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Remaking The Rainbow Nation South Africa 2002 Case VRIO Analysis

CASE ANALYSIS


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Remaking The Rainbow Nation South Africa 2002 Case Study Analysis

Several locations can be recognized where FG has an one-upmanship over its competitors. These locations would be assessed utilizing the Remaking The Rainbow Nation South Africa 2002 VIRO structure where the 'worth', 'inimitability', 'rarity' as well as organization' of FG would be reviewed in regards to its contribution towards its competitive edge. The structure has been displayed in appendix 3.

It can be seen that FG is providing a value-added product, which is not just a means of obtaining high margins for business, but is useful for the client as well. Smoked fish and shellfish items are looked upon as value-added things therefore FG is certainly using worth to the marketplace and to the entrepreneur in the type of high conserving possibility from fish products. Also, FG's ability to produce original Asian passionate smoked seafood products can be taken into consideration a supreme skill.

The business has actually put obstacles to access for new entrants by motivating clients to be requiring in regards to asking for their preferences. Not just has this made the solution rare, it has increased the expense of entrance for specific niche gamers given that FG's diversification as well as flexibility can not be matched by brand-new entrants in the short run. This highlights an additional point of inimitability.

The truth that the business is not product-orientated however is a market-orientated company which is flexible enough in its capability to adjust to dynamic market situations suggests that its means of organizing solutions is definitely its one-upmanship. The service is organized so that it has less reliance on importers as well as trading business which includes to its affordable edge as an organization in a market where smoked fish items have to be imported from other countries.

In addition to these factors, FG's long-term partnerships with its consumer that has caused brand name loyalty from their side as well as the former's consistent reinforcement of quality assurance to maintain this brandloyalty is an additional factor providing it a competitive edge.

As per the Remaking The Rainbow Nation South Africa 2002 VIRO structure, if a company's resources are useful but can be mimicked easily, it may have a temporary affordable advantage. In FG's case, it can be seen how a sustained competitive benefit is feasible with the firm's versatility, market-orientated approach, endured long-termrelationships as well as cutting-edge skills of the entrepreneur.