Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands Case Study Help


Home >> Harvard >> Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands >>

Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands Case Study Help

Background and Facts

Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands an office products retailer for tiny as well as medium sized services has just recently been involved in preparing for a merging with its competitor Home Deport, which has affected performance levels in departmentswith the senior manager involved in legal issues put forth by the government Profession Commission. With the Advertising and marketing Head advancing the news of his departure from the company in one year, Jeannie Lewis, the present head of procedures has been asked to take the duty in the future. With obstacles in the form of a possible cultural adjustment and also low employee spirits, the company wants a full reengineering effort at the marketing division.

Issue Statement

The prospective social modification at the advertising and marketing department of Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands is enhancing uncertainty in the workplace leading to various obstacles for the Jeannie Lewis that would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in influencing strategic choices given that Stapes Inc. needed to abandon its strategies of combining with Workplace Deport after the Federal Profession Commission's treatment while doing so. Given the reality that the shop has a worldwide presence with branches in UK, UNITED STATES, Canada and also Germany, political factors in each of these countries may be able to influence performance or critical objectives. Federal Profession Payment's antitrust match against the merging took up valuable time of the company's senior monitoring recommending that 'political' factors can have severe implications for a global company.

Economic Factors: Financial factors such as the appearance of small companies in the worldwide situation suggest that Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands is growing in a setting where there is possible development of companies. Along with this, fact that shop customers are primarily searching for workplace products for office suggests that the market has a climbing pattern of business owners and also home organisations.

Social factors: Social patterns in the economy show that clients are seeking benefit in addition to appealing costs. Market research demonstrates how the consumer for Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands does not have recognition concerning finding remedies which can provide a combination of convenience as well as affordable.

Technical factors: Technology plays an important function in Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands's organisation method particularly as the organization is piloting Technology centers which would offer technology sales and also support in the type of memory upgrades, peripheral installations. (Recap of BUG in appendix 2).

OB Issues and Symptoms.

A number of underlying Organizational Behavior concerns can be seen in Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands's case as highlighted in this section.

Uneasiness about social modification: There is worry concerning a cultural modification that would occur when Todd Krasnow leaves from his position as the Exec Vice President of Marketing with the majority of the team member currently showing unhappiness over this potential step. This expected modification has produced stress in the workplace which has been combined with the previous tension of preparing the company for a potential merger with Residence Deport.

Demanding Work Setting for Newcomers: There is shortage of workers that can match the difficult atmosphere of a fast-paced organization. Not just does this result in difficulty in finding the best people, it places stress and anxiety on new hires as can not stand up to the pace as well as stress that the company anticipates them to birth.

Dual Reporting Lines: Beginners discover this organizational society cumbersome and tough to manage particularly as dotted line partnerships are meant to be weak generally and objective setting and also efficiency examination is still done by the strong line supervisor. This means that beginners might shed clarity concerning their particular roles as well as objectives especially as populated line reporting does not maintain them in direct communication with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles even though it had been hypothesized that the last would certainly take Krasnow's setting came as an impact to her morale. Lewis may have been qualified as well as suitable for the job yet the truth that Kransnow's separation would certainly make Coles a straight report to Lewis may have been the reason for Coles' resignation from solutions.

Concern & Task Insecurity: Fear and also instability can be identified as two major concerns that Lewis would certainly be handling especially as the merging has actually now be terminated as well as two elderly executives of the advertising and marketing division would certainly be leaving. The whole responsibility of the department would certainly be dropping on Lewis's shoulders that would certainly not just be in charge of brining about a cultural adjustment but would additionally have to confirm herself in her brand-new duty.

Inappropriate Monitoring Style of Leader: Lewis's management design and also its incompatibility with the marketing department's duty can also be seen as an OB difficulty particularly as she has actually been made use of to managing issues in the operations department where workers are instructed to focus on procedures as well as obtain them right. The advertising and marketing department on the other hand can be seen as a team of individuals that are utilized to being supported by Krasnow that focused more on result than processes.

Interdepartmental Differences: Interdepartmental differences in between 3 divisions, marketing, merchandizing as well as operations specifically over the allotment of the advertising mix can be recognized as another OB concern. Although the advertising and marketing division does not share the exact same vision as the various other two divisions regarding the aloocation of the marketing mix twoards promos as well as advertsing, the merchandizing as well as procedures divisions do not concur over the marketing mix allowance amongst each other either.

Disintegration in Marketing Division: Fragmentation in between the advertising and marketing departments can be determined as another OB issue which might require more focus. The truth that the marketing and advertising areas in the marketing division are separated is protecting against both departments from getting from each other's experience and also proficiency. Combination of marketing with merchandising and procedures would end up being harder if the advertising and marketing division itself is disintegrated which can be another prospective OB concern.

Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands Analysis

Various theories have been utilized to explain the circumstances to get additional clarity concerning the circumstance available.

McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most managers think that subordinates are passive and careless, have little passion and resist adjustment. The difficult variation of this concept stressed threat, tight controls, hazards and penalties. Over time it generates low performance, refined sabotage as well as rivalry (Deal, 2003). The situation at Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands is not completely complying with Concept X, it can be seen that new hires are finding this setting instead stressful which may ultimately lead to a higher disposition of the administration in the direction of Theory X. As per McGregor's supported sight, which he called Theory Y, the crucial job of the management is to organize organizational conditions so that individuals can achieve their own objectives best by routing their efforts in the direction of organizational benefits. If people find no fulfillment in their job, the administration would have little selection but to rely on concept X and external control (Offer, 2003). Even while analyzing Lewis's monitoring style, theory X might have appropriated in the operations division somewhat however the Advertising division would call for reliance on Theory Y so as to get the creative thinking as well as originality from the teams.

Tuckman's Teamwork Concept: Regarding Lewis's worry about bringing consistency between the advertising and marketing department is concerned, this would originally bring about contrast as gone over by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). According to Tuckman's concept received appendix 3, throughout the preliminary stage of group advancement, people may not bond, as they are active discovering their area in the team. By incorporating the marketing and advertising division's job, there might coincide preliminary disconnect which can result in the 2nd phase of 'storming' where the teams test one another. It is just throughout the 3rd phase or 'norming' when they would certainly come with each other to share suggestions before the team can bring about synergy in the fourth phase 'doing'.

When people are provided with modification, they get in stage one and so there might be feelings like unhappiness, uncertainty, disappointment, temper, worry, rejection and disorientation.The circumstance at the marketing department of Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands is similar so Lewis can get comfortable with the concept that it is not extraordinary habits. It is during this phase that Lewis will certainly have to give guidance to the department so that they can find a sense of direction. It can be seen just how Krasnow has actually already made this shift less complicated by making Lewis obtain included in the department a year before his actual separation.

Maslow's Need power structure: The OB problem pertaining to instability at the work environment has been triggered firstly by the modification in management as well as secondly by the reality that the merging will no longer be launched. Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has reviews the importance of 'safety and security requires as being a reduced level need of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see how 'the need to feel protected and untouched' goes to the second degree of requirements. Prior to an employee can be made to create psychologically, he requires to have his 'Physiological 'and 'Safety and security' requires fulfilled. This shows that unless the employees are made to feel safe about their present employment condition in Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands Case Study

Implication of Analysis.

The OB analysis has actually checked out different concepts to comprehend just how to handle the current scenario at hand. The complying with three choices have been recommended to aid Lewis take care of the organizational difficulties in the advertising division. Each of these choices has actually been recommended for alleviating the shift needed to bring the marketing department in line with the needs of the marketplace and also for making the social adjustment that would certainly follow as soon as the current leader leaves.

Combination of marketing and advertising functions. Dividing Adverting and also Production functions. Assimilation of Advertising And Marketing with Procedures.

Examination of Alternatives.

Combination of Advertising And Marketing & Advertising And Marketing Functions: The in-house marketing company of Negotiating From The Margins The Santa Clara Pueblo Seeks Key Ancestral Lands is currently stamina for the company in regards to conserving up on expenses related to marketing and promotion. Since no brand-new employment has been done after Bridget Cole's departure with the coverage line being directly appointed to Krasnow for the marketing feature, this is a beneficial chance for incorporating the advertising and marketing features. Judith Shapiro who has actually earlier been interviewed by Lewis during the earlier merger days has expertise in business-to-business advertising together with agency and also retail advertising experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to take care of both advertising and marketing features.

The benefit of this strategy is that it will incorporate the two features while decreasing the need for working with an extra source for marketing. In addition to this, Lewis would be heading the marketing department and also all the same her substitute would certainly be needed for the present function that she is carrying out. The drawback of this alternative is that exterior hiring might cause bitterness from interior personnel that might be looking at the setting of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting and also Production: Provided the affordable pressures and excellent quality job called for from the advertising agency, it is recommended that Lewis ought to enable the manufacturing unit to be a different function from the marketing system. Since many advertising agencies had these two features as separate systems, it makes more feeling to adhere to the standard. Both functions might be able to concentrate on their core activates a lot more efficiently. Nonetheless, the negative aspect of this strategy would certainly be that extra expenses would have to be birthed for establishing separate production functions. A production head may have to be worked with which could boost overheads for the company.

Assimilation of Marketing with Procedures: Since Lewis is currently caring for the advertising and also procedures divisions all at once; it makes good sense to integrate both features considering that she has been effectively looking after both ends. The fact that both departments currently have significant distinctions over appropriation of sources suggests that this combination may be able to bring about harmony particularly as Lewis would be heading both ends.However there are numerous downsides of this move specifically as it would put too much burden over Lewis's shoulders. The fact that Lewis has to adjust her management style for the marketing division suggests that these 2 divisions would be culturally varied. In addition to this, Lewis may not have the ability to use one type of management style to both divisions which could lead to inadequacy in either one of the two functions.


An examination of the three options indicates that combination of marketing and procedures would not be a feasible step because of the huge distinctions between the two departments although that currently Lewis is handling both. While separation of the manufacturing feature might have been a positive move for the marketing division, the truth that it would imply placing a 3rd function under Lewis's wing suggests this should be avoided too. The integration of the marketing department is the most effective option in terms of getting the optimum results from the division. An action prepare for this choice is talked about below.

Action Strategy.

Lewis will certainly take control of the function of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will be hired to take Lewis's location as SVP of marketing and advertising.

Production function will certainly remain component of advertising under advertising feature.

Lewis will separate herself from operations.

An autonomous leadership style with worker empowerment will certainly be used in advertising division.

Open up door policy and also emphasis on cross departmental interaction will be targeted at eliminating discord.

Backup plan.

If the integration does not exercise as prepared, a backup strategy would comply with which would certainly separate the production feature from the advertising and marketing feature to decrease the load on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will be heading the advertising department without an SVP. Because case the production function will definitely be separated by placing it under an SVP manufacturing.