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Regionfly Cutting Costs In The Airline Industry Case VRIO Analysis

CASE SOLUTION


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Regionfly Cutting Costs In The Airline Industry Case Study Solution

A number of areas can be identified where FG has a competitive edge over its rivals. These locations would be evaluated using the Regionfly Cutting Costs In The Airline Industry VIRO structure where the 'worth', 'inimitability', 'rarity' and also company' of FG would certainly be examined in terms of its contribution in the direction of its competitive edge. The framework has actually been displayed in appendix 3.

It can be seen that FG is providing a value-added item, which is not simply a means of obtaining high margins for the business, yet is important for the customer as well. Smoked seafood items are considered as value-added things therefore FG is absolutely offering value to the market and to the business owner in the type of high conserving possibility from fish items. Also, FG's capability to produce original Asian inspired smoked seafood products can be taken into consideration a supreme ability.

The business has placed barriers to access for brand-new entrants by encouraging clients to be demanding in terms of requesting their choices. Not only has this made the solution rare, it has actually enhanced the price of entry for particular niche gamers considering that FG's diversification and also adaptability can not be matched by brand-new participants in the short run. This highlights one more point of inimitability.

The fact that business is not product-orientated however is a market-orientated company which is adaptable sufficient in its capacity to adapt to dynamic market situations suggests that its way of arranging solutions is absolutely its competitive edge. In addition to this, the business is organized to ensure that it has much less dependence on importers and also trading firms which adds to its one-upmanship as a company in a market where smoked fish products need to be imported from other nations.

In addition to these factors, FG's long-term partnerships with its consumer that has caused brand name loyalty from their side and the former's constant support of quality control to keep this brandloyalty is an additional variable offering it an one-upmanship.

As per the Regionfly Cutting Costs In The Airline Industry VIRO structure, if a firm's sources are valuable but can be mimicked easily, it might have a short-lived competitive benefit. In FG's case, it can be seen exactly how a sustained affordable benefit is possible through the firm's flexibility, market-orientated strategy, suffered long-termrelationships as well as ingenious skills of the entrepreneur.