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Mnb One Credit Card Portfolio Case VRIO Analysis

CASE STUDY


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Numerous areas can be recognized where FG has an one-upmanship over its rivals. These areas would be examined utilizing the Mnb One Credit Card Portfolio VIRO framework where the 'value', 'inimitability', 'rarity' and company' of FG would be reviewed in terms of its contribution towards its competitive edge. The structure has been shown in appendix 3.

It can be seen that FG is offering a value-added product, which is not just a way of getting high margins for the business, however is valuable for the customer also. Smoked fish and shellfish products are considered as value-added products therefore FG is certainly supplying value to the market and to the entrepreneur in the kind of high conserving possibility from fish products. FG's ability to create original Oriental passionate smoked seafood products can be considered a supreme ability.

The business has actually put barriers to entrance for brand-new participants by motivating customers to be demanding in terms of asking for their preferences. Not only has this made the service rare, it has increased the cost of entry for niche players since FG's diversity and versatility can not be matched by brand-new entrants in the short run. This highlights an additional factor of inimitability.

The fact that the business is not product-orientated however is a market-orientated company which is flexible sufficient in its ability to adapt to dynamic market situations recommends that its way of arranging services is definitely its competitive edge. Along with this, business is arranged to ensure that it has less reliance on importers as well as trading business which adds to its competitive edge as an organization in a market where smoked fish items need to be imported from various other nations.

In addition to these factors, FG's long-term partnerships with its customer that has led to brand loyalty from their side and the previous's continuous reinforcement of quality assurance to maintain this brandloyalty is an added aspect giving it a competitive edge.

Based on the Mnb One Credit Card Portfolio VIRO structure, if a firm's sources are beneficial however can be imitated conveniently, it might have a short-term affordable advantage. A continual competitive advantage would result from sources which are valuable, unusual as well as pricey to copy while at the same time the firm has the capacity to organize these for an optimum advantage (Rothaermel, 2013). In FG's case, it can be seen exactly how a sustained competitive benefit is possible with the firm's flexibility, market-orientated strategy, received long-termrelationships and also innovative abilities of the entrepreneur. These factors have actually currently been reviewed in the Mnb One Credit Card Portfolio SWOT analysis as inner toughness.