Background and FactsScott Lawsons Dilemma an office supplies merchant for tiny and also average sized businesses has lately been involved in planning for a merger with its competitor Residence Deport, which has actually impacted performance degrees in departmentswith the senior manager associated with lawful issues put forth by the government Trade Commission. With the Advertising and marketing Head putting forward the information of his separation from the business in one year, Jeannie Lewis, the existing head of operations has been asked to take the duty in the future. With obstacles in the form of a possible social change and also low employee spirits, the company is in need of a full reengineering initiative at the marketing division.
The potential cultural adjustment at the marketing division of Scott Lawsons Dilemma is enhancing uncertainty in the working environment bring about numerous obstacles for the Jeannie Lewis that would be replacing the head of the division in one year. nalysis
Political Factors: Political factors play a major role in impacting tactical choices considering that Stapes Inc. had to abandon its plans of combining with Office Deport after the Federal Trade Compensation's treatment while doing so. Given the truth that the shop has an international existence with branches in UK, USA, Canada as well as Germany, political factors in each of these countries might be able to influence performance or strategic goals. Federal Trade Payment's antitrust match versus the merger took up beneficial time of the organization's elderly administration suggesting that 'political' factors can have significant effects for a global organisation.
Economic Factors: Economic factors such as the emergence of small businesses in the global situation recommend that Scott Lawsons Dilemma is flourishing in an atmosphere where there is possible development of businesses. Fact that store clients are mainly looking for workplace supplies for home workplaces suggests that the market has a rising trend of entrepreneurs and also house based organisations.
Social factors: Social patterns in the economic situation reveal that clients are seeking benefit as well as eye-catching prices. Market research demonstrates how the client for Scott Lawsons Dilemma lacks awareness about discovering options which can supply a combination of benefit and also affordable.
Technological factors: Innovation plays a crucial role in Scott Lawsons Dilemma's company method specifically as the company is piloting Innovation facilities which would certainly offer technology sales and support in the kind of memory upgrades, peripheral installations. (Summary of BUG in appendix 2).
OB Issues and also Symptoms.
Several underlying Organizational Behavior concerns can be seen in Scott Lawsons Dilemma's case as highlighted in this area.
Concerns about cultural modification: There is uneasiness regarding a cultural adjustment that would certainly occur once Todd Krasnow leaves from his setting as the Executive Vice President of Advertising with most of the personnel already showing unhappiness over this potential step. This predicted adjustment has developed stress in the office which has actually been combined with the previous stress of preparing the company for a prospective merger with Residence Deport.
Demanding Job Atmosphere for Newcomers: There is shortage of employees that can match the difficult environment of a busy organization. Not only does this result in difficulty in locating the right individuals, it places stress on new hires as can not hold up against the pace and stress that the organization anticipates them to bear.
Twin Reporting Lines: Beginners locate this organizational culture difficult as well as hard to deal with especially as populated line relationships are suggested to be weaker in general and also unbiased setup and performance evaluation is still done by the strong line supervisor. This suggests that beginners could shed clearness regarding their particular functions and also goals especially as populated line coverage does not maintain them in straight communication with the solid line managers.
Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles despite the fact that it had actually been guessed that the latter would certainly take Krasnow's setting came as a strike to her spirits. Lewis might have been qualified and also proper for the task however the reality that Kransnow's departure would certainly make Coles a straight report to Lewis might have been the factor for Coles' resignation from solutions.
Fear & Task Instability: Worry as well as instability can be identified as two major problems that Lewis would certainly be dealing with especially as the merger has now be terminated and 2 elderly executives of the advertising department would certainly be leaving. The entire duty of the department would be dropping on Lewis's shoulders who would not simply supervise of brining regarding a social modification yet would certainly additionally need to show herself in her brand-new function.
Incompatible Monitoring Style of Leader: Lewis's monitoring design as well as its conflict with the marketing department's function can also be seen as an OB obstacle especially as she has actually been utilized to managing problems in the procedures division where personnel are instructed to concentrate on processes as well as get them. The advertising and marketing department on the various other hand can be viewed as a team of individuals who are made use of to being nurtured by Krasnow that concentrated extra on result than processes.
Interdepartmental Differences: Interdepartmental disagreements between three divisions, advertising, merchandizing and also procedures specifically over the allotment of the advertising mix can be recognized as one more OB worry. The advertising division does not share the same vision as the other 2 divisions regarding the aloocation of the advertising mix twoards promotions as well as advertsing, the merchandizing and operations departments do not concur over the marketing mix allotment among one another either.
Fragmentation in Marketing Division: Disintegration between the advertising and marketing divisions can be identified as an additional OB issue which might require additional attention. The reality that the advertising and marketing sections in the advertising and marketing department are disconnected is protecting against both divisions from getting from each various other's experience and also expertise. Assimilation of marketing with merchandising and also operations would certainly end up being harder if the marketing division itself is broken down which can be another potential OB worry.
Scott Lawsons Dilemma Analysis
Various theories have actually been made use of to explain the circumstances to get further clearness regarding the scenario at hand.
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, many supervisors believe that staffs are passive as well as careless, have little aspiration and stand up to adjustment. The difficult variation of this concept emphasized threat, limited controls, dangers and also penalties. In time it creates low productivity, refined sabotage and competition (Deal, 2003). The scenario at Scott Lawsons Dilemma is not totally following Theory X, it can be seen that new hires are locating this environment instead difficult which might ultimately lead to a better inclination of the management in the direction of Concept X. Based on McGregor's advocated view, which he called Concept Y, the important job of the monitoring is to prepare business problems so that people can attain their own goals best by guiding their initiatives towards business rewards. If individuals discover no satisfaction in their work, the administration would certainly have little option but to depend on concept X and also exterior control (Deal, 2003). Even while examining Lewis's management design, concept X might have appropriated in the operations department somewhat yet the Advertising department would require reliance on Concept Y so as to get the imagination and also creativity from the groups.
Tuckman's Team effort Theory: As much as Lewis's issue concerning bringing harmony between the marketing and also marketing division is concerned, this would at first lead to contrast as gone over by Bruce Tuckman in his 'Teamwork Theory'. By combining the advertising and also advertising division's job, there might be the same first disconnect which might lead to the 2nd stage of 'storming' where the teams challenge one an additional.
When people are offered with change, they enter phase one as well as so there might be feelings like unhappiness, unpredictability, irritation, rage, worry, denial and also disorientation.The situation at the advertising and marketing department of Scott Lawsons Dilemma is similar so Lewis can obtain comfy with the idea that it is not remarkable habits. It is throughout this phase that Lewis will have to offer advice to the division so that they can find a sense of instructions. It can be seen just how Krasnow has currently made this change easier by making Lewis obtain involved in the division a year prior to his real departure.
Abraham Maslow in his Theory of 'Needs Hierarchy' (appendix 5) has talks about the relevance of 'protection requires as being a lower degree need of a human for causing motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to feel secure and also out of threat' is at the second level of requirements. Prior to a staff member can be made to develop psychologically, he needs to have his 'Physical 'and also 'Security' requires satisfied.
SWOT Analysis for Scott Lawsons Dilemma Case Study
Effects of Analysis.
The OB analysis has actually checked out different theories to understand how to handle the existing scenario available. The complying with 3 options have actually been suggested to assist Lewis take care of the business challenges in the advertising department. Each of these options has actually been proposed for reducing the transition required to bring the advertising department in line with the requirements of the market and also for making the social adjustment that would certainly comply with when the current leader leaves.
Combination of marketing and advertising functions. Separating Adverting and also Manufacturing features. Integration of Advertising And Marketing with Workflow.
Evaluation of Alternatives.
Judith Shapiro who has actually earlier been talked to by Lewis during the earlier merger days has knowledge in business-to-business advertising along with agency as well as retail marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to handle both marketing and advertising features.
The advantage of this method is that it will integrate the two functions while reducing the need for working with an extra source for marketing. Lewis would be heading the marketing department and in any case her substitute would be required for the existing duty that she is carrying out. The disadvantage of this alternative is that exterior hiring might bring about resentment from interior workers that might be looking at the position of EVP after Lewis takes control of Krasnow's position.
Separating Adverting and also Production: Offered the competitive pressures as well as high quality work called for from the advertising firm, it is suggested that Lewis needs to enable the production system to be a different feature from the advertising unit. Considering that a lot of marketing companies had these two functions as different systems, it makes even more sense to follow the standard.
Combination of Advertising And Marketing with Operations: Because Lewis is already taking treatment of the advertising and also operations departments simultaneously; it makes sense to incorporate the two functions because she has actually been efficiently taking care of both ends. The reality that Lewis has to adapt her management style for the marketing division suggests that these two departments would certainly be culturally diverse.
An analysis of the three options suggests that combination of marketing as well as operations would certainly not be a viable step due to the vast distinctions in between the 2 divisions in spite of the fact that currently Lewis is managing both. While separation of the manufacturing function might have been a positive action for the marketing division, the fact that it would certainly suggest putting a third feature under Lewis's wing indicates this must be prevented.
Lewis will certainly take over the duty of EVP Advertising and marketing after Krasnow leaves.
Marketing and advertising functions would be merged.
Judith Shapiro will be worked with to take Lewis's place as SVP of marketing and advertising.
Production function will certainly stay part of advertising under marketing function.
Lewis will separate herself from operations.
A democratic leadership style with staff member empowerment will be made use of in advertising and marketing division.
Open door plan as well as emphasis on cross departmental interaction will certainly be targeted at eliminating disharmony.
If the integration does not work out as intended, a contingency plan would follow which would certainly separate the production feature from the advertising and marketing function to decrease the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will be heading the advertising division without an SVP. In that case the manufacturing feature will certainly be divided by placing it under an SVP production.