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Piedmont University Case VRIO Analysis

CASE SOLUTION


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Piedmont University Case Study Solution

A number of areas can be recognized where FG has an one-upmanship over its competitors. These areas would certainly be examined making use of the Piedmont University VIRO framework where the 'value', 'inimitability', 'rarity' and company' of FG would certainly be evaluated in terms of its payment towards its one-upmanship. The structure has actually been displayed in appendix 3.

It can be seen that FG is providing a value-added product, which is not just a means of acquiring high margins for business, however is important for the client also. Smoked fish and shellfish products are looked upon as value-added products and so FG is definitely offering value to the market as well as to the entrepreneur in the type of high saving capacity from fish products. Furthermore, FG's capacity to produce original Asian passionate smoked seafood products can be thought about an unique skill.

The business has put obstacles to access for new entrants by encouraging consumers to be requiring in terms of requesting for their preferences. Not just has this made the solution rare, it has raised the expense of access for particular niche players given that FG's diversity as well as flexibility can not be matched by new entrants in the short run. This highlights another point of inimitability.

The reality that the business is not product-orientated yet is a market-orientated business which is versatile sufficient in its capacity to adapt to dynamic market scenarios recommends that its method of arranging solutions is certainly its competitive edge. The company is arranged so that it has less dependence on importers and trading firms which includes to its affordable side as an organization in a market where smoked fish products have actually to be imported from various other countries.

Along with these factors, FG's long-term connections with its customer that has actually resulted in brand loyalty from their side and the former's continuous support of quality assurance to preserve this brandloyalty is an additional variable giving it a competitive edge.

As per the Piedmont University VIRO structure, if a company's resources are useful but can be copied conveniently, it might have a temporary affordable benefit. However, a sustained affordable advantage would certainly result from sources which are beneficial, unusual as well as expensive to mimic while at the exact same time the company has the ability to organize these for an optimal benefit (Rothaermel, 2013). In FG's case, it can be seen how a sustained affordable advantage is feasible through the firm's versatility, market-orientated method, suffered long-termrelationships and cutting-edge skills of the business owner. These factors have currently been reviewed in the Piedmont University SWOT analysis as interior toughness.