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Olympic Financial Ltd Case VRIO Analysis

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Olympic Financial Ltd Case Study Analysis

Numerous areas can be recognized where FG has a competitive edge over its competitors. These locations would certainly be analyzed using the Olympic Financial Ltd VIRO structure where the 'worth', 'inimitability', 'rarity' as well as organization' of FG would be evaluated in terms of its payment towards its one-upmanship. The framework has actually been presented in appendix 3.

It can be seen that FG is supplying a value-added item, which is not simply a method of getting high margins for business, yet is valuable for the consumer too. Smoked fish and shellfish products are looked upon as value-added products therefore FG is definitely using value to the marketplace as well as to the entrepreneur in the type of high conserving capacity from fish products. FG's capability to create original Asian inspired smoked fish and shellfish products can be thought about a supreme ability.

The business has actually placed barriers to entry for brand-new participants by urging clients to be demanding in terms of requesting their choices. Not just has this made the service rare, it has raised the price of entrance for specific niche gamers since FG's diversity and also versatility can not be matched by new entrants in the brief run. This highlights one more factor of inimitability.

The fact that the business is not product-orientated yet is a market-orientated company which is versatile sufficient in its capability to adapt to dynamic market situations suggests that its means of organizing services is absolutely its competitive edge. In addition to this, business is arranged to ensure that it has much less dependence on importers and trading firms which includes in its competitive edge as an organization in a market where smoked fish products have to be imported from various other countries.

Along with these factors, FG's long term relationships with its consumer that has actually resulted in brand commitment from their side and the previous's consistent support of quality assurance to keep this brandloyalty is an added variable offering it an one-upmanship.

Based on the Olympic Financial Ltd VIRO framework, if a company's sources are beneficial but can be mimicked conveniently, it may have a momentary competitive advantage. However, a continual affordable benefit would certainly arise from resources which are important, unusual and expensive to copy while at the same time the firm has the capability to arrange these for an ideal benefit (Rothaermel, 2013). In FG's case, it can be seen just how a sustained affordable benefit is possible via the company's adaptability, market-orientated method, suffered long-termrelationships and also ingenious skills of the entrepreneur. These factors have currently been reviewed in the Olympic Financial Ltd SWOT analysis as inner strengths.