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Mary Kay Cosmetics Inc Sales Force Incentives B Case VRIO Analysis

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Mary Kay Cosmetics Inc Sales Force Incentives B Case Study Solution

Numerous locations can be determined where FG has a competitive edge over its rivals. These areas would certainly be evaluated making use of the Mary Kay Cosmetics Inc Sales Force Incentives B VIRO framework where the 'value', 'inimitability', 'rarity' as well as organization' of FG would be examined in regards to its contribution in the direction of its one-upmanship. The structure has been presented in appendix 3.

It can be seen that FG is using a value-added product, which is not just a way of getting high margins for the business, but is valuable for the customer also. Smoked seafood products are looked upon as value-added products and so FG is absolutely supplying value to the market as well as to the business owner in the kind of high conserving possibility from fish items. FG's ability to produce initial Eastern passionate smoked seafood items can be considered an inimitable ability.

The business has placed obstacles to entrance for new entrants by encouraging clients to be requiring in regards to requesting their preferences. Not just has this made the solution rare, it has actually increased the expense of entry for niche gamers given that FG's diversification as well as flexibility can not be matched by new participants in the brief run. This highlights an additional point of inimitability.

The reality that the business is not product-orientated yet is a market-orientated organisation which is adaptable sufficient in its capability to adapt to dynamic market scenarios suggests that its way of organizing services is absolutely its competitive edge. In addition to this, business is organized to make sure that it has less dependence on importers and trading business which contributes to its one-upmanship as a company in a market where smoked fish items have to be imported from other nations.

In addition to these factors, FG's long-term connections with its customer that has resulted in brand name commitment from their side as well as the previous's constant reinforcement of quality assurance to keep this brandloyalty is an additional variable offering it an one-upmanship.

As per the Mary Kay Cosmetics Inc Sales Force Incentives B VIRO framework, if a firm's sources are valuable but can be copied conveniently, it may have a temporary competitive advantage. In FG's case, it can be seen how a continual competitive benefit is feasible through the firm's flexibility, market-orientated strategy, suffered long-termrelationships and also cutting-edge skills of the entrepreneur.