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Romney Vs Obama And Us Energy Policy Case Study Analysis

Background and Facts

Romney Vs Obama And Us Energy Policy a workplace materials retailer for little and medium sized companies has just recently been associated with preparing for a merger with its rival Residence Deport, which has actually impacted performance levels in departmentswith the elderly manager involved in legal issues presented by the federal Trade Payment. With the Advertising and marketing Head advancing the news of his separation from the company in one year, Jeannie Lewis, the present head of operations has been asked to take the role in the future. With difficulties in the type of a potential cultural change as well as low employee spirits, the company wants a full reengineering initiative at the advertising and marketing division.

Issue Declaration
Porter's 5 Forces Analysis
The potential cultural modification at the advertising department of Romney Vs Obama And Us Energy Policy is raising uncertainty in the working environment causing different challenges for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in impacting strategic decisions considering that Stapes Inc. needed to abandon its plans of merging with Workplace Deport after the Federal Profession Commission's intervention at the same time. Given the truth that the store has an international visibility with branches in UK, USA, Canada and Germany, political consider each of these countries may be able to affect performance or strategic objectives. Federal Profession Compensation's antitrust fit against the merging occupied valuable time of the company's senior monitoring recommending that 'political' factors can have major implications for a worldwide organisation.

Economic Factors: Economic factors such as the introduction of small businesses in the worldwide situation recommend that Romney Vs Obama And Us Energy Policy is growing in an environment where there is possible growth of services. In addition to this, truth that shop consumers are mostly trying to find workplace materials for home offices recommends that the market has an increasing pattern of business owners and online businesses.

Social factors: Social patterns in the economic climate show that consumers are seeking benefit as well as appealing costs. Market research shows how the consumer for Romney Vs Obama And Us Energy Policy does not have awareness regarding locating remedies which can supply a mix of ease and affordable.

Technological factors: Innovation plays an important duty in Romney Vs Obama And Us Energy Policy's company method particularly as the organization is piloting Innovation centers which would certainly offer innovation sales as well as support in the form of memory upgrades, outer setups. (Recap of PEST in appendix 2).

OB Issues and Symptoms.

Numerous underlying Organizational Behavior issues can be seen in Romney Vs Obama And Us Energy Policy's case as highlighted in this section.

Worries regarding cultural modification: There is apprehension regarding a cultural change that would certainly happen as soon as Todd Krasnow leaves from his position as the Exec Vice President of Advertising with the majority of the employee currently revealing discontent over this possible action. This predicted adjustment has produced stress and anxiety in the work environment which has actually been paired with the past stress of preparing the company for a possible merger with Residence Deport.
Pest Analysis
Demanding Task Environment for Newcomers: There is shortage of personnel that can match the difficult environment of a fast-paced organization. Not just does this cause problem in discovering the right individuals, it places stress on new hires as can not stand up to the speed and also stress that the organization anticipates them to bear.

Dual Coverage Lines: Newbies find this organizational culture difficult and also tough to manage particularly as dotted line relationships are suggested to be weaker generally and unbiased setup and performance examination is still done by the solid line manager. This means that newcomers might shed quality about their respective roles as well as goals especially as populated line coverage does not maintain them in straight communication with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles although it had been guessed that the last would certainly take Krasnow's placement came as a strike to her morale. Lewis may have been capable as well as proper for the task however the reality that Kransnow's departure would certainly make Coles a direct record to Lewis may have been the factor for Coles' resignation from solutions.

Concern & Work Insecurity: Anxiety and also insecurity can be determined as 2 major problems that Lewis would be managing especially as the merger has currently be cancelled as well as 2 senior executives of the advertising and marketing division would be leaving. The entire responsibility of the department would be falling on Lewis's shoulders who would not just be in charge of brining about a social modification yet would likewise have to prove herself in her new function.

Incompatible Management Style of Leader: Lewis's management style and its conflict with the advertising and marketing division's duty can additionally be viewed as an OB difficulty especially as she has actually been made use of to handling problems in the procedures department where employees are educated to focus on procedures as well as get them right. The advertising and marketing division on the other hand can be seen as a group of people that are utilized to being nurtured by Krasnow who concentrated extra on output than procedures.

Interdepartmental Differences: Interdepartmental disputes between 3 divisions, marketing, merchandizing as well as procedures specifically over the appropriation of the advertising mix can be identified as another OB worry. The advertising division does not share the very same vision as the various other two divisions concerning the aloocation of the marketing mix twoards promotions and also advertsing, the merchandizing and procedures departments do not concur over the advertising and marketing mix allowance among one another either.

Disintegration in Advertising And Marketing Department: Fragmentation between the marketing and advertising departments can be determined as an additional OB issue which could require more attention. The fact that the marketing and advertising areas in the marketing department are detached is preventing both departments from acquiring from each various other's experience and knowledge. Combination of advertising with merchandising as well as operations would certainly come to be more difficult if the marketing division itself is disintegrated which can be one more possible OB worry.

Romney Vs Obama And Us Energy Policy Analysis

Numerous concepts have been utilized to discuss the circumstances to get further clarity concerning the situation handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, many managers believe that subordinates are easy as well as careless, have little passion and stand up to change. The scenario at Romney Vs Obama And Us Energy Policy is not completely following Concept X, it can be seen that new hires are locating this setting instead difficult which might at some point lead to a better inclination of the administration in the direction of Theory X. Even while assessing Lewis's management style, theory X might have been suitable in the procedures division to some extent however the Marketing division would call for dependence on Concept Y in order to obtain the imagination as well as creativity from the groups.

Tuckman's Team effort Concept: Regarding Lewis's concern concerning bringing consistency in between the advertising and marketing department is worried, this would at first result in clash as discussed by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). According to Tuckman's theory shown in appendix 3, throughout the first phase of group development, individuals may not bond, as they are active finding their area in the group. By combining the advertising and marketing department's work, there may be the same preliminary detach which might result in the 2nd phase of 'storming' where the groups test each other. However, it is just throughout the third stage or 'norming' when they would integrate to share ideas before the team can bring about harmony in the 4th phase 'executing'.

When people are offered with adjustment, they enter stage one and also so there might be emotions like despair, unpredictability, stress, rage, fear, denial as well as disorientation.The scenario at the marketing division of Romney Vs Obama And Us Energy Policy is similar so Lewis can get comfy with the suggestion that it is not amazing actions. It is during this phase that Lewis will certainly have to offer support to the department so that they can locate a sense of direction. It can be seen exactly how Krasnow has already made this shift much easier by making Lewis get included in the division a year prior to his real departure.
Vrio Analysis
Maslow's Requirement pecking order: The OB issue pertaining to instability at the workplace has been triggered to start with by the change in management as well as secondly by the truth that the merger will certainly no longer be started. Abraham Maslow in his Theory of 'Demands Hierarchy' (appendix 5) has talks about the importance of 'protection requires as being a lower level need of a human for causing inspiration. As seen in the pyramid cooperated appendix 3, we can see how 'the requirement to really feel safe and also unharmed' is at the 2nd degree of needs. Before a worker can be made to create emotionally, he needs to have his 'Physiological 'as well as 'Safety and security' needs met. This shows that unless the employees are made to feel secure regarding their current work standing in Romney Vs Obama And Us Energy Policy they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Romney Vs Obama And Us Energy Policy Case Study

Ramification of Analysis.

The OB analysis has actually looked at numerous theories to comprehend how to deal with the present situation available. The adhering to three choices have actually been proposed to help Lewis deal with the organizational difficulties in the marketing department. Each of these alternatives has been proposed for alleviating the transition required to bring the advertising division in accordance with the demands of the market as well as for making the social adjustment that would follow once the existing leader leaves.

Integration of advertising and marketing features. Dividing Adverting and Manufacturing features. Assimilation of Advertising with Workflow.

Analysis of Alternatives.

Combination of Advertising & Advertising And Marketing Functions: The in-house advertising firm of Romney Vs Obama And Us Energy Policy is currently stamina for the company in regards to conserving up on expenses related to advertising and promo. Given that no brand-new recruitment has been done after Bridget Cole's separation with the coverage line being directly designated to Krasnow for the advertising and marketing feature, this is a beneficial possibility for incorporating the marketing and advertising features. Judith Shapiro who has earlier been talked to by Lewis during the earlier merger days has experience in business-to-business advertising together with agency and also retail advertising and marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to handle both advertising and marketing features.

The advantage of this approach is that it will certainly integrate the two features while lowering the demand for working with an extra resource for advertising. Along with this, Lewis would be heading the advertising and marketing department and in any case her substitute would be required for the existing duty that she is executing. The negative aspect of this alternative is that outside hiring might cause animosity from internal workers that may be eying the setting of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting and also Production: Provided the competitive pressures as well as high quality work called for from the advertising and marketing company, it is suggested that Lewis should allow the production unit to be a separate feature from the advertising unit. Since many marketing firms had these 2 features as different systems, it makes more sense to comply with the standard.

Combination of Advertising And Marketing with Procedures: Considering that Lewis is currently dealing with the marketing as well as procedures divisions simultaneously; it makes good sense to integrate both features considering that she has been effectively looking after both ends. The truth that both departments currently have major distinctions over allotment of sources recommends that this combination may be able to produce harmony especially as Lewis would certainly be heading both ends.However there are different negative aspects of this move particularly as it would certainly place way too much concern over Lewis's shoulders. The reality that Lewis has to adapt her administration style for the advertising and marketing department recommends that these two departments would certainly be culturally diverse. Lewis might not be able to use one kind of leadership style to both departments which could result in ineffectiveness in either one of the 2 features.


An analysis of the three options suggests that combination of advertising and operations would not be a feasible step because of the vast distinctions in between both departments despite the fact that currently Lewis is handling both. While splitting up of the production feature might have been a desirable relocation for the marketing department, the fact that it would suggest placing a 3rd function under Lewis's wing indicates this need to be prevented. The assimilation of the advertising department is the best choice in regards to getting the ideal arise from the division. An activity plan for this alternative is talked about below.

Activity Strategy.
Lewis will take over the duty of EVP Marketing after Krasnow leaves.

Advertising and Marketing functions would be merged.

Judith Shapiro will certainly be worked with to take Lewis's area as SVP of marketing and advertising.

Manufacturing function will continue to be part of advertising and marketing under marketing function.

Lewis will divide herself from procedures.

A democratic management style with employee empowerment will certainly be used in marketing department.

Open up door policy and focus on cross department communication will certainly be aimed at eliminating dissonance.

Backup strategy.

If the assimilation does not exercise as intended, a backup strategy would comply with which would separate the manufacturing function from the advertising feature to decrease the load on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will be heading the advertising and marketing division without an SVP. Because case the production feature will definitely be divided by placing it under an SVP manufacturing.