Several locations can be identified where FG has a competitive edge over its competitors. These locations would be assessed using the Protege Partners The Capacity Challenge VIRO structure where the 'value', 'inimitability', 'rarity' and also organization' of FG would be assessed in terms of its contribution towards its competitive edge. The framework has actually been displayed in appendix 3.
It can be seen that FG is supplying a value-added item, which is not just a way of acquiring high margins for the business, but is valuable for the consumer also. Smoked seafood items are looked upon as value-added products and so FG is absolutely providing value to the market and to the entrepreneur in the kind of high saving potential from fish items. Also, FG's capacity to produce initial Asian inspired smoked seafood products can be considered a supreme ability.
The business has placed barriers to access for brand-new participants by urging customers to be requiring in regards to asking for their preferences. Not just has this made the solution unusual, it has increased the expense of entry for niche gamers since FG's diversification as well as versatility can not be matched by brand-new participants in the short run. This highlights another point of inimitability.
The fact that the business is not product-orientated yet is a market-orientated organisation which is adaptable sufficient in its ability to adjust to dynamic market situations suggests that its means of organizing solutions is absolutely its one-upmanship. The business is organized so that it has less reliance on importers as well as trading firms which includes to its competitive edge as a company in a market where smoked fish items have actually to be imported from various other nations.
Along with these factors, FG's long-term partnerships with its consumer that has brought about brand commitment from their side and the former's constant reinforcement of quality control to keep this brandloyalty is an added aspect giving it an one-upmanship.
As per the Protege Partners The Capacity Challenge VIRO framework, if a firm's resources are beneficial but can be copied quickly, it may have a short-term competitive benefit. In FG's case, it can be seen exactly how a continual affordable benefit is feasible through the firm's flexibility, market-orientated strategy, suffered long-termrelationships as well as ingenious abilities of the entrepreneur.
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