Organizational Capabilities And Us War Production The Controlled Materials Plan Of World War Ii Case Study Solution


Home >> Harvard >> Organizational Capabilities And Us War Production The Controlled Materials Plan Of World War Ii >>

Organizational Capabilities And Us War Production The Controlled Materials Plan Of World War Ii Case Study Analysis

Background and Facts

Organizational Capabilities And Us War Production The Controlled Materials Plan Of World War Ii an office supplies merchant for small as well as average sized companies has actually just recently been involved in preparing for a merging with its competitor House Deport, which has influenced performance levels in departmentswith the senior manager associated with lawful problems put forth by the federal Trade Commission. With the Marketing Head putting forward the information of his separation from the business in one year, Jeannie Lewis, the present head of operations has been asked to take the role in the future. With obstacles in the form of a prospective cultural modification and low employee morale, the company wants a complete reengineering effort at the advertising and marketing department.

Trouble Declaration
Porter's 5 Forces Analysis
The prospective cultural change at the advertising and marketing division of Organizational Capabilities And Us War Production The Controlled Materials Plan Of World War Ii is boosting unpredictability in the working environment leading to different obstacles for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting strategic decisions considering that Stapes Inc. needed to desert its strategies of combining with Office Deport after the Federal Trade Payment's treatment in the process. Provided the truth that the store has a global existence with branches in UK, USA, Canada and also Germany, political factors in each of these nations might be able to impact performance or calculated objectives. Federal Profession Payment's antitrust fit versus the merging used up beneficial time of the organization's elderly administration recommending that 'political' factors can have major effects for an international company.

Economic Factors: Financial factors such as the development of small businesses in the global scenario recommend that Organizational Capabilities And Us War Production The Controlled Materials Plan Of World War Ii is growing in an environment where there is potential growth of services. Along with this, fact that store clients are mostly seeking office materials for home offices recommends that the marketplace has an increasing pattern of entrepreneurs and also home companies.

Social factors: Social trends in the economic situation show that clients are searching for convenience along with attractive prices. Market research shows how the customer for Organizational Capabilities And Us War Production The Controlled Materials Plan Of World War Ii lacks understanding concerning discovering options which can offer a mix of convenience as well as affordable.

Technical factors: Modern technology plays an important function in Organizational Capabilities And Us War Production The Controlled Materials Plan Of World War Ii's business strategy specifically as the company is piloting Technology centers which would offer innovation sales as well as assistance in the type of memory upgrades, peripheral installments. (Recap of INSECT in appendix 2).

OB Issues and Manifestations.

A number of underlying Business Habits issues can be seen in Organizational Capabilities And Us War Production The Controlled Materials Plan Of World War Ii's case as highlighted in this area.

Apprehensions concerning cultural adjustment: There is concern concerning a social change that would certainly happen when Todd Krasnow leaves from his position as the Executive Vice Head Of State of Marketing with the majority of the employee currently revealing unhappiness over this potential step. This expected modification has actually created tension in the work environment which has actually been paired with the previous tension of preparing the company for a potential merger with Residence Deport.
Pest Analysis
Demanding Job Environment for Newcomers: There is scarcity of employees that can match the stressful setting of a busy organization. Not just does this bring about trouble in finding the ideal people, it places stress on new hires as can not hold up against the pace as well as stress that the company expects them to bear.

Twin Coverage Lines: Newcomers discover this organizational society difficult and hard to manage especially as populated line relationships are suggested to be weak in general as well as objective setting and also performance analysis is still done by the strong line supervisor. This indicates that beginners might shed clarity concerning their corresponding functions and also objectives particularly as dotted line coverage does not maintain them in straight communication with the solid line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles even though it had actually been speculated that the latter would take Krasnow's position came as an impact to her morale. Lewis might have been qualified as well as proper for the work but the fact that Kransnow's separation would certainly make Coles a direct record to Lewis might have been the reason for Coles' resignation from services.

Worry & Job Insecurity: Anxiety as well as insecurity can be recognized as 2 major issues that Lewis would be managing specifically as the merger has actually currently be cancelled as well as two elderly executives of the advertising division would be leaving. The whole duty of the division would be falling on Lewis's shoulders who would not just be in charge of brining regarding a cultural modification however would additionally need to confirm herself in her brand-new duty.

Inappropriate Monitoring Style of Leader: Lewis's management style and also its conflict with the marketing department's role can likewise be seen as an OB difficulty especially as she has actually been utilized to managing issues in the procedures department where workers are educated to concentrate on processes and obtain them. The advertising division on the various other hand can be seen as a team of people that are made use of to being nurtured by Krasnow who concentrated much more on output than procedures.

Interdepartmental Arguments: Interdepartmental arguments in between three divisions, marketing, merchandizing and also procedures specifically over the allocation of the advertising mix can be determined as another OB concern. Although the advertising division does not share the exact same vision as the other 2 departments relating to the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing as well as procedures departments do not concur over the marketing mix allowance amongst each other either.

Disintegration in Advertising And Marketing Department: Disintegration between the marketing and advertising divisions can be determined as an additional OB issue which can require further attention. The truth that the advertising and marketing sections in the advertising division are detached is stopping both divisions from gaining from each other's experience as well as expertise. Integration of advertising and marketing with retailing and operations would become harder if the marketing division itself is broken down which can be an additional prospective OB problem.

Organizational Capabilities And Us War Production The Controlled Materials Plan Of World War Ii Analysis

Different theories have been made use of to clarify the conditions to obtain more clearness regarding the situation available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, many supervisors think that subordinates are passive and also lazy, have little ambition and also stand up to modification. The hard variation of this concept emphasized browbeating, tight controls, risks and also punishments. With time it produces low performance, refined sabotage and also rivalry (Offer, 2003). The scenario at Organizational Capabilities And Us War Production The Controlled Materials Plan Of World War Ii is not completely following Theory X, it can be seen that new hires are discovering this atmosphere rather stressful which might eventually lead to a higher disposition of the management in the direction of Concept X. Based on McGregor's advocated view, which he called Concept Y, the necessary job of the monitoring is to arrange business problems so that people can attain their very own goals best by directing their initiatives towards business incentives. If individuals find no contentment in their job, the administration would certainly have little choice but to rely on concept X and also external control (Offer, 2003). Even while assessing Lewis's management style, concept X may have been suitable in the operations division to some extent however the Advertising and marketing department would certainly require reliance on Concept Y so as to get the imagination and creativity from the teams.

Tuckman's Synergy Concept: As for Lewis's issue regarding bringing consistency between the marketing and advertising division is concerned, this would initially lead to conflict as discussed by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). According to Tuckman's concept displayed in appendix 3, during the preliminary phase of group advancement, individuals may not bond, as they are busy finding their location in the group. By integrating the advertising and marketing division's job, there might be the same preliminary detach which might lead to the second phase of 'storming' where the teams challenge one another. It is only throughout the third stage or 'norming' when they would come together to share suggestions before the team can bring around harmony in the 4th phase 'performing'.

Bridges' Change Version: According To William Bridge's theory (appendix 4), people are fairly uneasy with change, which is apparent by the situation at Organizational Capabilities And Us War Production The Controlled Materials Plan Of World War Ii The situation can be seen as a regular course of life if is examined according to Bridge's theory where he explains that people go through three phases of transition when they experience adjustment. 'End, losing and Letting go', The Neutral Area and 'The New Starting' (Bridges, 2004). When individuals are presented with change, they get in stage one and so there may be emotions like unhappiness, unpredictability, frustration, temper, concern, rejection as well as disorientation.The circumstance at the advertising department of Organizational Capabilities And Us War Production The Controlled Materials Plan Of World War Ii is similar so Lewis can get comfortable with the concept that it is not extraordinary actions. In the 2nd stage, there may be a need to connect the gap between the brand-new as well as old culture so Lewis might have to encounter this experience once Krasnow leaves. There may be low spirits and low productivity at this phase which need to not be taken as a setback. It is throughout this stage that Lewis will have to give assistance to the department to ensure that they can discover a sense of direction. It can be seen exactly how Krasnow has currently made this change less complicated by making Lewis get associated with the division a year before his real separation. According to Bridges' Model, stage 3 will produce visibility to discovering, High power as well as commitment as people will welcome the change (Bridges, 2004).
Vrio Analysis
Maslow's Need hierarchy: The OB issue pertaining to instability at the office has been activated first of all by the adjustment in management as well as second of all by the truth that the merger will certainly no longer be launched. Abraham Maslow in his Theory of 'Needs Power structure' (appendix 5) has goes over the relevance of 'security requires as being a lower degree demand of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to feel protected and also out of danger' goes to the 2nd degree of requirements. Before a worker can be made to establish mentally, he requires to have his 'Physiological 'as well as 'Safety' needs fulfilled. This shows that unless the workers are made to really feel safe concerning their existing employment condition in Organizational Capabilities And Us War Production The Controlled Materials Plan Of World War Ii they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Organizational Capabilities And Us War Production The Controlled Materials Plan Of World War Ii Case Study

Effects of Analysis.

The OB analysis has considered various concepts to understand just how to deal with the current circumstance available. The adhering to 3 alternatives have been suggested to aid Lewis take care of the business difficulties in the advertising department. Each of these alternatives has actually been recommended for reducing the shift needed to bring the advertising department according to the needs of the market as well as for making the cultural modification that would follow when the present leader leaves.

Combination of advertising and marketing functions. Dividing Adverting and also Manufacturing functions. Integration of Marketing with Procedures.

Examination of Alternatives.

Judith Shapiro who has actually earlier been spoken with by Lewis throughout the earlier merger days has expertise in business-to-business advertising along with agency and also retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to take care of both advertising and marketing and also advertising and marketing functions.

The benefit of this approach is that it will integrate both functions while reducing the requirement for working with an added resource for advertising. Lewis would certainly be heading the advertising and marketing division and also in any kind of case her substitute would be needed for the current function that she is carrying out. The drawback of this alternative is that external hiring may produce animosity from internal workers that might be eying the position of EVP after Lewis takes control of Krasnow's setting.

Separating Adverting as well as Manufacturing: Offered the competitive pressures and also high quality job needed from the marketing firm, it is advised that Lewis needs to allow the manufacturing device to be a separate feature from the advertising unit. Given that most advertising and marketing agencies had these two features as different units, it makes even more feeling to adhere to the standard.

Integration of Marketing with Operations: Since Lewis is already taking care of the advertising and also procedures divisions all at once; it makes sense to incorporate the 2 features considering that she has been efficiently taking care of both ends. The fact that Lewis has to adjust her management design for the advertising and marketing department suggests that these 2 divisions would certainly be culturally varied.


An assessment of the 3 alternatives indicates that assimilation of marketing and procedures would not be a viable action as a result of the vast differences in between both divisions although that currently Lewis is taking care of both. While splitting up of the manufacturing feature may have been a desirable action for the advertising and marketing department, the truth that it would indicate positioning a 3rd function under Lewis's wing implies this need to be avoided also. The integration of the marketing division is the very best alternative in regards to getting the optimal arise from the division. An action prepare for this alternative is talked about listed below.

Activity Strategy.
Lewis will certainly take over the function of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be merged.

Judith Shapiro will certainly be employed to take Lewis's place as SVP of marketing and advertising.

Production feature will stay component of advertising and marketing under marketing feature.

Lewis will certainly divide herself from operations.

A democratic management style with employee empowerment will certainly be made use of in advertising department.

Open up door plan and also focus on cross departmental interaction will be targeted at eliminating dissonance.

Contingency strategy.

If the assimilation does not exercise as prepared, a backup plan would certainly follow which would divide the manufacturing function from the advertising function to lower the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the advertising and marketing division without an SVP. In that case the production function will absolutely be divided by placing it under an SVP manufacturing.