Several areas can be identified where FG has a competitive edge over its competitors. These locations would certainly be analyzed using the Polar Sports Inc VIRO structure where the 'value', 'inimitability', 'rarity' and company' of FG would be evaluated in regards to its contribution in the direction of its competitive edge. The structure has been displayed in appendix 3.
It can be seen that FG is providing a value-added product, which is not just a method of obtaining high margins for the business, but is important for the customer as well. Smoked seafood products are considered as value-added things therefore FG is definitely offering value to the market as well as to the business owner in the type of high conserving potential from fish items. FG's capability to produce initial Eastern inspired smoked seafood products can be thought about a supreme skill.
The business has put barriers to entrance for brand-new participants by motivating customers to be demanding in regards to requesting their choices. Not just has this made the solution uncommon, it has actually increased the cost of access for specific niche players given that FG's diversity and adaptability can not be matched by brand-new entrants in the short run. This highlights one more factor of inimitability.
The fact that the business is not product-orientated yet is a market-orientated company which is adaptable sufficient in its capability to adjust to vibrant market situations suggests that its means of organizing services is certainly its one-upmanship. The service is organized so that it has less dependence on importers and trading firms which adds to its competitive edge as an organization in a market where smoked fish products have to be imported from other nations.
In addition to these factors, FG's long-term partnerships with its customer that has resulted in brand commitment from their side as well as the former's constant support of quality assurance to keep this brandloyalty is an extra variable offering it a competitive edge.
As per the Polar Sports Inc VIRO framework, if a firm's resources are useful but can be imitated quickly, it might have a short-lived competitive benefit. In FG's case, it can be seen exactly how a sustained affordable advantage is feasible via the company's adaptability, market-orientated technique, suffered long-termrelationships and ingenious skills of the business owner.
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