Morgan Stanley Positioning To Be The Sustainability Finance Leader Case Study Solution


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Morgan Stanley Positioning To Be The Sustainability Finance Leader Case Study Solution

Background and Facts

Morgan Stanley Positioning To Be The Sustainability Finance Leader a workplace products seller for little as well as moderate sized businesses has just recently been involved in planning for a merger with its competitor Residence Deport, which has influenced performance degrees in departmentswith the elderly supervisor involved in lawful issues presented by the federal Trade Payment. With the Marketing Head putting forward the information of his separation from the firm in one year, Jeannie Lewis, the present head of procedures has been asked to take the function in the future. With difficulties in the kind of a potential cultural change and also reduced worker spirits, the company requires a full reengineering effort at the advertising department.

Issue Statement
Porter's 5 Forces Analysis
The prospective cultural adjustment at the advertising department of Morgan Stanley Positioning To Be The Sustainability Finance Leader is increasing unpredictability in the working environment bring about numerous difficulties for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in impacting tactical choices given that Stapes Inc. had to desert its plans of merging with Workplace Deport after the Federal Trade Compensation's intervention at the same time. Provided the truth that the store has a global presence with branches in UK, USA, Canada as well as Germany, political factors in each of these nations may have the ability to influence efficiency or strategic goals. Federal Trade Payment's antitrust suit versus the merging took up useful time of the organization's senior administration recommending that 'political' factors can have significant effects for a worldwide service.

Economic Factors: Economic factors such as the emergence of small companies in the worldwide situation recommend that Morgan Stanley Positioning To Be The Sustainability Finance Leader is growing in an environment where there is possible development of services. In addition to this, truth that store customers are primarily trying to find office products for office recommends that the marketplace has an increasing fad of business owners and also home businesses.

Social factors: Social trends in the economy reveal that consumers are looking for ease as well as attractive costs. Marketing research shows how the customer for Morgan Stanley Positioning To Be The Sustainability Finance Leader does not have understanding about locating remedies which can provide a mix of benefit and inexpensive.

Technical factors: Modern technology plays a crucial role in Morgan Stanley Positioning To Be The Sustainability Finance Leader's service technique especially as the company is piloting Technology centers which would provide technology sales and also support in the form of memory upgrades, outer installments. (Recap of PEST in appendix 2).

OB Issues and Effects.

Numerous underlying Business Behavior problems can be seen in Morgan Stanley Positioning To Be The Sustainability Finance Leader's case as highlighted in this section.

Concerns concerning cultural adjustment: There is uneasiness regarding a cultural adjustment that would certainly happen once Todd Krasnow leaves from his placement as the Exec Vice Head Of State of Advertising with the majority of the team member already revealing unhappiness over this possible action. This anticipated change has produced stress and anxiety in the work environment which has actually been coupled with the previous stress of preparing the company for a potential merger with House Deport.
Pest Analysis
Stressful Work Setting for Newcomers: There is shortage of personnel that can match the difficult setting of a busy company. Not only does this lead to trouble in finding the ideal people, it puts tension on new hires as can not withstand the speed and also pressure that the organization expects them to birth.

Twin Coverage Lines: Newbies discover this business society difficult as well as challenging to deal with particularly as dotted line relationships are suggested to be weaker generally and unbiased setting and also efficiency evaluation is still done by the strong line supervisor. This means that beginners can lose clearness concerning their corresponding functions and purposes particularly as dotted line coverage does not keep them in direct interaction with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles although it had been speculated that the latter would certainly take Krasnow's placement came as a blow to her morale. Lewis might have been capable as well as proper for the work but the truth that Kransnow's departure would certainly make Coles a straight report to Lewis might have been the factor for Coles' resignation from services.

Concern & Task Insecurity: Anxiety as well as insecurity can be determined as two significant issues that Lewis would certainly be dealing with specifically as the merger has actually currently be terminated as well as 2 elderly execs of the advertising department would be leaving. The entire obligation of the division would be falling on Lewis's shoulders that would not just supervise of brining regarding a cultural adjustment but would certainly likewise need to confirm herself in her brand-new function.

Incompatible Management Design of Leader: Lewis's monitoring style and also its incompatibility with the advertising division's role can also be viewed as an OB difficulty particularly as she has been made use of to taking care of concerns in the procedures department where personnel are educated to focus on processes and get them right. The marketing department on the other hand can be seen as a group of people that are used to being supported by Krasnow who concentrated much more on result than processes.

Interdepartmental Disputes: Interdepartmental arguments between three departments, marketing, merchandizing and also operations respectively over the allowance of the advertising and marketing mix can be identified as an additional OB issue. The advertising and marketing department does not share the very same vision as the various other two divisions regarding the aloocation of the advertising and marketing mix twoards promos as well as advertsing, the merchandizing and operations departments do not concur over the advertising and marketing mix allocation amongst one an additional either.

Fragmentation in Advertising Division: Fragmentation between the advertising and marketing departments can be identified as another OB concern which could require additional attention. The truth that the marketing and advertising sections in the marketing division are detached is protecting against both divisions from getting from each other's experience and experience. Assimilation of marketing with retailing and also operations would end up being more difficult if the advertising and marketing division itself is broken down which can be one more prospective OB issue.

Morgan Stanley Positioning To Be The Sustainability Finance Leader Analysis

Numerous theories have been made use of to describe the scenarios to obtain more clearness concerning the scenario handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, the majority of supervisors think that staffs are easy as well as careless, have little passion and withstand change. The situation at Morgan Stanley Positioning To Be The Sustainability Finance Leader is not totally following Concept X, it can be seen that brand-new hires are discovering this atmosphere rather difficult which might at some point lead to a higher disposition of the monitoring in the direction of Concept X. Even while examining Lewis's monitoring design, concept X might have been appropriate in the procedures department to some extent however the Marketing division would certainly require reliance on Theory Y in order to get the creative thinking as well as creativity from the groups.

Tuckman's Team effort Concept: As for Lewis's worry concerning bringing harmony in between the marketing and advertising department is concerned, this would at first result in contrast as gone over by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). Based on Tuckman's concept shown in appendix 3, throughout the first phase of group development, people might not bond, as they are active finding their area in the team. By combining the marketing and advertising department's job, there might be the same first separate which could result in the 2nd phase of 'storming' where the teams test one another. It is just during the 3rd stage or 'norming' when they would certainly come together to share ideas before the team can bring about harmony in the 4th stage 'carrying out'.

Bridges' Transition Design: Based On William Bridge's concept (appendix 4), people are fairly unpleasant with adjustment, which is evident by the scenario at Morgan Stanley Positioning To Be The Sustainability Finance Leader The circumstance can be seen as a regular training course of life if is researched based on Bridge's concept where he discusses that individuals go through three phases of change when they experience adjustment. 'Closing, losing and also Releasing', The Neutral Area and also 'The New Beginning' (Bridges, 2004). When individuals exist with modification, they go into phase one and so there may be emotions like despair, uncertainty, disappointment, temper, concern, denial and disorientation.The situation at the advertising and marketing department of Morgan Stanley Positioning To Be The Sustainability Finance Leader is comparable so Lewis can get comfy with the suggestion that it is not amazing actions. In the second phase, there may be a demand to bridge the void between the brand-new and also old society so Lewis might have to encounter this ordeal once Krasnow leaves. There might be reduced spirits as well as low productivity at this stage which must not be taken as a trouble. It is during this phase that Lewis will have to provide support to the department so that they can find an orientation. It can be seen exactly how Krasnow has actually currently made this shift easier by making Lewis get associated with the department a year prior to his real separation. According to Bridges' Design, phase 3 will produce visibility to discovering, High energy as well as commitment as people will certainly welcome the modification (Bridges, 2004).
Vrio Analysis
Maslow's Need pecking order: The OB concern pertaining to instability at the office has actually been triggered to start with by the modification in monitoring and also second of all by the fact that the merger will certainly no more be initiated. Abraham Maslow in his Concept of 'Needs Pecking order' (appendix 5) has talks about the importance of 'safety and security requires as being a lower level need of a human for triggering motivation. As seen in the pyramid cooperated appendix 3, we can see just how 'the demand to really feel secure as well as untouched' is at the second degree of demands. Prior to a worker can be made to create emotionally, he requires to have his 'Physical 'as well as 'Safety' needs satisfied. This shows that unless the employees are made to really feel safe regarding their current employment standing in Morgan Stanley Positioning To Be The Sustainability Finance Leader they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Morgan Stanley Positioning To Be The Sustainability Finance Leader Case Study

Ramification of Analysis.

The OB analysis has checked out various theories to understand how to cope with the existing circumstance handy. The complying with 3 choices have been suggested to assist Lewis handle the organizational obstacles in the advertising and marketing division. Each of these choices has been proposed for alleviating the shift required to bring the marketing division in accordance with the needs of the marketplace as well as for making the social adjustment that would certainly adhere to once the existing leader leaves.

Integration of marketing and advertising features. Dividing Adverting and also Production functions. Integration of Marketing with Workflow.

Assessment of Alternatives.

Assimilation of Advertising & Marketing Functions: The internal advertising agency of Morgan Stanley Positioning To Be The Sustainability Finance Leader is already stamina for the organization in regards to conserving up on expenses associated with marketing and also promotion. Considering that no new employment has been done after Bridget Cole's departure with the coverage line being straight appointed to Krasnow for the advertising function, this is a desirable possibility for incorporating the advertising and marketing functions. Judith Shapiro that has earlier been interviewed by Lewis during the earlier merging days has competence in business-to-business advertising and marketing in addition to firm and retail advertising experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to manage both advertising and marketing functions.

The benefit of this method is that it will integrate the two features while reducing the demand for working with an added source for advertising and marketing. Along with this, Lewis would be heading the advertising division and in any case her replacement would certainly be required for the present function that she is executing. The disadvantage of this choice is that external hiring might cause animosity from interior employees who might be eying the placement of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting and also Production: Given the affordable stress and high top quality job called for from the advertising and marketing agency, it is suggested that Lewis needs to permit the manufacturing unit to be a different feature from the marketing device. Since many advertising and marketing agencies had these two functions as different systems, it makes more feeling to comply with the norm.

Assimilation of Advertising And Marketing with Workflows: Considering that Lewis is already taking treatment of the advertising and also procedures departments simultaneously; it makes sense to integrate the two functions given that she has actually been efficiently taking care of both ends. The truth that Lewis has to adjust her administration style for the advertising and marketing department recommends that these two departments would be culturally diverse.


An analysis of the three options indicates that combination of advertising and marketing and procedures would certainly not be a viable action because of the substantial differences between the two departments although that presently Lewis is dealing with both. While separation of the production feature might have been a positive step for the advertising and marketing department, the reality that it would certainly imply placing a third feature under Lewis's wing suggests this should be prevented also. The combination of the advertising and marketing department is the best choice in regards to obtaining the ideal arise from the department. An activity prepare for this alternative is discussed listed below.

Action Strategy.
Lewis will certainly take control of the duty of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will be worked with to take Lewis's place as SVP of advertising and marketing.

Production function will certainly stay component of marketing under advertising and marketing function.

Lewis will certainly divide herself from procedures.

An autonomous leadership design with worker empowerment will be used in advertising and marketing division.

Open door plan as well as focus on cross departmental interaction will be aimed at removing dissonance.

Contingency strategy.

If the integration does not exercise as planned, a backup strategy would certainly comply with which would certainly separate the manufacturing function from the marketing function to lower the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get worked with, Lewis will certainly be heading the advertising division without an SVP. In that case the production feature will certainly be separated by placing it under an SVP manufacturing.