Robert Mondavi Corp Caliterra B Case Study Solution


Home >> Harvard >> Robert Mondavi Corp Caliterra B >>

Robert Mondavi Corp Caliterra B Case Study Help

Background and Facts

Robert Mondavi Corp Caliterra B an office materials seller for small as well as average sized services has just recently been involved in preparing for a merger with its rival Home Deport, which has actually impacted efficiency degrees in departmentswith the senior supervisor associated with legal problems put forth by the government Trade Commission. With the Advertising and marketing Head advancing the information of his separation from the firm in one year, Jeannie Lewis, the present head of procedures has been asked to take the function in the future. With difficulties in the form of a possible social change and also reduced staff member morale, the company needs a complete reengineering effort at the advertising and marketing department.

Trouble Statement
Porter's 5 Forces Analysis
The prospective cultural adjustment at the advertising and marketing division of Robert Mondavi Corp Caliterra B is raising unpredictability in the workplace causing different challenges for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in affecting strategic decisions considering that Stapes Inc. needed to desert its strategies of combining with Office Deport after the Federal Profession Payment's treatment in the process. Provided the reality that the shop has a global presence with branches in UK, U.S.A., Canada and also Germany, political consider each of these countries might be able to affect efficiency or strategic objectives. Federal Trade Commission's antitrust suit against the merging used up beneficial time of the company's senior administration suggesting that 'political' factors can have severe implications for an international company.

Economic Factors: Financial factors such as the development of small companies in the international situation recommend that Robert Mondavi Corp Caliterra B is flourishing in an environment where there is possible development of businesses. Truth that store consumers are mainly looking for office supplies for home offices recommends that the market has a rising trend of business owners and house based companies.

Social factors: Social patterns in the economic climate show that consumers are seeking comfort along with eye-catching prices. Market research demonstrates how the client for Robert Mondavi Corp Caliterra B lacks recognition concerning discovering remedies which can supply a mix of convenience as well as affordable.

Technological factors: Modern technology plays an essential duty in Robert Mondavi Corp Caliterra B's service approach specifically as the organization is piloting Modern technology facilities which would provide technology sales and assistance in the kind of memory upgrades, outer installations. (Recap of PARASITE in appendix 2).

OB Issues as well as Symptoms.

A number of underlying Business Actions problems can be seen in Robert Mondavi Corp Caliterra B's case as highlighted in this area.

Apprehensions about social modification: There is apprehension concerning a cultural adjustment that would occur when Todd Krasnow leaves from his placement as the Executive Vice President of Advertising with most of the team member currently revealing unhappiness over this possible action. This expected modification has actually developed stress and anxiety in the workplace which has been coupled with the past anxiety of preparing the company for a potential merger with Residence Deport.
Pest Analysis
Difficult Job Atmosphere for Newcomers: There is scarcity of personnel that can match the difficult environment of a busy organization. Not only does this bring about trouble in finding the right individuals, it places tension on brand-new hires as can not withstand the pace and pressure that the company expects them to bear.

Dual Reporting Lines: Novices find this business society cumbersome as well as tough to handle particularly as dotted line connections are meant to be weaker in general and objective setting and efficiency assessment is still done by the strong line supervisor. This implies that beginners can shed quality concerning their particular functions as well as goals specifically as dotted line coverage does not maintain them in direct communication with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles although it had actually been guessed that the latter would certainly take Krasnow's placement came as a blow to her spirits. Lewis might have been qualified and also proper for the job but the fact that Kransnow's separation would certainly make Coles a direct report to Lewis may have been the reason for Coles' resignation from solutions.

Concern & Work Insecurity: Fear and also instability can be identified as 2 significant concerns that Lewis would be managing particularly as the merger has actually now be terminated and also 2 senior executives of the advertising division would be leaving. The entire obligation of the division would be dropping on Lewis's shoulders that would certainly not simply be in charge of brining regarding a social adjustment yet would likewise have to prove herself in her brand-new duty.

Inappropriate Monitoring Design of Leader: Lewis's administration design and its conflict with the advertising and marketing division's duty can also be seen as an OB difficulty especially as she has actually been used to handling issues in the procedures division where employees are instructed to concentrate on processes and get them right. The advertising division on the various other hand can be viewed as a group of people that are used to being supported by Krasnow who concentrated a lot more on result than procedures.

Interdepartmental Differences: Interdepartmental differences between 3 divisions, advertising, merchandizing and procedures specifically over the allotment of the marketing mix can be determined as an additional OB issue. Although the advertising division does not share the same vision as the other 2 departments concerning the aloocation of the advertising mix twoards promos and also advertsing, the merchandizing and procedures divisions do not agree over the advertising mix appropriation among each other either.

Disintegration in Advertising And Marketing Division: Fragmentation in between the advertising and marketing departments can be identified as an additional OB problem which might require more focus. The reality that the marketing and advertising sections in the advertising and marketing division are separated is preventing both departments from gaining from each various other's experience and also know-how. Integration of marketing with retailing and operations would come to be more difficult if the advertising department itself is disintegrated which can be an additional prospective OB worry.

Robert Mondavi Corp Caliterra B Analysis

Various concepts have actually been used to describe the conditions to obtain further quality about the scenario handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, many supervisors think that staffs are passive and also lazy, have little ambition as well as stand up to adjustment. The hard version of this concept stressed coercion, tight controls, threats as well as penalties. Over time it generates reduced efficiency, subtle sabotage as well as competition (Deal, 2003). Although the scenario at Robert Mondavi Corp Caliterra B is not entirely adhering to Concept X, it can be seen that brand-new hires are locating this setting rather stressful which may eventually bring about a better inclination of the administration towards Concept X. As per McGregor's supported view, which he called Theory Y, the essential task of the monitoring is to organize organizational conditions so that individuals can accomplish their very own objectives best by guiding their initiatives towards business benefits. If individuals discover no complete satisfaction in their job, the monitoring would certainly have little selection yet to depend on concept X and also external control (Deal, 2003). Also while examining Lewis's monitoring style, concept X may have appropriated in the procedures department to some extent however the Marketing division would certainly require dependence on Concept Y in order to get the creative thinking and originality from the groups.

Tuckman's Synergy Theory: As far as Lewis's issue concerning bringing harmony between the marketing and advertising division is concerned, this would originally lead to contrast as discussed by Bruce Tuckman in his 'Teamwork Theory'. By combining the advertising and advertising and marketing division's work, there may be the exact same preliminary detach which might lead to the second phase of 'storming' where the teams challenge one an additional.

Bridges' Transition Model: According To William Bridge's theory (appendix 4), individuals are quite awkward with change, which is evident by the scenario at Robert Mondavi Corp Caliterra B The scenario can be seen as a typical training course of life if is examined based on Bridge's theory where he clarifies that individuals experience 3 stages of change when they experience change. 'End, losing and Releasing', The Neutral Area and 'The New Beginning' (Bridges, 2004). When people are presented with change, they enter stage one therefore there might be feelings like sadness, unpredictability, aggravation, rage, anxiety, denial and also disorientation.The circumstance at the advertising department of Robert Mondavi Corp Caliterra B is similar so Lewis can obtain comfy with the idea that it is not phenomenal habits. In the 2nd phase, there may be a demand to bridge the void in between the new as well as old culture so Lewis might have to face this ordeal once Krasnow leaves. There might be reduced spirits and reduced productivity at this phase which should not be taken as a setback. It is during this stage that Lewis will certainly have to offer support to the department to make sure that they can find a sense of direction. It can be seen how Krasnow has currently made this transition less complicated by making Lewis get involved in the division a year prior to his real separation. According to Bridges' Design, stage 3 will certainly produce visibility to knowing, High power and also dedication as people will embrace the change (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Pecking order' (appendix 5) has talks about the significance of 'protection requires as being a lower level need of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to really feel secure as well as out of danger' is at the second degree of requirements. Prior to an employee can be made to develop emotionally, he requires to have his 'Physical 'as well as 'Safety' requires satisfied.

SWOT Analysis for Robert Mondavi Corp Caliterra B Case Study

Effects of Analysis.

The OB analysis has actually considered different concepts to comprehend how to handle the current scenario at hand. The following three choices have been suggested to help Lewis handle the business obstacles in the marketing department. Each of these alternatives has been recommended for relieving the shift required to bring the advertising department according to the needs of the marketplace as well as for making the cultural modification that would adhere to when the current leader leaves.

Assimilation of marketing and advertising functions. Separating Adverting and also Manufacturing functions. Assimilation of Advertising And Marketing with Operations.

Analysis of Alternatives.

Assimilation of Advertising And Marketing & Advertising Functions: The internal advertising and marketing company of Robert Mondavi Corp Caliterra B is already stamina for the company in regards to saving up on expenses associated with advertising and marketing and promo. Given that no new employment has actually been done after Bridget Cole's departure with the reporting line being directly designated to Krasnow for the marketing feature, this is a favorable chance for incorporating the marketing and advertising functions. Judith Shapiro that has actually earlier been talked to by Lewis during the earlier merger days has experience in business-to-business advertising and marketing along with firm and retail marketing experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to manage both advertising and marketing functions.

The advantage of this technique is that it will integrate both features while reducing the requirement for employing an extra source for advertising. Along with this, Lewis would certainly be heading the advertising division as well as in any case her substitute would be required for the existing function that she is doing. The downside of this alternative is that exterior hiring may produce animosity from internal personnel who might be eying the position of EVP after Lewis takes over Krasnow's position.

Separating Adverting and also Manufacturing: Offered the affordable pressures as well as premium quality work called for from the advertising agency, it is suggested that Lewis needs to allow the production unit to be a different feature from the marketing device. Given that the majority of advertising agencies had these two functions as separate units, it makes even more feeling to follow the norm. Both functions might be able to focus on their core turns on more effectively. The drawback of this strategy would certainly be that extra expenses would certainly have to be borne for establishing up separate production features. A manufacturing head might have to be hired which can raise overheads for the company.

Assimilation of Marketing with Workflows: Considering that Lewis is currently taking treatment of the advertising and marketing as well as operations departments all at once; it makes feeling to integrate the two features since she has been efficiently taking care of both ends. The truth that Lewis has to adapt her monitoring design for the advertising and marketing division recommends that these two divisions would be culturally varied.


An analysis of the 3 alternatives indicates that combination of advertising and marketing as well as procedures would certainly not be a viable action due to the vast differences in between both departments despite the fact that currently Lewis is dealing with both. While splitting up of the manufacturing feature may have been a positive step for the advertising department, the fact that it would indicate placing a 3rd feature under Lewis's wing means this need to be avoided. The integration of the marketing department is the best option in regards to obtaining the optimum results from the division. An action plan for this choice is discussed listed below.

Activity Plan.
Lewis will take over the role of EVP Advertising after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will be hired to take Lewis's location as SVP of marketing and advertising.

Production function will continue to be part of marketing under marketing feature.

Lewis will certainly divide herself from procedures.

An autonomous leadership design with worker empowerment will be made use of in advertising and marketing department.

Open up door plan as well as emphasis on cross departmental communication will certainly be focused on eliminating dissonance.

Backup plan.

If the combination does not work out as intended, a contingency strategy would certainly follow which would divide the manufacturing function from the advertising and marketing feature to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will be heading the advertising and marketing department without an SVP. Because case the manufacturing function will absolutely be divided by placing it under an SVP manufacturing.