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Merchant Card Services C Case VRIO Analysis

CASE SOLUTION


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Merchant Card Services C Case Study Analysis

Several areas can be identified where FG has an one-upmanship over its rivals. These locations would be examined using the Merchant Card Services C VIRO structure where the 'value', 'inimitability', 'rarity' as well as company' of FG would certainly be reviewed in terms of its contribution towards its competitive edge. The framework has actually been displayed in appendix 3.

It can be seen that FG is providing a value-added item, which is not simply a way of obtaining high margins for the business, but is beneficial for the client as well. Smoked seafood items are looked upon as value-added items therefore FG is certainly offering value to the marketplace as well as to the entrepreneur in the kind of high saving possibility from fish products. FG's capacity to generate original Oriental passionate smoked seafood items can be taken into consideration an inimitable skill.

The business has actually placed barriers to access for new participants by encouraging consumers to be demanding in terms of requesting their choices. Not just has this made the solution rare, it has raised the cost of entrance for specific niche gamers considering that FG's diversity and also flexibility can not be matched by new participants in the brief run. This highlights another point of inimitability.

The fact that business is not product-orientated yet is a market-orientated business which is adaptable enough in its capability to adjust to dynamic market circumstances recommends that its method of arranging solutions is absolutely its competitive edge. The service is organized so that it has less dependence on importers and trading companies which adds to its competitive side as a company in a market where smoked fish items have actually to be imported from various other nations.

Along with these factors, FG's long-term connections with its consumer that has actually caused brand loyalty from their side as well as the former's consistent reinforcement of quality control to preserve this brandloyalty is an added element offering it a competitive edge.

As per the Merchant Card Services C VIRO framework, if a firm's resources are valuable yet can be mimicked easily, it may have a short-lived affordable advantage. In FG's case, it can be seen just how a continual affordable benefit is possible through the firm's flexibility, market-orientated strategy, suffered long-termrelationships and ingenious skills of the entrepreneur.