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Marten Arts Gallery Inc Case VRIO Analysis

CASE STUDY


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Marten Arts Gallery Inc Case Study Analysis

Several locations can be determined where FG has a competitive edge over its competitors. These areas would certainly be evaluated using the Marten Arts Gallery Inc VIRO framework where the 'value', 'inimitability', 'rarity' as well as organization' of FG would certainly be reviewed in terms of its payment in the direction of its one-upmanship. The structure has been shown in appendix 3.

It can be seen that FG is supplying a value-added item, which is not just a method of obtaining high margins for business, but is beneficial for the customer as well. Smoked seafood products are looked upon as value-added products and so FG is definitely using value to the market and to the entrepreneur in the kind of high conserving potential from fish items. Furthermore, FG's capability to produce initial Oriental passionate smoked fish and shellfish items can be considered an unique skill.

Business has put obstacles to entry for new entrants by encouraging consumers to be demanding in regards to asking for their preferences. Not only has this made the solution rare, it has boosted the cost of access for specific niche gamers given that FG's diversification as well as adaptability can not be matched by new entrants in the short run. This highlights another factor of inimitability.

The fact that the business is not product-orientated however is a market-orientated company which is versatile enough in its capacity to adapt to dynamic market scenarios suggests that its way of organizing solutions is definitely its competitive edge. The company is organized so that it has less dependence on importers and also trading business which includes to its affordable edge as an organization in a market where smoked fish products have actually to be imported from other countries.

In addition to these factors, FG's long-term partnerships with its client that has brought about brand commitment from their side and also the previous's continuous reinforcement of quality control to maintain this brandloyalty is an added element giving it an one-upmanship.

As per the Marten Arts Gallery Inc VIRO structure, if a firm's sources are beneficial however can be mimicked conveniently, it may have a short-lived competitive benefit. In FG's case, it can be seen how a continual competitive benefit is possible via the firm's adaptability, market-orientated approach, suffered long-termrelationships and innovative skills of the business owner.