Numerous locations can be determined where FG has a competitive edge over its competitors. These locations would be analyzed using the Opportunity Partners VIRO framework where the 'worth', 'inimitability', 'rarity' and company' of FG would certainly be evaluated in regards to its contribution towards its competitive edge. The framework has been presented in appendix 3.
It can be seen that FG is supplying a value-added item, which is not just a method of acquiring high margins for the business, yet is useful for the customer too. Smoked fish and shellfish products are considered as value-added products therefore FG is definitely using value to the marketplace as well as to the entrepreneur in the kind of high saving capacity from fish items. FG's capacity to create initial Oriental passionate smoked seafood products can be taken into consideration an inimitable skill.
The business has put obstacles to entry for brand-new participants by encouraging clients to be demanding in regards to requesting their choices. Not only has this made the service rare, it has actually raised the price of entrance for specific niche gamers since FG's diversity as well as versatility can not be matched by brand-new participants in the short run. This highlights an additional factor of inimitability.
The reality that business is not product-orientated but is a market-orientated business which is versatile enough in its capacity to adapt to dynamic market scenarios recommends that its method of organizing solutions is certainly its one-upmanship. The business is organized so that it has less reliance on importers and trading companies which includes to its competitive side as an organization in a market where smoked fish products have to be imported from various other countries.
In addition to these factors, FG's long-term relationships with its consumer that has led to brand name commitment from their side and the former's consistent support of quality control to maintain this brandloyalty is an additional aspect providing it a competitive edge.
As per the Opportunity Partners VIRO structure, if a firm's resources are important yet can be mimicked easily, it might have a short-term affordable advantage. In FG's case, it can be seen how a continual competitive advantage is possible via the company's adaptability, market-orientated method, received long-termrelationships and innovative skills of the business owner.
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