Parex Banka Issuing A 200 Million Bond Case Study Solution


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Parex Banka Issuing A 200 Million Bond Case Study Analysis

Background and Facts

Parex Banka Issuing A 200 Million Bond an office products seller for little as well as average sized organisations has actually just recently been involved in planning for a merger with its rival House Deport, which has actually affected effectiveness levels in departmentswith the senior supervisor involved in lawful problems presented by the government Trade Commission. With the Advertising Head advancing the news of his separation from the company in one year, Jeannie Lewis, the present head of procedures has been asked to take the function in the near future. With challenges in the form of a prospective cultural modification and also low staff member spirits, the company is in need of a complete reengineering initiative at the marketing division.

Trouble Statement
Porter's 5 Forces Analysis
The possible social modification at the advertising and marketing department of Parex Banka Issuing A 200 Million Bond is enhancing unpredictability in the workplace resulting in numerous difficulties for the Jeannie Lewis that would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in affecting tactical choices considering that Stapes Inc. needed to abandon its plans of combining with Workplace Deport after the Federal Trade Compensation's treatment at the same time. Offered the truth that the shop has a global presence with branches in UK, USA, Canada as well as Germany, political consider each of these countries might be able to affect efficiency or critical goals. Federal Profession Payment's antitrust suit against the merging occupied valuable time of the company's senior management suggesting that 'political' factors can have major ramifications for an international company.

Economic Factors: Financial factors such as the appearance of local business in the worldwide situation recommend that Parex Banka Issuing A 200 Million Bond is growing in an environment where there is potential growth of businesses. Reality that store consumers are mostly looking for office materials for house workplaces recommends that the market has a rising fad of business owners and also house based companies.

Social factors: Social trends in the economic situation show that customers are looking for benefit as well as attractive rates. Market research demonstrates how the client for Parex Banka Issuing A 200 Million Bond does not have understanding regarding locating services which can supply a combination of comfort as well as inexpensive.

Technological factors: Technology plays a crucial role in Parex Banka Issuing A 200 Million Bond's business method particularly as the organization is piloting Technology centers which would provide technology sales as well as assistance in the kind of memory upgrades, outer setups. (Summary of INSECT in appendix 2).

OB Issues and also Effects.

Several underlying Business Actions concerns can be seen in Parex Banka Issuing A 200 Million Bond's case as highlighted in this area.

Worries regarding social modification: There is apprehension regarding a social change that would take place once Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising with a lot of the employee already revealing unhappiness over this possible relocation. This predicted change has created tension in the office which has been paired with the past anxiety of preparing the company for a prospective merger with Residence Deport.
Pest Analysis
Demanding Task Atmosphere for Newcomers: There is shortage of workers that can match the stressful atmosphere of a fast-paced company. Not just does this result in difficulty in discovering the appropriate people, it places anxiety on brand-new hires as can not withstand the speed and also pressure that the company expects them to birth.

Dual Coverage Lines: Beginners locate this business culture difficult and also hard to manage particularly as dotted line connections are implied to be weak generally as well as unbiased setup as well as performance analysis is still done by the strong line manager. This indicates that novices could shed clarity about their particular functions and goals specifically as dotted line coverage does not maintain them in direct interaction with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles despite the fact that it had actually been guessed that the latter would take Krasnow's placement came as a strike to her spirits. Lewis might have been qualified and proper for the task yet the reality that Kransnow's departure would certainly make Coles a straight report to Lewis might have been the factor for Coles' resignation from services.

Worry & Task Insecurity: Worry and also instability can be determined as two major concerns that Lewis would be handling specifically as the merger has currently be terminated and 2 senior execs of the advertising department would be leaving. The whole obligation of the department would certainly be dropping on Lewis's shoulders that would not just be in charge of brining regarding a social change but would certainly also need to verify herself in her new function.

Inappropriate Administration Style of Leader: Lewis's administration design and its conflict with the advertising department's role can likewise be seen as an OB challenge specifically as she has actually been made use of to managing problems in the operations department where workers are shown to focus on processes and also get them. The advertising and marketing department on the other hand can be seen as a team of people that are made use of to being nurtured by Krasnow that concentrated extra on result than processes.

Interdepartmental Disputes: Interdepartmental arguments in between 3 divisions, advertising, merchandizing and operations respectively over the allocation of the advertising and marketing mix can be identified as an additional OB worry. Although the advertising and marketing division does not share the exact same vision as the various other two divisions relating to the aloocation of the advertising and marketing mix twoards promos and also advertsing, the merchandizing and also operations departments do not agree over the marketing mix allotment among one another either.

Fragmentation in Marketing Department: Disintegration between the marketing and advertising departments can be identified as one more OB problem which can require more focus. The fact that the advertising and marketing sections in the advertising division are separated is avoiding both departments from getting from each other's experience as well as competence. Assimilation of advertising and marketing with merchandising and also procedures would come to be more difficult if the marketing department itself is degenerated which can be an additional possible OB concern.

Parex Banka Issuing A 200 Million Bond Analysis

Numerous concepts have actually been utilized to describe the situations to obtain more clarity about the situation available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of supervisors think that staffs are passive and careless, have little passion and also withstand modification. The difficult version of this concept emphasized browbeating, tight controls, dangers as well as penalties. With time it generates low productivity, subtle sabotage as well as competition (Offer, 2003). Although the scenario at Parex Banka Issuing A 200 Million Bond is not entirely complying with Concept X, it can be seen that brand-new hires are locating this atmosphere rather difficult which might at some point lead to a better disposition of the administration in the direction of Concept X. Based on McGregor's advocated view, which he called Concept Y, the necessary job of the administration is to arrange organizational problems so that individuals can attain their own objectives best by directing their initiatives in the direction of business benefits. If people locate no satisfaction in their work, the monitoring would have little option yet to depend on theory X and outside control (Deal, 2003). Even while assessing Lewis's management design, concept X might have been suitable in the operations division somewhat however the Advertising division would certainly require reliance on Concept Y to get the creative thinking and also creativity from the teams.

Tuckman's Team effort Concept: As far as Lewis's worry regarding bringing harmony in between the advertising as well as advertising and marketing department is concerned, this would at first lead to contrast as reviewed by Bruce Tuckman in his 'Team effort Theory'. By integrating the advertising as well as advertising department's work, there may be the exact same initial separate which can lead to the second stage of 'storming' where the teams test one another.

When individuals are offered with adjustment, they go into phase one and also so there might be feelings like despair, uncertainty, irritation, temper, anxiety, rejection as well as disorientation.The scenario at the advertising and marketing division of Parex Banka Issuing A 200 Million Bond is comparable so Lewis can obtain comfy with the idea that it is not remarkable behavior. It is during this stage that Lewis will certainly have to provide advice to the department so that they can discover a sense of instructions. It can be seen how Krasnow has actually currently made this transition less complicated by making Lewis get involved in the department a year prior to his real departure.
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Pecking order' (appendix 5) has goes over the relevance of 'safety and security needs as being a reduced level demand of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to feel secure and out of threat' is at the 2nd level of demands. Before a worker can be made to establish psychologically, he requires to have his 'Physiological 'and 'Safety' requires fulfilled.

SWOT Analysis for Parex Banka Issuing A 200 Million Bond Case Study

Implication of Analysis.

The OB analysis has actually checked out numerous concepts to comprehend how to manage the existing circumstance at hand. The complying with 3 choices have actually been proposed to assist Lewis take care of the business difficulties in the marketing department. Each of these alternatives has actually been suggested for easing the shift needed to bring the advertising division according to the requirements of the market and for making the cultural adjustment that would certainly follow once the current leader leaves.

Combination of advertising and marketing features. Dividing Adverting and also Manufacturing features. Combination of Advertising And Marketing with Procedures.

Analysis of Alternatives.

Combination of Advertising & Marketing Functions: The in-house advertising and marketing agency of Parex Banka Issuing A 200 Million Bond is currently toughness for the company in regards to conserving up on expenses connected to advertising and marketing as well as promo. Given that no brand-new employment has actually been done after Bridget Cole's departure with the reporting line being straight appointed to Krasnow for the advertising function, this is a beneficial possibility for integrating the advertising and marketing features. Judith Shapiro that has earlier been interviewed by Lewis during the earlier merger days has experience in business-to-business marketing together with agency and also retail advertising and marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to deal with both advertising and marketing functions.

The advantage of this strategy is that it will certainly incorporate both features while minimizing the need for hiring an added source for marketing. Along with this, Lewis would certainly be heading the advertising and marketing division and in any case her substitute would certainly be needed for the current function that she is performing. The drawback of this alternative is that exterior hiring may bring about bitterness from inner personnel who may be eying the position of EVP after Lewis takes over Krasnow's position.

Separating Adverting and also Manufacturing: Offered the competitive stress and high quality work needed from the advertising and marketing firm, it is recommended that Lewis must allow the production system to be a separate feature from the advertising and marketing device. Because most advertising and marketing companies had these 2 features as different units, it makes even more sense to comply with the standard.

Integration of Advertising And Marketing with Workflows: Considering that Lewis is currently taking treatment of the marketing as well as operations divisions at the same time; it makes feeling to incorporate the two features given that she has actually been effectively taking care of both ends. The fact that Lewis has to adjust her monitoring design for the marketing division recommends that these two departments would certainly be culturally varied.


An assessment of the 3 options suggests that integration of advertising as well as operations would not be a practical step as a result of the huge differences between both divisions despite the fact that currently Lewis is taking care of both. While separation of the manufacturing function might have been a beneficial action for the advertising department, the truth that it would suggest placing a third function under Lewis's wing means this must be prevented. The integration of the marketing division is the best alternative in regards to getting the ideal results from the department. An activity prepare for this option is gone over below.

Action Plan.
Lewis will take over the duty of EVP Marketing after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will certainly be worked with to take Lewis's place as SVP of advertising and marketing.

Production function will certainly stay component of marketing under advertising feature.

Lewis will separate herself from operations.

A democratic leadership style with employee empowerment will certainly be used in advertising and marketing division.

Open door plan and also emphasis on cross department interaction will be targeted at eliminating dissonance.

Contingency plan.

If the assimilation does not exercise as planned, a contingency strategy would certainly adhere to which would certainly divide the production feature from the marketing function to lower the load on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will be heading the marketing division without an SVP. Because case the production function will absolutely be separated by positioning it under an SVP production.