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Prime Micro Inc Case Porter’s Five Forces Analysis

CASE ANALYSIS

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Prime Micro Inc Case Study Solution

Bargaining Power of Supplier:

The provider in the Taiwanese Prime Micro Inc sector has a reduced bargaining power despite the fact that the industry has supremacy of 3 players including Powerchip, Nanya and also ProMOS. Prime Micro Inc makers are mere original equipment makers in critical partnerships with international players for modern technology. The 2nd factor for a low bargaining power is the fact that there is excess supply of Prime Micro Inc units as a result of the big scale production of these leading market gamers which has reduced the price per unit as well as boosted the negotiating power of the buyer.

Threat of Substitutes & Degree of Rivalry:

The danger of alternatives out there is high given the reality that Taiwanese producers compete with market show to global gamers like Intel, Motorola, IBM, Hitachi, NEC, Toshiba, Samsung and Fujitsu. This suggests that the marketplace has a high degree of competition where manufacturers that have design and also development capabilities together with making knowledge may have the ability to have a greater bargaining power over the market.

Bargaining Power of Buyer:

The market is dominated by gamers like Micron, Elpida, Samsung and Hynix which additionally decrease the buying powers of Taiwanese OEMs. The truth that these strategic gamers do not allow the Taiwanese OEMs to have access to modern technology indicates that they have a higher bargaining power fairly.

Threat of Entry:

Threats of access in the Prime Micro Inc manufacturing market are reduced because of the truth that building wafer fabs and purchasing devices is extremely expensive.For simply 30,000 units a month the capital requirements can range from $ 500 million to $2.5 billion depending on the size of the units. The manufacturing required to be in the most current innovation as well as there for new players would not be able to complete with leading Prime Micro Inc OEMs (initial devices suppliers) in Taiwan which were able to appreciate economies of scale. Along with this the existing market had a demand-supply imbalance therefore oversupply was already making it tough to enable brand-new gamers to delight in high margins.

Firm Strategy:

The region's production firms have actually counted on an approach of mass production in order to decrease prices through economic climates of scale. Because Prime Micro Inc production uses basic processes and also conventional and specialty Prime Micro Inc are the only 2 classifications of Prime Micro Inc being manufactured, the procedures can quickly use mass production. The industry has dominant makers that have actually developed partnerships in exchange for modern technology from Korean as well as Japanese companies. While this has brought about accessibility of modern technology and range, there has been disequilibrium in the Prime Micro Inc market.

Threats & Opportunities in the External Atmosphere

According to the interior and external audits, opportunities such as strategicalliances with technology companions or development through merging/ acquisition can be checked out by TMC. In addition to this, an action in the direction of mobile memory is likewise a possibility for TMC especially as this is a particular niche market. Hazards can be seen in the kind of over dependence on international players for innovation and also competitors from the United States as well as Japanese Prime Micro Inc makers.

Porter’s Five Forces Analysis