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Phon Tech Corporation Case Porter’s Five Forces Analysis

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Phon Tech Corporation Case Study Solution

Bargaining Power of Supplier:

The distributor in the Taiwanese Phon Tech Corporation sector has a low negotiating power despite the fact that the industry has dominance of 3 players including Powerchip, Nanya as well as ProMOS. Phon Tech Corporation producers are plain initial equipment producers in calculated alliances with foreign players in exchange for modern technology. The second factor for a reduced bargaining power is the reality that there is excess supply of Phon Tech Corporation units as a result of the huge range manufacturing of these dominant market players which has actually lowered the rate per unit and also enhanced the negotiating power of the buyer.

Threat of Substitutes & Degree of Rivalry:

The danger of substitutes out there is high provided the truth that Taiwanese makers compete with market show worldwide gamers like Intel, Motorola, IBM, Hitachi, NEC, Toshiba, Samsung and also Fujitsu. This indicates that the marketplace has a high level of rivalry where manufacturers that have layout and advancement capabilities along with manufacturing proficiency may be able to have a greater negotiating power over the marketplace.

Bargaining Power of Buyer:

The market is dominated by gamers like Micron, Elpida, Samsung as well as Hynix which additionally reduce the purchasing power of Taiwanese OEMs. The reality that these tactical gamers do not permit the Taiwanese OEMs to have access to modern technology suggests that they have a higher negotiating power somewhat.

Threat of Entry:

Risks of entry in the Phon Tech Corporation production sector are low owing to the truth that structure wafer fabs and also acquiring tools is extremely expensive.For just 30,000 devices a month the funding needs can vary from $ 500 million to $2.5 billion relying on the dimension of the devices. The production required to be in the latest technology and also there for brand-new players would not be able to contend with dominant Phon Tech Corporation OEMs (initial tools suppliers) in Taiwan which were able to enjoy economic situations of scale. The present market had a demand-supply imbalance and so surplus was already making it challenging to permit new gamers to appreciate high margins.

Firm Strategy:

The region's production companies have actually relied on a method of automation in order to reduce expenses through economic climates of scale. Because Phon Tech Corporation production makes use of basic processes and also basic and specialty Phon Tech Corporation are the only two categories of Phon Tech Corporation being made, the procedures can easily take advantage of mass production. The industry has dominant suppliers that have actually created partnerships for technology from Oriental and also Japanese firms. While this has led to accessibility of innovation and also range, there has been disequilibrium in the Phon Tech Corporation sector.

Threats & Opportunities in the External Atmosphere

According to the internal as well as external audits, opportunities such as strategicalliances with technology partners or development with merging/ procurement can be discovered by TMC. A step in the direction of mobile memory is likewise a possibility for TMC specifically as this is a niche market. Dangers can be seen in the type of over dependancy on foreign players for modern technology and also competitors from the US and Japanese Phon Tech Corporation makers.

Porter’s Five Forces Analysis