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Olympic Financial Ltd Case VRIO Analysis

CASE SOLUTION


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Olympic Financial Ltd Case Study Solution

Numerous areas can be identified where FG has a competitive edge over its rivals. These locations would certainly be examined making use of the Olympic Financial Ltd VIRO framework where the 'worth', 'inimitability', 'rarity' and also company' of FG would be assessed in regards to its contribution in the direction of its one-upmanship. The framework has actually been presented in appendix 3.

It can be seen that FG is providing a value-added product, which is not just a way of getting high margins for the business, however is useful for the client also. Smoked fish and shellfish products are looked upon as value-added items and so FG is definitely offering value to the market and also to the entrepreneur in the kind of high saving potential from fish items. Also, FG's capacity to create original Oriental passionate smoked seafood products can be taken into consideration a supreme skill.

Business has placed barriers to access for brand-new entrants by urging consumers to be demanding in regards to asking for their choices. Not only has this made the service uncommon, it has raised the expense of access for particular niche gamers given that FG's diversity and adaptability can not be matched by new participants in the brief run. This highlights an additional factor of inimitability.

The reality that the business is not product-orientated yet is a market-orientated company which is flexible enough in its ability to get used to dynamic market circumstances suggests that its way of arranging solutions is certainly its competitive edge. The business is arranged so that it has less dependence on importers and also trading business which adds to its affordable edge as a company in a market where smoked fish products have to be imported from other countries.

In addition to these factors, FG's long term relationships with its client that has actually resulted in brand loyalty from their side as well as the former's constant reinforcement of quality assurance to maintain this brandloyalty is an added variable providing it a competitive edge.

As per the Olympic Financial Ltd VIRO structure, if a company's resources are beneficial but can be copied conveniently, it might have a short-lived affordable advantage. Nevertheless, a continual affordable benefit would certainly arise from resources which are important, uncommon and expensive to copy while at the same time the firm has the ability to organize these for an optimum benefit (Rothaermel, 2013). In FG's case, it can be seen just how a continual affordable advantage is feasible through the company's adaptability, market-orientated approach, suffered long-termrelationships and also ingenious skills of the business owner. These factors have currently been discussed in the Olympic Financial Ltd SWOT analysis as internal staminas.