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Progreso Financiero Growing Sales Case VRIO Analysis

CASE SOLUTION


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Progreso Financiero Growing Sales Case Study Solution

Numerous locations can be identified where FG has an one-upmanship over its rivals. These areas would be examined using the Progreso Financiero Growing Sales VIRO structure where the 'worth', 'inimitability', 'rarity' and also organization' of FG would certainly be reviewed in regards to its contribution in the direction of its one-upmanship. The structure has actually been presented in appendix 3.

It can be seen that FG is supplying a value-added item, which is not just a means of acquiring high margins for the business, however is valuable for the customer as well. Smoked fish and shellfish items are considered as value-added things therefore FG is definitely supplying value to the marketplace and to the business owner in the kind of high conserving capacity from fish items. Likewise, FG's ability to produce initial Oriental passionate smoked seafood products can be considered an unique skill.

The business has placed barriers to entry for brand-new entrants by motivating consumers to be demanding in regards to requesting for their choices. Not only has this made the solution uncommon, it has enhanced the price of access for particular niche gamers since FG's diversity and also adaptability can not be matched by brand-new participants in the short run. This highlights an additional factor of inimitability.

The reality that the business is not product-orientated yet is a market-orientated company which is adaptable sufficient in its capability to adjust to vibrant market circumstances suggests that its means of arranging services is absolutely its one-upmanship. Along with this, the business is organized to make sure that it has less dependence on importers and trading business which contributes to its one-upmanship as a company in a market where smoked fish products need to be imported from other countries.

In addition to these factors, FG's long term relationships with its customer that has brought about brand loyalty from their side and also the previous's constant support of quality assurance to preserve this brandloyalty is an extra aspect giving it an one-upmanship.

As per the Progreso Financiero Growing Sales VIRO structure, if a firm's resources are valuable but can be copied quickly, it might have a temporary affordable benefit. In FG's case, it can be seen just how a continual affordable advantage is possible through the company's flexibility, market-orientated strategy, received long-termrelationships and innovative abilities of the business owner.