Mortgage Backs At Ticonderoga Case Study Analysis


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Mortgage Backs At Ticonderoga Case Study Solution

Background and Facts

Mortgage Backs At Ticonderoga an office supplies merchant for little and also moderate sized businesses has actually just recently been involved in planning for a merger with its rival House Deport, which has influenced performance levels in departmentswith the senior manager involved in legal issues put forth by the federal Profession Compensation. With the Marketing Head advancing the news of his separation from the firm in one year, Jeannie Lewis, the existing head of operations has been asked to take the role in the future. With difficulties in the type of a possible cultural modification as well as low staff member spirits, the company needs a full reengineering effort at the advertising division.

Issue Statement
Porter's 5 Forces Analysis
The potential social adjustment at the advertising department of Mortgage Backs At Ticonderoga is enhancing unpredictability in the workplace causing various difficulties for the Jeannie Lewis who would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting critical decisions since Stapes Inc. had to abandon its plans of combining with Office Deport after the Federal Profession Commission's treatment in the process. Provided the fact that the store has a global existence with branches in UK, USA, Canada and Germany, political consider each of these countries might be able to influence efficiency or tactical goals. Federal Profession Payment's antitrust fit versus the merger occupied valuable time of the company's elderly monitoring suggesting that 'political' factors can have major ramifications for a global company.

Economic Factors: Economic factors such as the appearance of small companies in the international circumstance recommend that Mortgage Backs At Ticonderoga is growing in an environment where there is possible growth of companies. Along with this, fact that store customers are primarily seeking office supplies for home offices recommends that the marketplace has a climbing fad of entrepreneurs and also home businesses.

Social factors: Social patterns in the economy reveal that consumers are seeking benefit as well as eye-catching rates. Marketing research shows how the client for Mortgage Backs At Ticonderoga lacks understanding concerning finding solutions which can offer a mix of benefit as well as low costs.

Technological factors: Modern technology plays a vital duty in Mortgage Backs At Ticonderoga's company strategy especially as the organization is piloting Innovation facilities which would certainly provide modern technology sales and assistance in the form of memory upgrades, outer installments. (Recap of INSECT in appendix 2).

OB Issues and also Effects.

A number of underlying Organizational Habits issues can be seen in Mortgage Backs At Ticonderoga's case as highlighted in this area.

Uneasiness regarding social modification: There is apprehension about a cultural change that would take place when Todd Krasnow leaves from his setting as the Executive Vice President of Marketing with most of the personnel currently revealing discontent over this prospective move. This anticipated modification has produced stress and anxiety in the work environment which has been coupled with the previous tension of preparing the firm for a potential merging with House Deport.
Pest Analysis
Difficult Work Environment for Newcomers: There is lack of personnel that can match the demanding setting of a fast-paced company. Not just does this bring about trouble in locating the right individuals, it puts stress and anxiety on brand-new hires as can not withstand the rate and also stress that the company anticipates them to birth.

Double Coverage Lines: Newbies find this business culture cumbersome as well as difficult to handle particularly as dotted line connections are indicated to be weak in general and also unbiased setup as well as efficiency assessment is still done by the solid line manager. This suggests that beginners could shed clearness about their corresponding roles as well as objectives especially as dotted line reporting does not maintain them in direct interaction with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles although it had been guessed that the last would certainly take Krasnow's setting came as a blow to her morale. Lewis might have been capable and appropriate for the job yet the reality that Kransnow's separation would certainly make Coles a straight record to Lewis may have been the factor for Coles' resignation from solutions.

Anxiety & Work Insecurity: Worry as well as insecurity can be determined as two significant issues that Lewis would be dealing with particularly as the merger has currently be cancelled as well as two elderly executives of the advertising and marketing division would be leaving. The whole duty of the division would certainly be dropping on Lewis's shoulders who would certainly not just supervise of brining concerning a cultural modification yet would certainly also need to prove herself in her new function.

Inappropriate Administration Style of Leader: Lewis's management design and its conflict with the marketing division's function can additionally be seen as an OB difficulty especially as she has actually been made use of to dealing with issues in the operations division where workers are shown to focus on processes as well as get them right. The advertising and marketing department on the other hand can be seen as a team of people that are utilized to being nurtured by Krasnow that concentrated a lot more on output than procedures.

Interdepartmental Disagreements: Interdepartmental disputes between three departments, marketing, merchandizing and procedures respectively over the allocation of the marketing mix can be recognized as another OB issue. Although the advertising department does not share the same vision as the other 2 divisions concerning the aloocation of the advertising and marketing mix twoards promotions and also advertsing, the merchandizing and operations divisions do not agree over the advertising mix appropriation amongst one another either.

Fragmentation in Advertising Division: Fragmentation between the advertising and marketing departments can be identified as one more OB issue which could need additional attention. The reality that the marketing and advertising areas in the advertising division are detached is protecting against both divisions from acquiring from each various other's experience and also competence. Combination of advertising with merchandising and also operations would certainly end up being harder if the marketing division itself is disintegrated which can be one more potential OB problem.

Mortgage Backs At Ticonderoga Analysis

Different concepts have been utilized to discuss the scenarios to obtain more quality regarding the circumstance at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, a lot of managers believe that juniors are passive as well as lazy, have little passion and stand up to modification. The difficult version of this concept stressed browbeating, limited controls, hazards and penalties. Gradually it produces low performance, subtle sabotage as well as competition (Offer, 2003). Although the circumstance at Mortgage Backs At Ticonderoga is not completely adhering to Concept X, it can be seen that new hires are discovering this environment instead difficult which may at some point cause a higher disposition of the monitoring towards Concept X. As per McGregor's promoted sight, which he called Theory Y, the necessary job of the monitoring is to organize business problems to make sure that individuals can attain their own goals best by directing their initiatives towards organizational incentives. If people locate no contentment in their work, the monitoring would have little choice but to count on theory X and outside control (Bargain, 2003). Even while evaluating Lewis's management style, concept X may have been suitable in the operations division somewhat but the Marketing division would need dependence on Concept Y so as to get the imagination as well as originality from the teams.

Tuckman's Synergy Theory: Regarding Lewis's issue concerning bringing consistency in between the marketing and advertising division is concerned, this would at first bring about conflict as discussed by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). As per Tuckman's concept received appendix 3, throughout the preliminary stage of team advancement, people may not bond, as they are hectic discovering their location in the group. By combining the marketing and advertising division's work, there may coincide preliminary disconnect which could cause the second stage of 'storming' where the teams test each other. It is just during the third phase or 'norming' when they would certainly come together to share suggestions before the group can bring about harmony in the fourth stage 'performing'.

When people are provided with change, they get in stage one as well as so there might be emotions like sadness, uncertainty, irritation, rage, anxiety, denial and also disorientation.The circumstance at the advertising and marketing department of Mortgage Backs At Ticonderoga is comparable so Lewis can obtain comfy with the concept that it is not phenomenal habits. It is throughout this stage that Lewis will certainly have to give support to the department so that they can find a sense of instructions. It can be seen just how Krasnow has actually already made this change simpler by making Lewis get involved in the department a year prior to his actual departure.
Vrio Analysis
Maslow's Demand pecking order: The OB issue related to insecurity at the work environment has actually been triggered first of all by the change in management as well as secondly by the truth that the merger will certainly no more be started. Abraham Maslow in his Concept of 'Demands Power structure' (appendix 5) has goes over the relevance of 'security needs as being a lower degree need of a human for activating inspiration. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the demand to really feel safe and also untouched' is at the second level of requirements. Prior to a staff member can be made to develop psychologically, he needs to have his 'Physiological 'and 'Safety and security' needs fulfilled. This indicates that unless the employees are made to really feel protected regarding their current employment standing in Mortgage Backs At Ticonderoga they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Mortgage Backs At Ticonderoga Case Study

Ramification of Analysis.

The OB analysis has taken a look at numerous concepts to comprehend how to cope with the existing situation at hand. The adhering to 3 choices have been proposed to help Lewis deal with the business challenges in the advertising department. Each of these options has actually been recommended for reducing the change required to bring the advertising and marketing division in accordance with the needs of the market and for making the social modification that would adhere to when the current leader leaves.

Assimilation of marketing and advertising features. Separating Adverting and Manufacturing functions. Assimilation of Advertising with Operations.

Evaluation of Alternatives.

Judith Shapiro that has actually earlier been spoken with by Lewis during the earlier merging days has proficiency in business-to-business marketing along with firm and also retail marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to deal with both marketing as well as marketing features.

The advantage of this strategy is that it will certainly integrate the two features while minimizing the requirement for employing an extra resource for advertising. Lewis would be heading the advertising and marketing division as well as in any case her replacement would be needed for the existing function that she is doing. The downside of this alternative is that external hiring might produce bitterness from interior workers that may be eying the placement of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting and Production: Given the competitive pressures and also premium quality work needed from the ad agency, it is recommended that Lewis must enable the manufacturing unit to be a different function from the marketing system. Because a lot of ad agency had these two functions as different systems, it makes even more sense to follow the standard. In addition to this, both features might have the ability to focus on their core triggers much more efficiently. Nevertheless, the negative aspect of this strategy would certainly be that additional costs would have to be borne for setting up different manufacturing functions. A manufacturing head might have to be hired which can raise overheads for the company.

Integration of Advertising with Workflows: Because Lewis is currently taking treatment of the marketing and also operations divisions at the same time; it makes sense to incorporate the two features considering that she has been successfully taking care of both ends. The reality that Lewis has to adjust her management design for the advertising department suggests that these 2 departments would certainly be culturally diverse.


An evaluation of the 3 choices indicates that combination of advertising and marketing as well as procedures would not be a practical move due to the huge differences between the two divisions regardless of the reality that presently Lewis is handling both. While separation of the manufacturing function may have been a favorable relocation for the advertising division, the fact that it would suggest positioning a 3rd feature under Lewis's wing means this must be avoided.

Action Strategy.
Lewis will take control of the function of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will be worked with to take Lewis's area as SVP of marketing and advertising.

Manufacturing feature will certainly continue to be component of advertising under marketing feature.

Lewis will certainly separate herself from operations.

An autonomous management design with employee empowerment will be made use of in marketing department.

Open up door policy as well as focus on cross departmental interaction will be focused on removing disharmony.

Contingency strategy.

If the assimilation does not work out as prepared, a contingency plan would comply with which would separate the manufacturing function from the advertising function to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising department without an SVP. Because case the manufacturing feature will certainly be separated by placing it under an SVP manufacturing.