technology sales and assistance in the kind of memory upgrades, peripheral setups. (Summary of INSECT in appendix 2).

OB Issues and also Effects.

Numerous underlying Business Behavior problems can be seen in Lockheed Martins Acquisition Of Nationscape Inc's case as highlighted in this section.

Apprehensions about cultural adjustment: There is worry regarding a cultural change that would occur as soon as Todd Krasnow leaves from his placement as the Executive Vice President of Advertising And Marketing with a lot of the staff members currently revealing discontent over this potential move. This expected modification has produced stress and anxiety in the workplace which has been paired with the past stress of preparing the company for a potential merging with Residence Deport.
Pest Analysis
Demanding Work Setting for Newcomers: There is shortage of personnel that can match the demanding atmosphere of a fast-paced organization. Not just does this bring about trouble in discovering the ideal individuals, it puts stress on new hires as can not hold up against the rate and stress that the company anticipates them to birth.

Double Coverage Lines: Newbies locate this organizational society cumbersome as well as difficult to deal with especially as dotted line relationships are suggested to be weaker as a whole and objective setup and efficiency examination is still done by the solid line supervisor. This implies that newbies can shed clearness regarding their respective functions as well as objectives specifically as dotted line reporting does not maintain them in direct interaction with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles even though it had been speculated that the latter would certainly take Krasnow's placement came as a strike to her morale. Lewis may have been qualified and suitable for the job yet the fact that Kransnow's separation would certainly make Coles a straight record to Lewis may have been the factor for Coles' resignation from services.

Worry & Task Instability: Fear as well as insecurity can be identified as 2 significant issues that Lewis would certainly be handling specifically as the merging has actually currently be terminated and two senior executives of the marketing department would certainly be leaving. The whole obligation of the department would certainly be falling on Lewis's shoulders that would not just supervise of brining regarding a social modification however would certainly also need to show herself in her new role.

Incompatible Management Design of Leader: Lewis's management style and its conflict with the advertising division's function can likewise be seen as an OB challenge especially as she has been used to taking care of concerns in the operations division where personnel are educated to concentrate on procedures as well as obtain them. The advertising and marketing department on the various other hand can be viewed as a group of people that are utilized to being supported by Krasnow who concentrated more on result than processes.

Interdepartmental Arguments: Interdepartmental arguments between three departments, marketing, merchandizing and also procedures respectively over the allowance of the advertising and marketing mix can be identified as an additional OB concern. Although the advertising department does not share the same vision as the various other 2 departments concerning the aloocation of the advertising mix twoards promos as well as advertsing, the merchandizing and also operations divisions do not agree over the advertising mix allotment among one another either.

Disintegration in Marketing Department: Disintegration between the marketing and advertising departments can be determined as another OB concern which could require more interest. The fact that the advertising and marketing areas in the advertising and marketing division are disconnected is stopping both departments from acquiring from each other's experience as well as expertise. Assimilation of advertising and marketing with merchandising and also procedures would certainly come to be harder if the advertising department itself is broken down which can be an additional potential OB issue.

Lockheed Martins Acquisition Of Nationscape Inc Analysis

Various theories have actually been used to discuss the scenarios to obtain further clearness concerning the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, the majority of supervisors believe that subordinates are easy and lazy, have little ambition and also resist adjustment. The situation at Lockheed Martins Acquisition Of Nationscape Inc is not entirely adhering to Concept X, it can be seen that new hires are finding this atmosphere instead difficult which might ultimately lead to a greater disposition of the management towards Theory X. Also while assessing Lewis's monitoring style, concept X might have been ideal in the procedures division to some extent however the Advertising department would call for reliance on Theory Y in order to obtain the creative thinking and also originality from the teams.

Tuckman's Synergy Theory: Regarding Lewis's problem concerning bringing consistency in between the marketing and advertising division is worried, this would originally bring about contrast as talked about by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). As per Tuckman's concept received appendix 3, during the preliminary phase of team advancement, people may not bond, as they are busy discovering their location in the group. By incorporating the marketing and advertising department's job, there may coincide first disconnect which might lead to the second phase of 'storming' where the groups test one another. Nevertheless, it is only throughout the 3rd phase or 'norming' when they would certainly collaborate to share ideas prior to the team can bring about harmony in the 4th stage 'doing'.

Bridges' Change Model: According To William Bridge's concept (appendix 4), people are quite uncomfortable with adjustment, which is noticeable by the situation at Lockheed Martins Acquisition Of Nationscape Inc The scenario can be viewed as a typical training course of life if is researched as per Bridge's theory where he discusses that individuals experience 3 stages of transition when they experience modification. 'End, shedding and also Releasing', The Neutral Area and also 'The New Beginning' (Bridges, 2004). When people exist with adjustment, they get in phase one and so there may be emotions like despair, unpredictability, frustration, rage, concern, rejection and disorientation.The circumstance at the advertising department of Lockheed Martins Acquisition Of Nationscape Inc is comparable so Lewis can get comfortable with the idea that it is not phenomenal actions. In the second stage, there might be a need to link the gap in between the new as well as old society so Lewis may need to face this challenge once Krasnow leaves. There might be low morale and low performance at this stage which need to not be taken as an obstacle. It is throughout this stage that Lewis will need to offer assistance to the department to make sure that they can find an orientation. It can be seen just how Krasnow has already made this shift less complicated by making Lewis get involved in the department a year before his real departure. According to Bridges' Design, phase 3 will cause visibility to learning, High energy and dedication as people will welcome the change (Bridges, 2004).
Vrio Analysis
Maslow's Requirement pecking order: The OB concern pertaining to insecurity at the office has actually been set off first of all by the adjustment in administration and also secondly by the reality that the merging will no longer be started. Abraham Maslow in his Theory of 'Needs Hierarchy' (appendix 5) has goes over the value of 'safety requires as being a lower level demand of a human for triggering inspiration. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the demand to feel safe as well as untouched' is at the 2nd level of requirements. Prior to an employee can be made to create mentally, he needs to have his 'Physiological 'as well as 'Security' requires met. This indicates that unless the personnel are made to really feel protected about their present employment condition in Lockheed Martins Acquisition Of Nationscape Inc they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Lockheed Martins Acquisition Of Nationscape Inc Case Study

Implication of Analysis.

The OB analysis has taken a look at different concepts to understand how to handle the existing situation available. The complying with 3 options have actually been suggested to aid Lewis take care of the business obstacles in the advertising and marketing department. Each of these options has been proposed for relieving the transition required to bring the advertising and marketing division in accordance with the demands of the marketplace and for making the cultural adjustment that would comply with when the current leader leaves.

Integration of advertising and marketing functions. Dividing Adverting as well as Manufacturing functions. Assimilation of Marketing with Procedures.

Evaluation of Alternatives.

Combination of Advertising & Marketing Functions: The in-house advertising company of Lockheed Martins Acquisition Of Nationscape Inc is currently stamina for the company in regards to saving up on expenses connected to advertising and marketing as well as promo. Given that no brand-new employment has been done after Bridget Cole's separation with the coverage line being directly assigned to Krasnow for the advertising feature, this is a desirable chance for incorporating the marketing and advertising features. Judith Shapiro who has actually earlier been interviewed by Lewis during the earlier merger days has expertise in business-to-business advertising in addition to company as well as retail advertising and marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to manage both advertising and marketing functions.

The benefit of this method is that it will integrate the two features while minimizing the need for employing an extra resource for marketing. Along with this, Lewis would certainly be heading the marketing division and also in any case her replacement would certainly be required for the current function that she is carrying out. The disadvantage of this option is that external hiring may cause resentment from inner employees that may be eying the placement of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and Production: Offered the affordable stress and high quality job needed from the marketing agency, it is recommended that Lewis ought to allow the manufacturing unit to be a different function from the advertising and marketing unit. Considering that the majority of advertising firms had these 2 functions as separate systems, it makes more sense to follow the standard.

Combination of Advertising And Marketing with Procedures: Since Lewis is already caring for the marketing and also procedures departments all at once; it makes good sense to integrate the two functions since she has been effectively taking care of both ends. The reality that both divisions already have major distinctions over allotment of sources recommends that this combination may have the ability to bring about consistency specifically as Lewis would certainly be heading both ends.However there are different drawbacks of this relocation specifically as it would put excessive burden over Lewis's shoulders. The truth that Lewis has to adapt her monitoring style for the advertising division suggests that these two divisions would be culturally varied. Lewis might not be able to apply one kind of leadership style to both divisions which might result in inefficiency in either one of the two features.


An assessment of the 3 alternatives indicates that combination of advertising and marketing and also procedures would certainly not be a possible action due to the huge distinctions between the 2 departments regardless of the truth that presently Lewis is handling both. While separation of the manufacturing feature might have been a beneficial action for the advertising and marketing department, the reality that it would certainly indicate placing a third feature under Lewis's wing indicates this need to be avoided.

Activity Plan.
Lewis will certainly take control of the function of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be merged.

Judith Shapiro will certainly be employed to take Lewis's area as SVP of marketing and advertising.

Production function will certainly continue to be part of advertising under advertising and marketing feature.

Lewis will certainly separate herself from operations.

A democratic leadership design with staff member empowerment will certainly be used in advertising and marketing division.

Open up door plan and also emphasis on cross departmental interaction will certainly be focused on eliminating discord.

Backup strategy.

If the combination does not work out as prepared, a contingency plan would comply with which would divide the manufacturing feature from the advertising feature to decrease the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain worked with, Lewis will certainly be heading the marketing division without an SVP. Because case the manufacturing feature will certainly be separated by placing it under an SVP manufacturing.