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Ravens Sun Enterprise Ltd Case VRIO Analysis

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Ravens Sun Enterprise Ltd Case Study Help

A number of areas can be recognized where FG has a competitive edge over its rivals. These locations would be evaluated using the Ravens Sun Enterprise Ltd VIRO framework where the 'value', 'inimitability', 'rarity' as well as company' of FG would certainly be examined in regards to its contribution in the direction of its competitive edge. The framework has been presented in appendix 3.

It can be seen that FG is providing a value-added product, which is not just a method of getting high margins for the business, yet is valuable for the client also. Smoked fish and shellfish products are looked upon as value-added things therefore FG is absolutely providing value to the market as well as to the business owner in the kind of high conserving potential from fish products. Also, FG's ability to create original Eastern inspired smoked seafood products can be considered an unique skill.

The business has actually put obstacles to entry for new participants by motivating consumers to be demanding in terms of asking for their preferences. Not just has this made the service uncommon, it has actually enhanced the cost of entrance for particular niche gamers considering that FG's diversification as well as flexibility can not be matched by brand-new entrants in the short run. This highlights an additional factor of inimitability.

The fact that business is not product-orientated however is a market-orientated business which is flexible sufficient in its ability to get used to vibrant market circumstances recommends that its way of organizing services is absolutely its competitive edge. In addition to this, the business is arranged so that it has much less reliance on importers and also trading firms which includes in its competitive edge as a company in a market where smoked fish products have to be imported from other nations.

In addition to these factors, FG's long term relationships with its client that has actually led to brand name commitment from their side and the former's consistent support of quality assurance to maintain this brandloyalty is an added variable providing it a competitive edge.

Based on the Ravens Sun Enterprise Ltd VIRO framework, if a company's sources are valuable however can be mimicked conveniently, it might have a short-lived competitive benefit. A sustained competitive benefit would certainly result from sources which are important, uncommon and also expensive to copy while at the very same time the firm has the ability to arrange these for an optimal benefit (Rothaermel, 2013). In FG's case, it can be seen just how a sustained competitive benefit is possible through the company's flexibility, market-orientated technique, received long-termrelationships and cutting-edge skills of the business owner. These factors have actually already been talked about in the Ravens Sun Enterprise Ltd SWOT analysis as inner toughness.