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    I was born during the 1970s when the aviation industry was experiencing a new upsurge. At the time, the airline industry had never seen anything like this before. The market was becoming crowded with more airlines with similar plans to expand the passenger and cargo space in the air transportation. With the increased number of competitors and stiff competition, the aviation industry required more aggressive, cost-efficient, and efficient strategies to keep up with the competition. That is why Boeing decided to introduce its new business jet model the

    VRIO Analysis

    One of the most critical decisions an airline has to make is which type of aircraft will satisfy its passengers and cargo needs, as well as operate effectively and efficiently. A few decades ago, Boeing was involved in designing and manufacturing only two types of aircraft – the McDonnell Douglas DC-9 and the Boeing 707. The Boeing 707 was a commercial passenger airliner that had taken Boeing to the forefront of the civil aviation industry, but it was outdated by the 1970s. The