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Ravens Sun Enterprise Ltd Case VRIO Analysis


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Ravens Sun Enterprise Ltd Case Study Solution

Several areas can be determined where FG has a competitive edge over its rivals. These areas would be analyzed using the Ravens Sun Enterprise Ltd VIRO structure where the 'worth', 'inimitability', 'rarity' as well as company' of FG would certainly be examined in regards to its payment in the direction of its competitive edge. The structure has actually been shown in appendix 3.

It can be seen that FG is offering a value-added product, which is not simply a means of obtaining high margins for business, but is useful for the client too. Smoked seafood items are looked upon as value-added items therefore FG is definitely providing worth to the marketplace as well as to the business owner in the kind of high conserving capacity from fish items. Furthermore, FG's capacity to produce initial Asian passionate smoked seafood items can be taken into consideration an inimitable skill.

Business has put obstacles to entry for brand-new entrants by urging clients to be demanding in terms of requesting their choices. Not just has this made the service uncommon, it has enhanced the expense of access for niche gamers given that FG's diversity and also adaptability can not be matched by brand-new entrants in the short run. This highlights another factor of inimitability.

The reality that the business is not product-orientated however is a market-orientated service which is adaptable enough in its ability to get used to vibrant market situations suggests that its way of organizing solutions is definitely its competitive edge. In addition to this, business is organized to ensure that it has less dependence on importers and also trading business which includes in its competitive edge as a company in a market where smoked fish products have to be imported from various other nations.

Along with these factors, FG's long-term partnerships with its customer that has actually resulted in brand name commitment from their side and the former's continuous support of quality assurance to preserve this brandloyalty is an additional variable providing it an one-upmanship.

According to the Ravens Sun Enterprise Ltd VIRO structure, if a firm's resources are valuable however can be copied easily, it may have a momentary affordable benefit. Nevertheless, a sustained affordable benefit would arise from resources which are useful, unusual as well as expensive to mimic while at the exact same time the firm has the capacity to arrange these for an optimal benefit (Rothaermel, 2013). In FG's case, it can be seen how a continual competitive benefit is feasible with the firm's flexibility, market-orientated strategy, received long-termrelationships and also innovative abilities of the entrepreneur. These factors have actually currently been gone over in the Ravens Sun Enterprise Ltd SWOT analysis as internal toughness.