Merrill Lynchs Acquisition Of Mercury Asset Management Case Study Analysis


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Merrill Lynchs Acquisition Of Mercury Asset Management Case Study Analysis

Background and Facts

Merrill Lynchs Acquisition Of Mercury Asset Management an office supplies store for little and average sized companies has just recently been associated with preparing for a merging with its competitor Home Deport, which has affected efficiency levels in departmentswith the senior manager involved in lawful difficulties put forth by the government Trade Payment. With the Marketing Head advancing the information of his departure from the company in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the function in the future. With challenges in the form of a potential cultural adjustment and also low worker morale, the company wants a complete reengineering effort at the advertising division.

Issue Statement
Porter's 5 Forces Analysis
The prospective social adjustment at the advertising department of Merrill Lynchs Acquisition Of Mercury Asset Management is raising uncertainty in the working environment leading to numerous obstacles for the Jeannie Lewis who would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in affecting calculated decisions since Stapes Inc. needed to desert its plans of merging with Office Deport after the Federal Profession Payment's treatment in the process. Provided the fact that the shop has a worldwide presence with branches in UK, USA, Canada and Germany, political consider each of these countries might have the ability to influence performance or calculated objectives. Federal Trade Commission's antitrust suit against the merging occupied valuable time of the organization's senior management recommending that 'political' factors can have serious implications for an international service.

Economic Factors: Economic factors such as the introduction of small businesses in the international circumstance recommend that Merrill Lynchs Acquisition Of Mercury Asset Management is thriving in an environment where there is possible growth of organisations. Fact that store clients are mostly looking for workplace materials for home offices recommends that the market has a climbing fad of business owners and also home based companies.

Social factors: Social patterns in the economic climate show that consumers are looking for convenience as well as eye-catching rates. Marketing research demonstrates how the customer for Merrill Lynchs Acquisition Of Mercury Asset Management lacks awareness about locating solutions which can provide a combination of ease and low costs.

Technical factors: Technology plays a crucial role in Merrill Lynchs Acquisition Of Mercury Asset Management's business approach specifically as the organization is piloting Technology facilities which would use modern technology sales and also assistance in the type of memory upgrades, outer installations. (Summary of BUG in appendix 2).

OB Issues and Effects.

A number of underlying Business Habits concerns can be seen in Merrill Lynchs Acquisition Of Mercury Asset Management's case as highlighted in this area.

Concerns regarding social change: There is apprehension about a cultural change that would certainly take place when Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising And Marketing with a lot of the team member currently revealing unhappiness over this possible move. This anticipated adjustment has produced stress and anxiety in the office which has actually been paired with the previous stress of preparing the company for a prospective merging with Residence Deport.
Pest Analysis
Demanding Task Atmosphere for Newcomers: There is scarcity of workers that can match the stressful environment of a fast-paced organization. Not only does this result in trouble in discovering the best people, it puts stress on new hires as can not withstand the speed and pressure that the company expects them to birth.

Double Coverage Lines: Newcomers locate this business society cumbersome as well as tough to manage particularly as dotted line partnerships are indicated to be weaker in general and also unbiased setting and also performance examination is still done by the strong line supervisor. This means that novices might lose clarity concerning their respective duties as well as goals especially as populated line coverage does not keep them in direct communication with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles although it had actually been speculated that the latter would certainly take Krasnow's position came as an impact to her morale. Lewis may have been qualified and also ideal for the work yet the fact that Kransnow's separation would certainly make Coles a direct report to Lewis might have been the reason for Coles' resignation from services.

Concern & Job Insecurity: Anxiety as well as instability can be recognized as 2 major problems that Lewis would certainly be managing especially as the merging has actually currently be cancelled and also 2 elderly executives of the advertising division would be leaving. The whole duty of the division would be falling on Lewis's shoulders that would not just supervise of brining about a cultural adjustment but would certainly also need to verify herself in her new duty.

Incompatible Monitoring Style of Leader: Lewis's monitoring style as well as its incompatibility with the marketing department's role can also be viewed as an OB challenge especially as she has been utilized to handling problems in the procedures department where personnel are instructed to focus on procedures and also obtain them right. The advertising and marketing division on the other hand can be viewed as a group of individuals that are utilized to being supported by Krasnow that focused a lot more on output than processes.

Interdepartmental Differences: Interdepartmental disagreements in between 3 departments, advertising and marketing, merchandizing and operations respectively over the allowance of the marketing mix can be identified as one more OB issue. Although the advertising and marketing division does not share the same vision as the other two divisions relating to the aloocation of the advertising mix twoards promos and also advertsing, the merchandizing as well as procedures departments do not concur over the advertising mix allotment among each other either.

Fragmentation in Marketing Division: Fragmentation between the marketing and advertising divisions can be recognized as an additional OB issue which could need additional attention. The truth that the marketing and advertising areas in the advertising and marketing division are separated is stopping both departments from acquiring from each other's experience and also know-how. Integration of advertising with retailing and also procedures would certainly come to be more difficult if the advertising and marketing department itself is degenerated which can be another potential OB concern.

Merrill Lynchs Acquisition Of Mercury Asset Management Analysis

Numerous theories have been made use of to discuss the scenarios to get additional clarity about the situation available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most managers think that staffs are easy as well as lazy, have little ambition and also stand up to change. The scenario at Merrill Lynchs Acquisition Of Mercury Asset Management is not totally following Concept X, it can be seen that brand-new hires are discovering this setting rather difficult which might ultimately lead to a greater disposition of the administration in the direction of Theory X. Also while assessing Lewis's monitoring design, concept X may have been suitable in the operations division to some degree yet the Advertising department would require reliance on Theory Y in order to obtain the imagination and originality from the groups.

Tuckman's Teamwork Concept: Regarding Lewis's problem concerning bringing harmony in between the marketing and advertising division is concerned, this would at first lead to conflict as reviewed by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). According to Tuckman's theory displayed in appendix 3, throughout the preliminary stage of team advancement, people may not bond, as they are active discovering their place in the group. By incorporating the advertising and marketing department's job, there may coincide first disconnect which could bring about the 2nd phase of 'storming' where the teams test one another. It is only throughout the third phase or 'norming' when they would certainly come with each other to share ideas prior to the team can bring around synergy in the fourth stage 'carrying out'.

When people are provided with modification, they get in stage one and also so there may be feelings like sadness, uncertainty, stress, temper, concern, rejection and also disorientation.The situation at the marketing division of Merrill Lynchs Acquisition Of Mercury Asset Management is comparable so Lewis can obtain comfy with the concept that it is not extraordinary behavior. It is throughout this stage that Lewis will certainly have to offer support to the division so that they can find a sense of instructions. It can be seen how Krasnow has already made this transition less complicated by making Lewis get included in the division a year before his real departure.
Vrio Analysis
Abraham Maslow in his Concept of 'Demands Pecking order' (appendix 5) has goes over the significance of 'protection needs as being a reduced level need of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to really feel protected as well as out of risk' is at the second degree of demands. Prior to an employee can be made to develop mentally, he requires to have his 'Physical 'and also 'Safety and security' requires fulfilled.

SWOT Analysis for Merrill Lynchs Acquisition Of Mercury Asset Management Case Study

Effects of Analysis.

The OB analysis has actually checked out different theories to comprehend exactly how to deal with the existing situation handy. The following 3 options have been recommended to assist Lewis take care of the business challenges in the advertising division. Each of these alternatives has actually been recommended for alleviating the shift required to bring the advertising and marketing department in line with the requirements of the market and also for making the cultural change that would certainly comply with as soon as the existing leader leaves.

Combination of marketing and advertising features. Dividing Adverting and Manufacturing features. Integration of Advertising with Workflow.

Evaluation of Alternatives.

Judith Shapiro who has actually earlier been interviewed by Lewis during the earlier merging days has knowledge in business-to-business advertising and marketing along with firm and retail advertising experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to manage both advertising and marketing and marketing functions.

The benefit of this technique is that it will certainly incorporate both features while decreasing the demand for hiring an added source for advertising and marketing. In addition to this, Lewis would certainly be heading the marketing department as well as all the same her substitute would certainly be required for the existing role that she is carrying out. The negative aspect of this choice is that external hiring may cause resentment from interior personnel that might be eying the placement of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and also Production: Offered the affordable stress and high top quality job needed from the advertising and marketing company, it is recommended that Lewis needs to allow the manufacturing unit to be a separate feature from the advertising and marketing device. Because most advertising companies had these two features as different systems, it makes more feeling to adhere to the norm.

Assimilation of Advertising with Operations: Since Lewis is already taking care of the marketing as well as procedures departments all at once; it makes sense to incorporate the two functions given that she has actually been efficiently taking care of both ends. The fact that Lewis has to adapt her administration design for the marketing division recommends that these two divisions would be culturally diverse.


An assessment of the 3 alternatives shows that combination of advertising and marketing and also procedures would certainly not be a feasible action as a result of the vast distinctions in between both divisions although that presently Lewis is dealing with both. While splitting up of the production function may have been a positive step for the marketing department, the truth that it would certainly mean positioning a 3rd function under Lewis's wing means this must be stayed clear of. The assimilation of the advertising and marketing department is the very best choice in terms of getting the optimum results from the department. An action prepare for this choice is reviewed below.

Activity Plan.
Lewis will take over the role of EVP Advertising after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will certainly be hired to take Lewis's place as SVP of advertising and marketing.

Production feature will continue to be part of advertising under advertising feature.

Lewis will certainly divide herself from operations.

A democratic leadership design with employee empowerment will be made use of in marketing department.

Open up door policy and emphasis on cross department interaction will certainly be aimed at removing disharmony.

Backup plan.

If the integration does not exercise as prepared, a contingency strategy would adhere to which would separate the production feature from the advertising and marketing feature to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will be heading the marketing department without an SVP. Because case the production feature will most definitely be separated by putting it under an SVP production.