Home >> Harvard >> Science Technology Co 1985 >> Vrio Analysis
Menu

Science Technology Co 1985 Case VRIO Analysis

CASE STUDY


Home >> Harvard >> Science Technology Co 1985 >> Vrio Analysis

Science Technology Co 1985 Case Study Analysis

A number of areas can be determined where FG has an one-upmanship over its competitors. These locations would certainly be analyzed using the Science Technology Co 1985 VIRO framework where the 'worth', 'inimitability', 'rarity' and organization' of FG would be assessed in regards to its contribution in the direction of its one-upmanship. The structure has been shown in appendix 3.

It can be seen that FG is using a value-added item, which is not simply a way of obtaining high margins for business, but is valuable for the customer also. Smoked seafood products are considered as value-added products therefore FG is certainly providing value to the marketplace as well as to the entrepreneur in the kind of high saving capacity from fish products. FG's ability to generate original Oriental inspired smoked seafood products can be thought about an unique ability.

Business has put barriers to entry for new participants by urging customers to be requiring in terms of asking for their choices. Not only has this made the service unusual, it has enhanced the expense of entrance for niche players considering that FG's diversity and flexibility can not be matched by new participants in the short run. This highlights an additional factor of inimitability.

The truth that business is not product-orientated but is a market-orientated organisation which is versatile sufficient in its capacity to get used to dynamic market situations suggests that its method of arranging solutions is definitely its competitive edge. In addition to this, business is organized to make sure that it has much less reliance on importers and trading business which contributes to its one-upmanship as a company in a market where smoked fish products need to be imported from various other nations.

In addition to these factors, FG's long term connections with its customer that has caused brand loyalty from their side as well as the previous's continuous reinforcement of quality assurance to maintain this brandloyalty is an additional factor providing it a competitive edge.

As per the Science Technology Co 1985 VIRO structure, if a company's resources are beneficial but can be copied quickly, it may have a momentary competitive advantage. In FG's case, it can be seen how a sustained competitive advantage is feasible through the firm's versatility, market-orientated method, received long-termrelationships and also ingenious abilities of the business owner.