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Remaking The Rainbow Nation South Africa 2002 Case VRIO Analysis

CASE SOLUTION


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Remaking The Rainbow Nation South Africa 2002 Case Study Help

A number of areas can be identified where FG has an one-upmanship over its rivals. These locations would be evaluated utilizing the Remaking The Rainbow Nation South Africa 2002 VIRO structure where the 'value', 'inimitability', 'rarity' as well as organization' of FG would certainly be evaluated in regards to its contribution towards its one-upmanship. The framework has been displayed in appendix 3.

It can be seen that FG is supplying a value-added product, which is not simply a method of acquiring high margins for the business, however is useful for the consumer too. Smoked seafood items are looked upon as value-added items and so FG is certainly using worth to the market as well as to the business owner in the type of high conserving capacity from fish products. Likewise, FG's capacity to generate initial Eastern passionate smoked seafood products can be taken into consideration an inimitable skill.

The business has put obstacles to entry for new participants by encouraging clients to be demanding in regards to asking for their choices. Not only has this made the solution rare, it has boosted the cost of entrance for specific niche players because FG's diversity and also adaptability can not be matched by new entrants in the short run. This highlights an additional point of inimitability.

The reality that business is not product-orientated but is a market-orientated company which is flexible enough in its ability to adjust to dynamic market circumstances recommends that its method of arranging services is absolutely its one-upmanship. The company is organized so that it has less reliance on importers and trading companies which includes to its competitive edge as an organization in a market where smoked fish items have actually to be imported from various other countries.

Along with these factors, FG's long-term relationships with its client that has resulted in brand commitment from their side and also the previous's continuous support of quality assurance to keep this brandloyalty is an extra element giving it a competitive edge.

As per the Remaking The Rainbow Nation South Africa 2002 VIRO framework, if a firm's resources are important but can be copied quickly, it may have a short-term affordable advantage. In FG's case, it can be seen how a sustained competitive benefit is feasible through the company's flexibility, market-orientated strategy, suffered long-termrelationships and ingenious skills of the business owner.