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Mary Kay Cosmetics Inc Sales Force Incentives B Case VRIO Analysis

CASE STUDY


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Mary Kay Cosmetics Inc Sales Force Incentives B Case Study Help

Numerous areas can be identified where FG has an one-upmanship over its rivals. These areas would certainly be evaluated utilizing the Mary Kay Cosmetics Inc Sales Force Incentives B VIRO framework where the 'worth', 'inimitability', 'rarity' and organization' of FG would be reviewed in regards to its contribution towards its one-upmanship. The structure has actually been shown in appendix 3.

It can be seen that FG is supplying a value-added item, which is not just a way of acquiring high margins for the business, however is important for the consumer as well. Smoked seafood products are considered as value-added products and so FG is certainly providing value to the marketplace as well as to the entrepreneur in the form of high conserving potential from fish items. Also, FG's capability to generate initial Asian passionate smoked fish and shellfish items can be thought about an unmatched skill.

The business has placed barriers to entrance for new entrants by urging consumers to be requiring in regards to asking for their choices. Not just has this made the service uncommon, it has actually boosted the expense of entrance for particular niche players since FG's diversification as well as flexibility can not be matched by new participants in the brief run. This highlights one more factor of inimitability.

The truth that the business is not product-orientated but is a market-orientated organisation which is flexible sufficient in its capacity to get used to vibrant market situations suggests that its means of arranging services is absolutely its competitive edge. In addition to this, the business is arranged to make sure that it has much less dependence on importers and trading firms which includes in its one-upmanship as a company in a market where smoked fish products have to be imported from other countries.

Along with these factors, FG's long term relationships with its consumer that has actually led to brand name commitment from their side and also the former's continuous reinforcement of quality assurance to preserve this brandloyalty is an added variable providing it a competitive edge.

As per the Mary Kay Cosmetics Inc Sales Force Incentives B VIRO structure, if a firm's resources are useful yet can be mimicked easily, it might have a short-term affordable benefit. Nevertheless, a continual competitive advantage would certainly result from sources which are useful, unusual and also expensive to imitate while at the same time the firm has the capability to organize these for an ideal advantage (Rothaermel, 2013). In FG's case, it can be seen just how a continual affordable benefit is possible with the firm's flexibility, market-orientated approach, endured long-termrelationships and also cutting-edge abilities of the entrepreneur. These factors have actually already been talked about in the Mary Kay Cosmetics Inc Sales Force Incentives B SWOT analysis as interior staminas.