Osg Corporation Risk Hedging Against Transaction Exposures Case Study Analysis


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Background and Facts

Osg Corporation Risk Hedging Against Transaction Exposures a workplace products merchant for tiny and medium sized companies has lately been involved in preparing for a merging with its competitor Home Deport, which has actually influenced efficiency levels in departmentswith the elderly manager associated with legal complications put forth by the federal Trade Payment. With the Marketing Head putting forward the news of his separation from the company in one year, Jeannie Lewis, the current head of procedures has been asked to take the duty in the near future. With challenges in the form of a possible social change and also reduced staff member spirits, the company is in need of a total reengineering initiative at the marketing division.

Issue Statement
Porter's 5 Forces Analysis
The potential social change at the advertising department of Osg Corporation Risk Hedging Against Transaction Exposures is raising unpredictability in the working environment resulting in numerous difficulties for the Jeannie Lewis that would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in affecting critical decisions because Stapes Inc. had to abandon its plans of combining with Workplace Deport after the Federal Trade Compensation's intervention at the same time. Offered the truth that the store has an international existence with branches in UK, UNITED STATES, Canada as well as Germany, political factors in each of these countries may have the ability to affect performance or strategic objectives. Federal Profession Payment's antitrust match against the merging occupied useful time of the organization's elderly administration recommending that 'political' factors can have significant effects for a global service.

Economic Factors: Economic factors such as the emergence of local business in the international situation suggest that Osg Corporation Risk Hedging Against Transaction Exposures is flourishing in an atmosphere where there is prospective development of companies. Fact that store clients are mostly looking for workplace products for residence offices recommends that the market has a rising pattern of entrepreneurs as well as residence based services.

Social factors: Social patterns in the economy reveal that consumers are trying to find benefit in addition to appealing rates. Marketing research demonstrates how the customer for Osg Corporation Risk Hedging Against Transaction Exposures lacks awareness regarding locating services which can supply a mix of comfort and also low costs.

Technological factors: Innovation plays a crucial duty in Osg Corporation Risk Hedging Against Transaction Exposures's business approach specifically as the company is piloting Innovation facilities which would supply technology sales and also assistance in the type of memory upgrades, peripheral installations. (Summary of PEST in appendix 2).

OB Issues and Symptoms.

Numerous underlying Business Behavior issues can be seen in Osg Corporation Risk Hedging Against Transaction Exposures's case as highlighted in this section.

Worries concerning cultural change: There is worry concerning a social change that would occur once Todd Krasnow leaves from his position as the Exec Vice Head Of State of Advertising And Marketing with most of the staff members already showing unhappiness over this possible action. This anticipated modification has developed tension in the workplace which has been paired with the past tension of preparing the company for a potential merger with Residence Deport.
Pest Analysis
Difficult Job Atmosphere for Newcomers: There is shortage of personnel that can match the demanding environment of a hectic organization. Not just does this result in trouble in locating the best individuals, it places anxiety on brand-new hires as can not endure the pace and pressure that the company anticipates them to birth.

Double Coverage Lines: Novices discover this organizational society cumbersome as well as tough to cope with specifically as dotted line partnerships are implied to be weak generally and unbiased setup and efficiency evaluation is still done by the strong line manager. This indicates that beginners might lose quality about their particular roles and also purposes especially as dotted line coverage does not maintain them in straight communication with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles despite the fact that it had actually been speculated that the latter would certainly take Krasnow's position came as a strike to her morale. Lewis might have been capable and suitable for the job yet the fact that Kransnow's departure would make Coles a straight record to Lewis might have been the factor for Coles' resignation from solutions.

Fear & Task Instability: Anxiety and instability can be determined as 2 significant issues that Lewis would be managing specifically as the merger has actually currently be cancelled as well as 2 senior executives of the advertising department would be leaving. The whole duty of the department would be dropping on Lewis's shoulders who would not just be in charge of brining concerning a cultural change however would also have to show herself in her brand-new function.

Inappropriate Management Style of Leader: Lewis's monitoring style as well as its incompatibility with the advertising and marketing department's role can additionally be seen as an OB challenge particularly as she has actually been utilized to dealing with concerns in the operations department where employees are educated to concentrate on procedures and also get them. The advertising department on the various other hand can be seen as a team of people who are used to being supported by Krasnow who focused a lot more on result than procedures.

Interdepartmental Disputes: Interdepartmental disputes between 3 departments, marketing, merchandizing and operations respectively over the allowance of the advertising mix can be determined as another OB issue. The marketing department does not share the very same vision as the other two departments concerning the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing and procedures divisions do not concur over the advertising mix appropriation among one another either.

Fragmentation in Marketing Department: Fragmentation in between the marketing and advertising divisions can be recognized as another OB issue which can need additional attention. The fact that the advertising and marketing sections in the advertising department are detached is stopping both divisions from acquiring from each various other's experience and also experience. Integration of advertising with merchandising as well as operations would come to be more difficult if the marketing division itself is broken down which can be an additional possible OB concern.

Osg Corporation Risk Hedging Against Transaction Exposures Analysis

Different theories have been made use of to clarify the conditions to obtain further clarity about the circumstance available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, most supervisors believe that subordinates are passive and also lazy, have little aspiration and stand up to modification. The hard variation of this concept stressed browbeating, limited controls, threats as well as penalties. With time it produces low performance, subtle sabotage as well as competition (Bargain, 2003). Although the scenario at Osg Corporation Risk Hedging Against Transaction Exposures is not completely following Concept X, it can be seen that new hires are discovering this atmosphere rather stressful which might ultimately result in a higher inclination of the management in the direction of Concept X. As per McGregor's advocated sight, which he called Theory Y, the important job of the monitoring is to set up business conditions to make sure that people can accomplish their very own goals best by routing their initiatives towards organizational rewards. If individuals find no complete satisfaction in their work, the administration would certainly have little choice yet to rely upon concept X and outside control (Offer, 2003). Also while examining Lewis's management design, concept X might have been suitable in the operations division to some extent but the Advertising division would certainly require dependence on Theory Y so as to get the creativity and also originality from the groups.

Tuckman's Team effort Concept: As far as Lewis's problem concerning bringing harmony between the marketing as well as marketing division is concerned, this would at first lead to contrast as discussed by Bruce Tuckman in his 'Team effort Concept'. By integrating the advertising as well as marketing division's work, there might be the same first separate which might lead to the 2nd phase of 'storming' where the teams challenge one an additional.

When people are offered with modification, they go into phase one and so there might be emotions like sadness, uncertainty, aggravation, anger, anxiety, rejection as well as disorientation.The circumstance at the advertising department of Osg Corporation Risk Hedging Against Transaction Exposures is comparable so Lewis can get comfy with the suggestion that it is not amazing habits. It is during this phase that Lewis will certainly have to give advice to the department so that they can find a sense of instructions. It can be seen exactly how Krasnow has actually already made this transition much easier by making Lewis obtain involved in the department a year prior to his actual separation.
Vrio Analysis
Maslow's Requirement pecking order: The OB concern related to insecurity at the office has been set off to start with by the modification in management and secondly by the reality that the merging will no more be launched. Abraham Maslow in his Concept of 'Requirements Power structure' (appendix 5) has reviews the importance of 'safety needs as being a lower level demand of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the demand to really feel safe as well as safe' is at the 2nd level of needs. Prior to a staff member can be made to develop emotionally, he requires to have his 'Physiological 'and 'Safety' requires satisfied. This suggests that unless the employees are made to feel protected concerning their existing employment condition in Osg Corporation Risk Hedging Against Transaction Exposures they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Osg Corporation Risk Hedging Against Transaction Exposures Case Study

Effects of Analysis.

The OB analysis has actually checked out numerous concepts to understand how to cope with the present circumstance at hand. The adhering to three options have actually been suggested to help Lewis manage the organizational challenges in the marketing division. Each of these choices has been proposed for alleviating the transition needed to bring the advertising and marketing division according to the needs of the marketplace and also for making the cultural adjustment that would comply with once the current leader leaves.

Combination of advertising and marketing features. Separating Adverting and also Production functions. Assimilation of Marketing with Operations.

Analysis of Alternatives.

Combination of Advertising And Marketing & Marketing Functions: The internal marketing agency of Osg Corporation Risk Hedging Against Transaction Exposures is currently toughness for the organization in regards to conserving up on expenses connected to advertising as well as promotion. Considering that no brand-new recruitment has been done after Bridget Cole's departure with the reporting line being directly assigned to Krasnow for the marketing function, this is a favorable opportunity for incorporating the advertising and marketing functions. Judith Shapiro who has earlier been talked to by Lewis during the earlier merger days has expertise in business-to-business advertising together with company and retail marketing experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to take care of both advertising and marketing functions.

The advantage of this approach is that it will certainly incorporate both functions while reducing the requirement for hiring an added resource for marketing. Lewis would be heading the advertising department and also in any case her substitute would certainly be required for the present duty that she is executing. The disadvantage of this choice is that exterior hiring might cause resentment from inner workers who might be considering the position of EVP after Lewis takes over Krasnow's position.

Separating Adverting and also Manufacturing: Provided the competitive stress as well as premium quality job needed from the advertising agency, it is recommended that Lewis ought to permit the production system to be a separate function from the advertising and marketing unit. Given that most advertising agencies had these two features as different devices, it makes more feeling to follow the standard. In addition to this, both features may be able to focus on their core turns on more effectively. However, the negative aspect of this approach would be that extra costs would certainly have to be borne for establishing different production functions. A production head may have to be employed which could raise expenses for the company.

Integration of Advertising And Marketing with Operations: Because Lewis is already taking care of the advertising and also procedures departments all at once; it makes sense to incorporate the two functions since she has actually been effectively taking treatment of both ends. The truth that Lewis has to adjust her administration style for the advertising division recommends that these two divisions would be culturally varied.


An assessment of the 3 options indicates that assimilation of advertising and also procedures would not be a possible action as a result of the large distinctions in between both divisions despite the fact that currently Lewis is handling both. While splitting up of the production function might have been a beneficial step for the marketing department, the truth that it would suggest positioning a third feature under Lewis's wing suggests this must be avoided too. The integration of the advertising division is the most effective choice in regards to getting the ideal arise from the division. An activity prepare for this option is gone over below.

Action Strategy.
Lewis will take over the role of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be merged.

Judith Shapiro will be worked with to take Lewis's area as SVP of marketing and advertising.

Production function will certainly continue to be component of marketing under advertising and marketing function.

Lewis will divide herself from operations.

An autonomous leadership style with staff member empowerment will be utilized in marketing department.

Open up door policy and also focus on cross department communication will certainly be targeted at removing disharmony.

Contingency strategy.

If the combination does not work out as planned, a backup strategy would follow which would certainly divide the production feature from the advertising function to lower the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will be heading the marketing department without an SVP. Because case the manufacturing function will most definitely be separated by placing it under an SVP production.