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Pacific Grove Spice Company Case VRIO Analysis


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Pacific Grove Spice Company Case Study Analysis

Several areas can be identified where FG has an one-upmanship over its competitors. These areas would certainly be examined making use of the Pacific Grove Spice Company VIRO framework where the 'value', 'inimitability', 'rarity' as well as organization' of FG would certainly be examined in terms of its payment in the direction of its one-upmanship. The framework has been displayed in appendix 3.

It can be seen that FG is offering a value-added product, which is not simply a method of obtaining high margins for business, but is useful for the customer too. Smoked fish and shellfish products are considered as value-added products and so FG is definitely using value to the marketplace as well as to the entrepreneur in the form of high saving possibility from fish products. FG's capacity to produce initial Oriental passionate smoked fish and shellfish products can be considered an unmatched skill.

Business has placed barriers to access for new entrants by encouraging clients to be requiring in regards to requesting their preferences. Not just has this made the solution rare, it has increased the price of access for specific niche gamers given that FG's diversification as well as versatility can not be matched by new entrants in the short run. This highlights another point of inimitability.

The fact that the business is not product-orientated but is a market-orientated organisation which is versatile enough in its ability to adapt to dynamic market circumstances suggests that its method of arranging services is certainly its one-upmanship. The company is organized so that it has less dependence on importers and trading business which adds to its affordable side as a company in a market where smoked fish items have to be imported from other nations.

Along with these factors, FG's long-term connections with its customer that has resulted in brand name loyalty from their side as well as the previous's constant support of quality control to preserve this brandloyalty is an added variable providing it an one-upmanship.

As per the Pacific Grove Spice Company VIRO structure, if a firm's resources are valuable however can be imitated easily, it may have a momentary competitive advantage. In FG's case, it can be seen how a sustained affordable advantage is feasible through the company's flexibility, market-orientated technique, sustained long-termrelationships and ingenious abilities of the entrepreneur.