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Prime Micro Inc Case VRIO Analysis

CASE STUDY


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Prime Micro Inc Case Study Solution

Numerous areas can be determined where FG has an one-upmanship over its competitors. These areas would be examined utilizing the Prime Micro Inc VIRO structure where the 'worth', 'inimitability', 'rarity' and organization' of FG would certainly be assessed in terms of its contribution in the direction of its one-upmanship. The framework has actually been shown in appendix 3.

It can be seen that FG is using a value-added item, which is not just a way of obtaining high margins for business, however is useful for the client too. Smoked seafood products are looked upon as value-added things therefore FG is absolutely supplying worth to the marketplace and to the entrepreneur in the form of high saving potential from fish products. FG's ability to create initial Asian inspired smoked seafood items can be taken into consideration an unique skill.

The business has put obstacles to entry for brand-new entrants by urging consumers to be requiring in terms of requesting their choices. Not just has this made the service uncommon, it has enhanced the expense of entry for niche gamers because FG's diversity and versatility can not be matched by brand-new participants in the brief run. This highlights one more point of inimitability.

The truth that the business is not product-orientated but is a market-orientated service which is flexible enough in its capability to adapt to dynamic market circumstances recommends that its way of organizing services is definitely its competitive edge. The organisation is arranged so that it has less reliance on importers and trading firms which includes to its affordable side as an organization in a market where smoked fish products have actually to be imported from various other countries.

Along with these factors, FG's long-term relationships with its client that has actually led to brand name commitment from their side as well as the previous's continuous support of quality control to maintain this brandloyalty is an added element providing it a competitive edge.

As per the Prime Micro Inc VIRO structure, if a company's resources are important however can be imitated quickly, it may have a short-term affordable benefit. In FG's case, it can be seen how a continual affordable benefit is possible through the company's adaptability, market-orientated strategy, sustained long-termrelationships and also ingenious skills of the entrepreneur.