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Northwest Community Ventures Fund Case VRIO Analysis

CASE SOLUTION


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Northwest Community Ventures Fund Case Study Solution

Numerous locations can be determined where FG has an one-upmanship over its competitors. These areas would certainly be analyzed utilizing the Northwest Community Ventures Fund VIRO structure where the 'worth', 'inimitability', 'rarity' as well as company' of FG would be evaluated in regards to its contribution towards its competitive edge. The framework has been displayed in appendix 3.

It can be seen that FG is supplying a value-added product, which is not simply a way of getting high margins for the business, but is important for the consumer as well. Smoked fish and shellfish items are looked upon as value-added items and so FG is certainly providing worth to the marketplace and also to the business owner in the type of high saving potential from fish items. FG's capacity to generate initial Oriental inspired smoked fish and shellfish products can be considered an inimitable skill.

Business has placed barriers to entrance for brand-new participants by motivating clients to be demanding in terms of asking for their preferences. Not just has this made the service uncommon, it has boosted the cost of access for specific niche gamers since FG's diversification and also flexibility can not be matched by brand-new entrants in the short run. This highlights an additional point of inimitability.

The truth that business is not product-orientated however is a market-orientated business which is flexible sufficient in its capacity to get used to dynamic market situations suggests that its means of arranging services is definitely its competitive edge. The service is arranged so that it has much less dependence on importers and trading companies which includes to its competitive edge as an organization in a market where smoked fish products have to be imported from various other countries.

Along with these factors, FG's long-term partnerships with its customer that has brought about brand loyalty from their side and also the former's consistent support of quality control to preserve this brandloyalty is an additional aspect giving it a competitive edge.

As per the Northwest Community Ventures Fund VIRO framework, if a firm's resources are valuable yet can be imitated quickly, it may have a momentary competitive benefit. A continual competitive benefit would certainly result from sources which are valuable, unusual and also expensive to copy while at the exact same time the company has the ability to arrange these for an optimum benefit (Rothaermel, 2013). In FG's case, it can be seen how a sustained competitive advantage is possible through the firm's versatility, market-orientated approach, received long-termrelationships and also ingenious abilities of the entrepreneur. These factors have actually already been discussed in the Northwest Community Ventures Fund SWOT analysis as interior toughness.