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Marten Arts Gallery Inc Case Study Analysis

Background and Facts

Marten Arts Gallery Inc a workplace products retailer for small as well as medium sized services has actually recently been involved in planning for a merger with its competitor House Deport, which has impacted efficiency levels in departmentswith the senior manager associated with lawful problems put forth by the federal Trade Commission. With the Marketing Head putting forward the news of his departure from the company in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the duty in the near future. With challenges in the kind of a possible cultural modification as well as low worker spirits, the organization wants a complete reengineering initiative at the marketing division.

Problem Declaration
Porter's 5 Forces Analysis
The possible social change at the marketing division of Marten Arts Gallery Inc is increasing unpredictability in the working environment bring about different difficulties for the Jeannie Lewis who would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting strategic choices because Stapes Inc. had to desert its strategies of combining with Office Deport after the Federal Profession Compensation's treatment in the process. Given the truth that the store has a worldwide presence with branches in UK, UNITED STATES, Canada as well as Germany, political consider each of these countries might have the ability to influence efficiency or calculated objectives. Federal Trade Commission's antitrust match against the merging used up important time of the company's elderly administration recommending that 'political' factors can have severe ramifications for a worldwide company.

Economic Factors: Financial factors such as the appearance of small businesses in the global scenario suggest that Marten Arts Gallery Inc is thriving in an atmosphere where there is potential growth of companies. Fact that shop customers are mainly looking for workplace supplies for house workplaces recommends that the market has a rising pattern of business owners and residence based organisations.

Social factors: Social fads in the economic climate reveal that customers are searching for comfort as well as eye-catching prices. Marketing research shows how the consumer for Marten Arts Gallery Inc lacks awareness regarding locating remedies which can offer a mix of convenience and affordable.

Technological factors: Modern technology plays a crucial function in Marten Arts Gallery Inc's service method specifically as the company is piloting Technology facilities which would certainly offer modern technology sales and support in the kind of memory upgrades, peripheral setups. (Summary of BUG in appendix 2).

OB Issues and also Symptoms.

Several underlying Business Actions issues can be seen in Marten Arts Gallery Inc's case as highlighted in this area.

Apprehensions concerning social change: There is uneasiness regarding a cultural adjustment that would certainly happen when Todd Krasnow leaves from his position as the Exec Vice President of Marketing with a lot of the personnel already revealing discontent over this potential step. This expected modification has actually created tension in the workplace which has actually been combined with the past stress and anxiety of preparing the firm for a prospective merging with Home Deport.
Pest Analysis
Stressful Job Environment for Newcomers: There is lack of personnel that can match the difficult setting of a hectic company. Not just does this cause trouble in locating the right individuals, it puts stress and anxiety on brand-new hires as can not endure the pace and pressure that the company expects them to bear.

Double Reporting Lines: Newbies locate this business culture troublesome and hard to deal with particularly as dotted line relationships are indicated to be weak as a whole and also objective setup and efficiency assessment is still done by the solid line supervisor. This suggests that beginners might shed clearness regarding their corresponding roles and also objectives specifically as populated line coverage does not keep them in direct communication with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles even though it had actually been hypothesized that the last would certainly take Krasnow's placement came as an impact to her spirits. Lewis might have been capable and ideal for the job but the reality that Kransnow's departure would make Coles a direct record to Lewis may have been the reason for Coles' resignation from solutions.

Anxiety & Task Insecurity: Fear and instability can be identified as two significant issues that Lewis would certainly be taking care of specifically as the merging has actually currently be terminated and two elderly executives of the advertising department would be leaving. The whole responsibility of the department would be falling on Lewis's shoulders that would certainly not simply supervise of brining concerning a cultural change yet would certainly also have to show herself in her brand-new duty.

Inappropriate Management Style of Leader: Lewis's management style and also its incompatibility with the marketing division's role can also be seen as an OB difficulty particularly as she has actually been utilized to taking care of concerns in the procedures division where workers are educated to focus on procedures and get them. The advertising and marketing department on the other hand can be viewed as a group of people who are utilized to being supported by Krasnow who focused more on result than procedures.

Interdepartmental Disagreements: Interdepartmental differences in between 3 divisions, advertising and marketing, merchandizing and also procedures specifically over the appropriation of the advertising mix can be identified as an additional OB problem. The advertising and marketing department does not share the exact same vision as the various other two departments pertaining to the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing and procedures divisions do not agree over the advertising and marketing mix appropriation amongst one another either.

Fragmentation in Advertising And Marketing Division: Disintegration in between the marketing and advertising divisions can be determined as an additional OB issue which could need further focus. The fact that the advertising and marketing areas in the marketing department are disconnected is protecting against both departments from acquiring from each other's experience and also know-how. Integration of advertising with merchandising as well as procedures would certainly come to be more difficult if the advertising and marketing division itself is disintegrated which can be an additional potential OB problem.

Marten Arts Gallery Inc Analysis

Numerous theories have actually been used to discuss the conditions to get additional clarity concerning the scenario available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, a lot of managers believe that juniors are easy as well as lazy, have little ambition as well as resist change. The circumstance at Marten Arts Gallery Inc is not totally following Concept X, it can be seen that new hires are discovering this setting instead stressful which might at some point lead to a greater disposition of the administration towards Theory X. Even while evaluating Lewis's administration style, concept X might have been ideal in the procedures department to some level yet the Advertising division would certainly need dependence on Concept Y in order to obtain the creative thinking and also creativity from the teams.

Tuckman's Teamwork Theory: As much as Lewis's worry concerning bringing consistency between the advertising and marketing and also advertising division is worried, this would originally lead to clash as gone over by Bruce Tuckman in his 'Team effort Theory'. By integrating the marketing and advertising and marketing department's job, there might be the exact same initial disconnect which might lead to the 2nd stage of 'storming' where the teams challenge one an additional.

When people are provided with change, they enter stage one and so there might be emotions like unhappiness, unpredictability, disappointment, temper, concern, denial and also disorientation.The circumstance at the marketing division of Marten Arts Gallery Inc is similar so Lewis can get comfortable with the idea that it is not remarkable actions. It is during this phase that Lewis will have to offer support to the department so that they can discover a sense of instructions. It can be seen just how Krasnow has actually already made this shift simpler by making Lewis obtain entailed in the department a year before his actual separation.
Vrio Analysis
Maslow's Requirement hierarchy: The OB problem related to insecurity at the work environment has been activated first of all by the change in administration and also secondly by the reality that the merger will certainly no longer be initiated. Abraham Maslow in his Theory of 'Requirements Pecking order' (appendix 5) has discusses the value of 'safety requires as being a reduced level requirement of a human for triggering motivation. As seen in the pyramid cooperated appendix 3, we can see just how 'the demand to feel secure as well as unharmed' goes to the 2nd level of needs. Before a staff member can be made to create emotionally, he requires to have his 'Physical 'as well as 'Security' requires satisfied. This shows that unless the employees are made to feel protected regarding their present work condition in Marten Arts Gallery Inc they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Marten Arts Gallery Inc Case Study

Effects of Analysis.

The OB analysis has actually considered numerous concepts to comprehend how to cope with the current circumstance available. The complying with three alternatives have actually been recommended to aid Lewis manage the business obstacles in the advertising and marketing department. Each of these options has actually been proposed for easing the transition required to bring the advertising and marketing department in accordance with the demands of the marketplace as well as for making the social modification that would certainly follow when the current leader leaves.

Combination of advertising and marketing features. Separating Adverting and also Manufacturing functions. Integration of Advertising And Marketing with Workflow.

Examination of Alternatives.

Assimilation of Marketing & Advertising And Marketing Functions: The in-house advertising and marketing agency of Marten Arts Gallery Inc is currently stamina for the organization in regards to conserving up on expenses connected to marketing and also promotion. Given that no new recruitment has been done after Bridget Cole's departure with the coverage line being directly appointed to Krasnow for the advertising function, this is a desirable possibility for integrating the advertising and marketing functions. Judith Shapiro who has earlier been interviewed by Lewis throughout the earlier merging days has competence in business-to-business advertising and marketing along with firm as well as retail marketing experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to take care of both marketing and advertising features.

The benefit of this approach is that it will certainly incorporate the two functions while minimizing the demand for hiring an additional resource for advertising and marketing. Lewis would be heading the advertising and marketing division and in any type of case her substitute would certainly be required for the current role that she is performing. The negative aspect of this alternative is that external hiring might bring about animosity from interior personnel who may be eying the setting of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting and Manufacturing: Provided the affordable stress and also high quality work required from the marketing agency, it is recommended that Lewis should permit the manufacturing unit to be a separate function from the marketing unit. Considering that a lot of advertising agencies had these 2 functions as separate devices, it makes more feeling to adhere to the standard.

Assimilation of Advertising with Workflows: Since Lewis is already dealing with the marketing and also procedures divisions all at once; it makes good sense to incorporate both functions because she has been efficiently looking after both ends. The truth that both divisions currently have major distinctions over allotment of resources recommends that this integration may have the ability to cause consistency specifically as Lewis would certainly be heading both ends.However there are different disadvantages of this action especially as it would put excessive worry over Lewis's shoulders. The reality that Lewis has to adapt her monitoring design for the advertising division suggests that these two divisions would certainly be culturally diverse. Lewis may not be able to use one type of leadership style to both divisions which could result in inadequacy in either one of the two functions.


An analysis of the three choices suggests that combination of advertising and marketing and operations would certainly not be a practical move due to the huge differences in between the two divisions despite the fact that presently Lewis is taking care of both. While separation of the production feature might have been a beneficial step for the advertising and marketing department, the truth that it would certainly imply putting a third function under Lewis's wing implies this should be avoided. The assimilation of the advertising and marketing department is the best option in terms of getting the optimum arise from the department. An action plan for this option is discussed below.

Activity Strategy.
Lewis will take over the function of EVP Marketing after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will be worked with to take Lewis's place as SVP of marketing and advertising.

Manufacturing feature will continue to be part of advertising and marketing under marketing function.

Lewis will separate herself from procedures.

An autonomous management design with worker empowerment will certainly be used in advertising and marketing department.

Open door plan as well as emphasis on cross department interaction will certainly be focused on removing discord.

Contingency strategy.

If the integration does not exercise as prepared, a backup plan would comply with which would certainly separate the production function from the advertising function to reduce the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the marketing department without an SVP. Because case the manufacturing feature will certainly be divided by putting it under an SVP production.