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Prairie Ventures Limited Case VRIO Analysis

CASE STUDY


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Prairie Ventures Limited Case Study Analysis

Several areas can be identified where FG has a competitive edge over its rivals. These locations would certainly be analyzed making use of the Prairie Ventures Limited VIRO framework where the 'value', 'inimitability', 'rarity' as well as organization' of FG would be examined in regards to its payment in the direction of its competitive edge. The structure has been presented in appendix 3.

It can be seen that FG is providing a value-added item, which is not simply a method of getting high margins for the business, however is valuable for the customer also. Smoked seafood products are looked upon as value-added things therefore FG is certainly supplying value to the marketplace and also to the business owner in the form of high conserving potential from fish items. FG's capability to produce original Oriental passionate smoked seafood products can be taken into consideration an unique ability.

The business has actually placed obstacles to entry for brand-new participants by encouraging customers to be requiring in regards to asking for their choices. Not just has this made the service unusual, it has actually raised the expense of entrance for niche gamers considering that FG's diversification as well as versatility can not be matched by new participants in the short run. This highlights an additional point of inimitability.

The reality that the business is not product-orientated but is a market-orientated organisation which is adaptable enough in its capability to get used to vibrant market situations suggests that its way of arranging services is definitely its competitive edge. Along with this, the business is arranged to ensure that it has much less reliance on importers and also trading firms which adds to its one-upmanship as a company in a market where smoked fish products need to be imported from various other countries.

In addition to these factors, FG's long term connections with its client that has actually resulted in brand name loyalty from their side and also the previous's consistent reinforcement of quality control to keep this brandloyalty is an additional variable providing it a competitive edge.

As per the Prairie Ventures Limited VIRO structure, if a company's sources are important but can be imitated quickly, it might have a temporary competitive advantage. In FG's case, it can be seen just how a continual affordable benefit is feasible through the company's versatility, market-orientated strategy, suffered long-termrelationships and also innovative skills of the entrepreneur.