Securing A Citys Future Water Supply Building A Reservoir In Charlottesville Virginia Case Study Analysis


Home >> Harvard >> Securing A Citys Future Water Supply Building A Reservoir In Charlottesville Virginia >>

Securing A Citys Future Water Supply Building A Reservoir In Charlottesville Virginia Case Study Analysis

Background and Facts

Securing A Citys Future Water Supply Building A Reservoir In Charlottesville Virginia a workplace products store for tiny as well as medium sized companies has actually lately been associated with planning for a merger with its competitor Home Deport, which has actually influenced effectiveness levels in departmentswith the elderly manager associated with lawful problems put forth by the government Trade Payment. With the Advertising and marketing Head advancing the information of his departure from the firm in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the role in the near future. With obstacles in the form of a possible social change as well as low employee morale, the company needs a complete reengineering initiative at the advertising division.

Issue Declaration
Porter's 5 Forces Analysis
The prospective social adjustment at the advertising division of Securing A Citys Future Water Supply Building A Reservoir In Charlottesville Virginia is boosting unpredictability in the working environment bring about various challenges for the Jeannie Lewis who would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting critical decisions since Stapes Inc. needed to desert its plans of combining with Office Deport after the Federal Profession Commission's treatment at the same time. Provided the fact that the shop has a global presence with branches in UK, USA, Canada and also Germany, political consider each of these nations might be able to impact efficiency or critical objectives. Federal Trade Compensation's antitrust match versus the merger used up beneficial time of the company's elderly administration recommending that 'political' factors can have major ramifications for a global company.

Economic Factors: Economic factors such as the development of local business in the worldwide scenario suggest that Securing A Citys Future Water Supply Building A Reservoir In Charlottesville Virginia is flourishing in an atmosphere where there is possible development of businesses. Reality that shop customers are primarily looking for office materials for home workplaces recommends that the market has a rising fad of business owners and also residence based organisations.

Social factors: Social patterns in the economy show that clients are looking for comfort in addition to attractive costs. Market research shows how the consumer for Securing A Citys Future Water Supply Building A Reservoir In Charlottesville Virginia lacks understanding about locating services which can use a combination of comfort and also inexpensive.

Technological factors: Technology plays a vital role in Securing A Citys Future Water Supply Building A Reservoir In Charlottesville Virginia's business technique particularly as the organization is piloting Innovation facilities which would certainly use modern technology sales and also support in the form of memory upgrades, peripheral setups. (Recap of PEST in appendix 2).

OB Issues and also Symptoms.

A number of underlying Organizational Behavior concerns can be seen in Securing A Citys Future Water Supply Building A Reservoir In Charlottesville Virginia's case as highlighted in this section.

Apprehensions about cultural modification: There is worry concerning a social change that would certainly happen once Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Advertising And Marketing with a lot of the team member currently revealing unhappiness over this possible relocation. This anticipated change has created anxiety in the workplace which has been paired with the previous tension of preparing the company for a potential merging with Home Deport.
Pest Analysis
Stressful Task Atmosphere for Newcomers: There is lack of employees that can match the difficult environment of a busy organization. Not only does this lead to trouble in discovering the best individuals, it places stress on new hires as can not stand up to the rate and also pressure that the organization expects them to bear.

Twin Coverage Lines: Novices find this organizational culture cumbersome as well as challenging to deal with particularly as dotted line connections are meant to be weak in general and also unbiased setting and efficiency evaluation is still done by the solid line supervisor. This indicates that newcomers might shed clearness regarding their particular roles and also goals particularly as dotted line coverage does not maintain them in direct communication with the strong line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles even though it had been guessed that the latter would certainly take Krasnow's setting came as a strike to her morale. Lewis might have been qualified as well as appropriate for the work yet the truth that Kransnow's departure would make Coles a direct record to Lewis might have been the reason for Coles' resignation from solutions.

Concern & Work Insecurity: Anxiety and instability can be identified as 2 major worries that Lewis would be managing specifically as the merger has actually now be terminated and two senior execs of the advertising and marketing department would be leaving. The whole obligation of the department would certainly be falling on Lewis's shoulders who would certainly not simply supervise of brining regarding a social change but would certainly also need to prove herself in her new role.

Inappropriate Monitoring Design of Leader: Lewis's management style and its incompatibility with the advertising and marketing division's role can also be viewed as an OB obstacle specifically as she has been used to managing issues in the operations division where workers are shown to focus on procedures and obtain them right. The marketing division on the various other hand can be seen as a group of individuals who are utilized to being nurtured by Krasnow who focused a lot more on output than processes.

Interdepartmental Disagreements: Interdepartmental disagreements in between three departments, advertising, merchandizing as well as operations specifically over the allowance of the advertising mix can be recognized as one more OB problem. Although the marketing department does not share the exact same vision as the other two departments regarding the aloocation of the advertising and marketing mix twoards promotions and advertsing, the merchandizing as well as procedures departments do not concur over the advertising and marketing mix allotment amongst each other either.

Fragmentation in Advertising And Marketing Division: Disintegration between the marketing and advertising departments can be determined as one more OB concern which could need additional attention. The fact that the marketing and advertising areas in the advertising department are separated is preventing both departments from gaining from each various other's experience and proficiency. Assimilation of advertising and marketing with retailing and also procedures would come to be more difficult if the advertising and marketing division itself is degenerated which can be one more possible OB concern.

Securing A Citys Future Water Supply Building A Reservoir In Charlottesville Virginia Analysis

Numerous theories have been used to discuss the situations to get further clearness regarding the circumstance at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, the majority of supervisors believe that subordinates are passive and careless, have little aspiration as well as withstand adjustment. The difficult version of this theory stressed browbeating, limited controls, hazards as well as punishments. With time it produces reduced performance, subtle sabotage and also rivalry (Bargain, 2003). Although the situation at Securing A Citys Future Water Supply Building A Reservoir In Charlottesville Virginia is not completely complying with Concept X, it can be seen that brand-new hires are discovering this environment instead stressful which might ultimately lead to a greater inclination of the administration towards Theory X. According to McGregor's advocated view, which he called Theory Y, the necessary job of the management is to organize business problems to ensure that individuals can attain their very own objectives best by guiding their initiatives in the direction of business incentives. If individuals locate no fulfillment in their work, the management would have little choice yet to depend on theory X and external control (Bargain, 2003). Also while examining Lewis's management design, theory X might have appropriated in the procedures department somewhat yet the Advertising and marketing department would certainly call for reliance on Theory Y in order to get the creativity as well as originality from the teams.

Tuckman's Teamwork Theory: As far as Lewis's concern about bringing consistency in between the marketing and advertising division is worried, this would initially lead to conflict as talked about by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). According to Tuckman's theory displayed in appendix 3, throughout the preliminary stage of team development, people may not bond, as they are hectic locating their place in the team. By integrating the advertising and marketing division's job, there may be the same first disconnect which can result in the 2nd stage of 'storming' where the groups challenge one another. It is just during the third stage or 'norming' when they would come with each other to share suggestions prior to the group can bring around synergy in the 4th stage 'doing'.

When people are offered with modification, they enter phase one and so there may be emotions like sadness, uncertainty, irritation, anger, worry, denial as well as disorientation.The situation at the marketing department of Securing A Citys Future Water Supply Building A Reservoir In Charlottesville Virginia is similar so Lewis can get comfy with the idea that it is not amazing behavior. It is throughout this phase that Lewis will have to give guidance to the department so that they can find a feeling of instructions. It can be seen exactly how Krasnow has actually currently made this shift simpler by making Lewis get entailed in the division a year before his real separation.
Vrio Analysis
Maslow's Requirement pecking order: The OB concern pertaining to instability at the work environment has actually been activated firstly by the change in management and second of all by the truth that the merger will no longer be initiated. Abraham Maslow in his Concept of 'Needs Pecking order' (appendix 5) has reviews the relevance of 'security requires as being a lower level need of a human for setting off inspiration. As seen in the pyramid cooperated appendix 3, we can see how 'the demand to feel secure and untouched' is at the 2nd level of requirements. Prior to a staff member can be made to develop emotionally, he needs to have his 'Physiological 'and 'Safety' requires met. This indicates that unless the personnel are made to feel safe concerning their current employment condition in Securing A Citys Future Water Supply Building A Reservoir In Charlottesville Virginia they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Securing A Citys Future Water Supply Building A Reservoir In Charlottesville Virginia Case Study

Ramification of Analysis.

The OB analysis has actually looked at numerous theories to comprehend just how to handle the present situation at hand. The complying with 3 choices have been suggested to help Lewis manage the business difficulties in the advertising department. Each of these options has actually been suggested for easing the change required to bring the marketing division in accordance with the requirements of the market and for making the cultural modification that would adhere to as soon as the existing leader leaves.

Assimilation of marketing and advertising functions. Dividing Adverting and Production features. Integration of Advertising with Procedures.

Analysis of Alternatives.

Combination of Advertising And Marketing & Advertising Functions: The in-house marketing company of Securing A Citys Future Water Supply Building A Reservoir In Charlottesville Virginia is currently toughness for the company in terms of saving up on overheads associated with marketing as well as promo. Because no new recruitment has actually been done after Bridget Cole's departure with the coverage line being straight assigned to Krasnow for the advertising and marketing function, this is a beneficial possibility for incorporating the advertising and marketing functions. Judith Shapiro who has actually earlier been talked to by Lewis during the earlier merging days has experience in business-to-business advertising along with firm and also retail advertising experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to manage both marketing and advertising functions.

The benefit of this method is that it will certainly integrate both functions while reducing the need for employing an additional resource for advertising. Along with this, Lewis would be heading the advertising and marketing division and regardless her substitute would certainly be required for the existing duty that she is executing. The disadvantage of this choice is that external hiring may cause animosity from interior personnel who may be eying the position of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and also Manufacturing: Offered the competitive stress as well as high top quality job required from the advertising agency, it is recommended that Lewis must enable the manufacturing unit to be a different function from the advertising system. Because many advertising and marketing firms had these 2 features as different devices, it makes more sense to follow the norm.

Integration of Advertising And Marketing with Workflows: Because Lewis is currently taking treatment of the marketing and also operations departments simultaneously; it makes sense to integrate the 2 functions given that she has been successfully taking treatment of both ends. The truth that Lewis has to adapt her administration design for the marketing division suggests that these two divisions would certainly be culturally varied.


An evaluation of the three choices shows that combination of advertising and marketing and also operations would not be a possible relocation due to the substantial distinctions in between the 2 departments regardless of the fact that currently Lewis is handling both. While splitting up of the production function may have been a desirable step for the advertising and marketing department, the reality that it would imply putting a 3rd feature under Lewis's wing implies this should be stayed clear of.

Activity Plan.
Lewis will take over the duty of EVP Marketing after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will be worked with to take Lewis's location as SVP of advertising and marketing.

Manufacturing function will continue to be component of advertising and marketing under marketing function.

Lewis will certainly separate herself from operations.

An autonomous leadership design with employee empowerment will certainly be made use of in marketing department.

Open door plan and also focus on cross departmental communication will be focused on removing dissonance.

Contingency plan.

If the assimilation does not exercise as intended, a contingency strategy would certainly follow which would certainly separate the production feature from the advertising and marketing feature to lower the tons on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will certainly be heading the advertising and marketing division without an SVP. In that case the manufacturing function will most definitely be divided by positioning it under an SVP production.