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Principal Protected Equity Linked Note Case VRIO Analysis

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Principal Protected Equity Linked Note Case Study Analysis

Several locations can be determined where FG has a competitive edge over its competitors. These locations would certainly be assessed using the Principal Protected Equity Linked Note VIRO framework where the 'value', 'inimitability', 'rarity' and organization' of FG would certainly be examined in regards to its contribution in the direction of its one-upmanship. The structure has been presented in appendix 3.

It can be seen that FG is supplying a value-added item, which is not simply a way of getting high margins for business, however is important for the client also. Smoked fish and shellfish items are considered as value-added items and so FG is definitely supplying worth to the market and to the entrepreneur in the form of high saving potential from fish items. FG's capability to create initial Eastern inspired smoked fish and shellfish products can be considered an unique ability.

Business has actually placed barriers to entry for new entrants by encouraging customers to be demanding in terms of requesting for their preferences. Not only has this made the service uncommon, it has raised the cost of access for particular niche gamers given that FG's diversification and adaptability can not be matched by new entrants in the brief run. This highlights one more point of inimitability.

The fact that business is not product-orientated however is a market-orientated company which is flexible enough in its ability to get used to dynamic market scenarios recommends that its way of organizing services is certainly its competitive edge. Along with this, business is arranged so that it has much less dependence on importers as well as trading companies which adds to its one-upmanship as an organization in a market where smoked fish products need to be imported from other countries.

Along with these factors, FG's long-term connections with its consumer that has resulted in brand commitment from their side and also the former's consistent support of quality control to maintain this brandloyalty is an extra aspect offering it a competitive edge.

As per the Principal Protected Equity Linked Note VIRO framework, if a company's resources are useful but can be mimicked quickly, it may have a short-term affordable advantage. In FG's case, it can be seen exactly how a sustained affordable advantage is possible through the firm's flexibility, market-orientated method, received long-termrelationships as well as ingenious abilities of the entrepreneur.