A number of locations can be determined where FG has a competitive edge over its rivals. These locations would certainly be analyzed utilizing the Schroder Family B Investment Strategy And Asset Allocation VIRO framework where the 'value', 'inimitability', 'rarity' and organization' of FG would be examined in terms of its contribution in the direction of its competitive edge. The structure has been presented in appendix 3.
It can be seen that FG is providing a value-added product, which is not just a means of obtaining high margins for the business, however is important for the client as well. Smoked fish and shellfish items are considered as value-added items therefore FG is absolutely using worth to the marketplace and also to the business owner in the type of high conserving capacity from fish products. Also, FG's capacity to create initial Oriental inspired smoked seafood items can be considered an unique skill.
The business has placed obstacles to entrance for new participants by encouraging clients to be demanding in terms of asking for their preferences. Not only has this made the service unusual, it has actually boosted the cost of entry for particular niche players because FG's diversity and versatility can not be matched by new entrants in the brief run. This highlights another factor of inimitability.
The reality that business is not product-orientated yet is a market-orientated business which is adaptable enough in its ability to get used to dynamic market situations suggests that its means of organizing solutions is definitely its one-upmanship. The organisation is organized so that it has less dependence on importers and trading companies which adds to its competitive edge as a company in a market where smoked fish items have to be imported from various other countries.
In addition to these factors, FG's long term relationships with its customer that has caused brand loyalty from their side and also the former's continuous reinforcement of quality control to keep this brandloyalty is an additional factor offering it a competitive edge.
As per the Schroder Family B Investment Strategy And Asset Allocation VIRO framework, if a company's resources are useful yet can be copied quickly, it might have a short-lived competitive advantage. In FG's case, it can be seen how a continual competitive advantage is possible via the company's flexibility, market-orientated technique, suffered long-termrelationships and innovative abilities of the entrepreneur.
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