Measuring Impairment At Dofasco Case Study Analysis


Home >> Harvard >> Measuring Impairment At Dofasco >>

Measuring Impairment At Dofasco Case Study Solution

Background and Facts

Measuring Impairment At Dofasco an office products retailer for little and also moderate sized companies has actually just recently been associated with planning for a merging with its rival House Deport, which has affected performance levels in departmentswith the senior manager associated with legal difficulties presented by the government Profession Compensation. With the Advertising Head advancing the information of his separation from the company in one year, Jeannie Lewis, the present head of operations has actually been asked to take the role in the future. With obstacles in the type of a prospective social change and also reduced worker morale, the company needs a full reengineering effort at the marketing department.

Problem Declaration
Porter's 5 Forces Analysis
The possible cultural change at the marketing department of Measuring Impairment At Dofasco is enhancing uncertainty in the workplace causing various obstacles for the Jeannie Lewis that would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in affecting calculated decisions considering that Stapes Inc. had to desert its strategies of combining with Workplace Deport after the Federal Profession Payment's intervention in the process. Given the reality that the shop has a global presence with branches in UK, USA, Canada and Germany, political factors in each of these nations may have the ability to influence performance or strategic objectives. Federal Trade Commission's antitrust fit versus the merger used up important time of the company's senior monitoring suggesting that 'political' factors can have serious effects for an international service.

Economic Factors: Financial factors such as the introduction of small companies in the international situation recommend that Measuring Impairment At Dofasco is thriving in an atmosphere where there is prospective development of organisations. Reality that shop consumers are mainly looking for workplace materials for house offices recommends that the market has an increasing trend of entrepreneurs and also house based companies.

Social factors: Social patterns in the economy show that clients are looking for benefit in addition to attractive prices. Marketing research shows how the client for Measuring Impairment At Dofasco lacks understanding about discovering options which can offer a mix of comfort and also inexpensive.

Technical factors: Technology plays an essential duty in Measuring Impairment At Dofasco's business approach especially as the organization is piloting Technology centers which would use innovation sales as well as support in the type of memory upgrades, peripheral installations. (Recap of INSECT in appendix 2).

OB Issues and also Effects.

Several underlying Business Habits concerns can be seen in Measuring Impairment At Dofasco's case as highlighted in this area.

Concerns regarding social change: There is apprehension regarding a cultural modification that would certainly take place when Todd Krasnow leaves from his setting as the Exec Vice Head Of State of Advertising And Marketing with most of the team member currently revealing discontent over this prospective move. This anticipated change has actually produced stress and anxiety in the office which has actually been combined with the previous stress of preparing the company for a potential merging with Home Deport.
Pest Analysis
Difficult Work Environment for Newcomers: There is scarcity of workers that can match the demanding setting of a busy company. Not only does this cause difficulty in locating the appropriate people, it puts anxiety on new hires as can not stand up to the rate as well as pressure that the company expects them to bear.

Twin Coverage Lines: Novices find this business culture troublesome and challenging to handle specifically as dotted line partnerships are indicated to be weaker generally and objective setup and performance evaluation is still done by the solid line supervisor. This suggests that novices could shed quality about their corresponding duties and also goals particularly as dotted line reporting does not maintain them in straight interaction with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles despite the fact that it had actually been guessed that the last would certainly take Krasnow's position came as a blow to her morale. Lewis might have been qualified and suitable for the work however the truth that Kransnow's separation would certainly make Coles a direct report to Lewis may have been the factor for Coles' resignation from services.

Fear & Task Instability: Worry and also instability can be recognized as two major worries that Lewis would be taking care of particularly as the merger has now be cancelled and 2 senior execs of the marketing division would be leaving. The entire duty of the division would be falling on Lewis's shoulders who would not just supervise of brining regarding a cultural adjustment but would certainly likewise have to show herself in her new role.

Inappropriate Monitoring Style of Leader: Lewis's administration design and its conflict with the advertising department's role can also be seen as an OB difficulty especially as she has actually been used to managing problems in the operations department where employees are shown to focus on processes and also obtain them. The advertising department on the various other hand can be viewed as a group of people that are used to being supported by Krasnow who focused more on outcome than procedures.

Interdepartmental Disagreements: Interdepartmental arguments in between three departments, advertising, merchandizing as well as procedures respectively over the allotment of the marketing mix can be determined as one more OB issue. The marketing division does not share the exact same vision as the other two departments pertaining to the aloocation of the advertising mix twoards promotions and also advertsing, the merchandizing and also operations divisions do not concur over the marketing mix allowance amongst one another either.

Fragmentation in Marketing Division: Disintegration between the marketing and advertising divisions can be recognized as an additional OB concern which might need more focus. The fact that the marketing and advertising sections in the advertising department are detached is avoiding both departments from obtaining from each other's experience and also expertise. Combination of marketing with retailing and also procedures would come to be more difficult if the advertising division itself is disintegrated which can be another potential OB concern.

Measuring Impairment At Dofasco Analysis

Different concepts have been used to explain the situations to obtain more clearness concerning the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, the majority of supervisors think that juniors are easy as well as lazy, have little ambition and also resist adjustment. The difficult version of this theory highlighted threat, limited controls, hazards and penalties. In time it creates low productivity, subtle sabotage and rivalry (Bargain, 2003). The situation at Measuring Impairment At Dofasco is not completely following Concept X, it can be seen that brand-new hires are finding this setting instead difficult which may eventually lead to a better inclination of the management in the direction of Concept X. According to McGregor's promoted view, which he called Concept Y, the vital task of the monitoring is to set up organizational conditions so that people can attain their own objectives best by directing their initiatives in the direction of business benefits. If people locate no complete satisfaction in their work, the monitoring would have little option however to rely upon concept X and also external control (Bargain, 2003). Even while examining Lewis's management design, concept X may have appropriated in the procedures division to some extent yet the Advertising department would certainly require reliance on Theory Y in order to get the creativity and creativity from the teams.

Tuckman's Synergy Theory: As for Lewis's issue regarding bringing harmony between the marketing and advertising department is worried, this would initially lead to contrast as talked about by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). Based on Tuckman's theory shown in appendix 3, throughout the initial stage of group development, individuals may not bond, as they are active finding their location in the team. By integrating the advertising and marketing department's work, there may be the same preliminary disconnect which could cause the 2nd stage of 'storming' where the teams challenge each other. Nevertheless, it is just throughout the third phase or 'norming' when they would certainly integrate to share suggestions prior to the team can cause synergy in the 4th stage 'executing'.

When individuals are offered with modification, they get in phase one and also so there might be feelings like sadness, uncertainty, stress, temper, worry, rejection and disorientation.The situation at the advertising division of Measuring Impairment At Dofasco is similar so Lewis can get comfy with the concept that it is not phenomenal behavior. It is throughout this stage that Lewis will certainly have to provide assistance to the division so that they can find a sense of instructions. It can be seen how Krasnow has actually already made this shift easier by making Lewis obtain involved in the department a year prior to his real departure.
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Hierarchy' (appendix 5) has talks about the relevance of 'safety needs as being a lower level requirement of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see how 'the demand to feel safe and out of threat' is at the 2nd degree of requirements. Prior to a worker can be made to establish mentally, he needs to have his 'Physiological 'and 'Security' needs satisfied.

SWOT Analysis for Measuring Impairment At Dofasco Case Study

Effects of Analysis.

The OB analysis has checked out different theories to recognize how to cope with the present situation handy. The following 3 options have actually been suggested to help Lewis deal with the organizational challenges in the advertising department. Each of these alternatives has been recommended for reducing the shift required to bring the advertising department in accordance with the demands of the marketplace as well as for making the social change that would certainly adhere to as soon as the current leader leaves.

Assimilation of advertising and marketing functions. Separating Adverting as well as Manufacturing features. Assimilation of Marketing with Operations.

Assessment of Alternatives.

Judith Shapiro that has earlier been talked to by Lewis during the earlier merging days has experience in business-to-business marketing along with firm and also retail advertising experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to take care of both marketing and also advertising functions.

The benefit of this technique is that it will certainly integrate both features while minimizing the demand for working with an additional source for advertising and marketing. Lewis would be heading the advertising and marketing department and in any kind of case her substitute would certainly be needed for the current function that she is executing. The negative aspect of this option is that exterior hiring may bring about bitterness from internal workers who may be considering the placement of EVP after Lewis takes over Krasnow's placement.

Dividing Adverting and also Manufacturing: Given the competitive stress as well as top quality job required from the advertising agency, it is advised that Lewis should enable the manufacturing system to be a separate function from the advertising and marketing device. Since the majority of ad agency had these two features as different systems, it makes more feeling to comply with the norm. Along with this, both features may have the ability to concentrate on their core triggers a lot more successfully. However, the negative aspect of this approach would certainly be that additional prices would certainly need to be birthed for setting up different production features. Along with this, a manufacturing head may have to be worked with which can increase overheads for the company.

Integration of Advertising with Procedures: Considering that Lewis is currently taking treatment of the advertising and also procedures divisions all at once; it makes sense to integrate the two functions since she has actually been successfully taking care of both ends. The fact that Lewis has to adjust her management design for the advertising division recommends that these two departments would be culturally diverse.


An assessment of the 3 choices suggests that combination of advertising and marketing and procedures would not be a feasible action due to the large distinctions in between the two departments despite the fact that presently Lewis is managing both. While separation of the manufacturing feature may have been a positive step for the advertising and marketing division, the reality that it would certainly indicate putting a third feature under Lewis's wing implies this ought to be avoided also. The integration of the marketing department is the very best alternative in terms of getting the optimum results from the division. An action prepare for this alternative is reviewed listed below.

Action Plan.
Lewis will take control of the role of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing functions would be combined.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of advertising and marketing.

Production function will certainly remain component of marketing under marketing feature.

Lewis will certainly separate herself from operations.

A democratic management design with employee empowerment will certainly be utilized in marketing division.

Open door plan as well as focus on cross departmental interaction will certainly be aimed at getting rid of discord.

Contingency plan.

If the assimilation does not work out as intended, a backup strategy would certainly adhere to which would certainly divide the manufacturing feature from the marketing feature to decrease the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the advertising division without an SVP. In that case the manufacturing function will certainly be separated by putting it under an SVP production.