Solar Geoengineering Case Study Help


Home >> Harvard >> Solar Geoengineering >>

Solar Geoengineering Case Study Help

Background and Facts

Solar Geoengineering an office supplies retailer for small and also moderate sized services has just recently been associated with planning for a merger with its competitor Home Deport, which has impacted efficiency levels in departmentswith the senior manager associated with legal issues presented by the government Profession Commission. With the Marketing Head putting forward the news of his departure from the company in one year, Jeannie Lewis, the existing head of operations has been asked to take the function in the near future. With challenges in the form of a prospective cultural adjustment as well as low employee morale, the organization wants a full reengineering initiative at the advertising division.

Issue Declaration
Porter's 5 Forces Analysis
The possible social adjustment at the advertising division of Solar Geoengineering is increasing uncertainty in the workplace causing various difficulties for the Jeannie Lewis that would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in influencing strategic choices considering that Stapes Inc. needed to desert its strategies of combining with Office Deport after the Federal Trade Commission's treatment at the same time. Offered the reality that the shop has a worldwide visibility with branches in UK, U.S.A., Canada as well as Germany, political factors in each of these countries may have the ability to impact performance or calculated objectives. Federal Profession Commission's antitrust fit against the merger occupied valuable time of the organization's elderly monitoring suggesting that 'political' factors can have severe ramifications for a global service.

Economic Factors: Financial factors such as the development of small companies in the worldwide situation suggest that Solar Geoengineering is prospering in a setting where there is prospective development of services. In addition to this, fact that store consumers are mainly looking for workplace supplies for home offices recommends that the market has a rising pattern of business owners as well as home companies.

Social factors: Social trends in the economy reveal that clients are searching for benefit in addition to attractive prices. Marketing research demonstrates how the consumer for Solar Geoengineering does not have understanding about discovering options which can provide a combination of ease and also inexpensive.

Technical factors: Innovation plays a crucial function in Solar Geoengineering's company method particularly as the company is piloting Technology facilities which would use technology sales and also assistance in the form of memory upgrades, peripheral installments. (Recap of BUG in appendix 2).

OB Issues as well as Manifestations.

Numerous underlying Business Actions problems can be seen in Solar Geoengineering's case as highlighted in this area.

Apprehensions about cultural adjustment: There is concern about a social modification that would take place once Todd Krasnow leaves from his position as the Exec Vice Head Of State of Marketing with the majority of the team member currently revealing unhappiness over this potential move. This anticipated adjustment has developed anxiety in the office which has actually been combined with the previous tension of preparing the company for a prospective merger with Home Deport.
Pest Analysis
Stressful Task Setting for Newcomers: There is scarcity of workers that can match the stressful environment of a hectic company. Not only does this cause trouble in finding the best individuals, it puts tension on new hires as can not stand up to the rate and stress that the organization anticipates them to bear.

Dual Reporting Lines: Newcomers discover this organizational society troublesome as well as challenging to handle particularly as dotted line connections are meant to be weaker generally and objective setup as well as efficiency assessment is still done by the solid line supervisor. This implies that newbies can shed clarity about their corresponding roles as well as objectives especially as populated line coverage does not maintain them in straight interaction with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles despite the fact that it had actually been hypothesized that the latter would take Krasnow's placement came as a blow to her morale. Lewis may have been qualified as well as ideal for the job however the fact that Kransnow's separation would certainly make Coles a direct report to Lewis may have been the factor for Coles' resignation from services.

Fear & Work Insecurity: Anxiety as well as insecurity can be identified as two major concerns that Lewis would certainly be taking care of especially as the merger has actually currently be terminated and two elderly executives of the marketing department would be leaving. The whole responsibility of the department would be falling on Lewis's shoulders that would certainly not simply be in charge of brining regarding a cultural modification however would certainly likewise have to confirm herself in her brand-new function.

Inappropriate Monitoring Style of Leader: Lewis's monitoring style and also its incompatibility with the advertising and marketing division's duty can additionally be seen as an OB obstacle especially as she has actually been used to managing issues in the operations division where workers are instructed to focus on processes as well as obtain them. The marketing division on the various other hand can be viewed as a team of people that are utilized to being nurtured by Krasnow who concentrated much more on output than processes.

Interdepartmental Disputes: Interdepartmental differences between 3 departments, advertising and marketing, merchandizing and procedures specifically over the appropriation of the advertising mix can be determined as another OB problem. The advertising division does not share the exact same vision as the other 2 departments relating to the aloocation of the advertising mix twoards promotions and advertsing, the merchandizing and also procedures departments do not concur over the marketing mix allotment amongst one another either.

Disintegration in Marketing Division: Disintegration between the advertising and marketing departments can be determined as one more OB concern which could require additional attention. The reality that the marketing and advertising sections in the marketing division are detached is protecting against both departments from gaining from each various other's experience and also know-how. Assimilation of advertising and marketing with merchandising as well as operations would end up being more difficult if the marketing department itself is broken down which can be another possible OB worry.

Solar Geoengineering Analysis

Numerous theories have actually been made use of to discuss the scenarios to obtain further quality concerning the circumstance handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, most supervisors believe that staffs are passive as well as lazy, have little ambition and also resist change. The hard variation of this theory stressed browbeating, limited controls, hazards and also punishments. In time it produces reduced productivity, refined sabotage and also competition (Offer, 2003). Although the scenario at Solar Geoengineering is not entirely adhering to Concept X, it can be seen that brand-new hires are locating this environment rather stressful which might eventually cause a higher disposition of the management in the direction of Concept X. As per McGregor's advocated view, which he called Theory Y, the essential job of the administration is to set up business problems to ensure that people can accomplish their own goals best by directing their initiatives in the direction of organizational benefits. If individuals locate no fulfillment in their job, the management would have little choice but to rely upon theory X and also outside control (Bargain, 2003). Even while examining Lewis's management style, concept X might have appropriated in the procedures department to some extent but the Advertising and marketing department would call for reliance on Concept Y to get the imagination as well as creativity from the teams.

Tuckman's Team effort Theory: As much as Lewis's problem regarding bringing consistency in between the advertising and marketing and marketing department is worried, this would originally lead to conflict as talked about by Bruce Tuckman in his 'Synergy Concept'. By incorporating the marketing and marketing department's work, there might be the very same preliminary disconnect which could lead to the second phase of 'storming' where the teams challenge one another.

Bridges' Change Design: According To William Bridge's concept (appendix 4), people are quite uncomfortable with adjustment, which is noticeable by the scenario at Solar Geoengineering The circumstance can be seen as a normal program of life if is researched as per Bridge's concept where he describes that individuals experience three stages of transition when they experience adjustment. 'Closing, shedding as well as Releasing', The Neutral Area as well as 'The New Starting' (Bridges, 2004). When individuals are presented with modification, they enter stage one and so there might be feelings like sadness, unpredictability, frustration, temper, worry, denial and also disorientation.The circumstance at the marketing division of Solar Geoengineering is comparable so Lewis can get comfortable with the concept that it is not phenomenal behavior. In the 2nd phase, there may be a requirement to link the gap between the new as well as old culture so Lewis might have to face this challenge when Krasnow leaves. There might be reduced spirits as well as reduced performance at this phase which should not be taken as a trouble. It is throughout this phase that Lewis will certainly need to offer assistance to the department to ensure that they can find a sense of direction. It can be seen how Krasnow has already made this transition less complicated by making Lewis obtain involved in the division a year prior to his actual departure. Based on Bridges' Design, stage 3 will certainly bring about openness to understanding, High power as well as dedication as people will certainly embrace the change (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has talks about the relevance of 'security needs as being a lower level need of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the need to feel secure as well as out of risk' is at the 2nd level of demands. Before a staff member can be made to establish psychologically, he requires to have his 'Physical 'as well as 'Safety and security' requires fulfilled.

SWOT Analysis for Solar Geoengineering Case Study

Effects of Analysis.

The OB analysis has actually looked at various concepts to comprehend exactly how to deal with the current situation at hand. The complying with three alternatives have been proposed to aid Lewis deal with the organizational difficulties in the advertising division. Each of these alternatives has actually been recommended for reducing the change needed to bring the advertising and marketing department according to the demands of the marketplace as well as for making the social modification that would certainly comply with as soon as the present leader leaves.

Integration of advertising and marketing features. Dividing Adverting as well as Production functions. Combination of Marketing with Workflow.

Analysis of Alternatives.

Combination of Marketing & Advertising Functions: The internal marketing firm of Solar Geoengineering is already strength for the company in regards to conserving up on expenses connected to marketing as well as promotion. Since no brand-new recruitment has been done after Bridget Cole's separation with the reporting line being directly appointed to Krasnow for the marketing function, this is a favorable opportunity for integrating the advertising and marketing features. Judith Shapiro that has earlier been talked to by Lewis during the earlier merging days has proficiency in business-to-business advertising and marketing together with firm and also retail marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to deal with both advertising and marketing features.

The advantage of this approach is that it will certainly integrate the two functions while decreasing the need for employing an additional source for advertising and marketing. Lewis would certainly be heading the advertising department and also in any type of case her substitute would be needed for the present duty that she is executing. The negative aspect of this option is that outside hiring may cause bitterness from inner workers who might be looking at the setting of EVP after Lewis takes over Krasnow's setting.

Separating Adverting as well as Production: Offered the affordable stress as well as high top quality work called for from the advertising and marketing company, it is recommended that Lewis needs to enable the manufacturing device to be a different feature from the advertising and marketing device. Because most advertising companies had these two functions as separate devices, it makes even more feeling to comply with the standard.

Assimilation of Marketing with Procedures: Because Lewis is currently taking care of the advertising and marketing and also operations departments simultaneously; it makes sense to incorporate the two features given that she has been efficiently looking after both ends. The truth that both departments currently have significant differences over allocation of sources recommends that this assimilation may be able to cause harmony particularly as Lewis would be heading both ends.However there are numerous disadvantages of this step particularly as it would certainly put way too much burden over Lewis's shoulders. The fact that Lewis has to adjust her administration style for the advertising and marketing department suggests that these 2 divisions would be culturally diverse. Lewis might not be able to apply one type of leadership style to both divisions which might result in inadequacy in either one of the 2 functions.


An analysis of the three choices indicates that integration of advertising and also operations would not be a practical relocation due to the substantial differences between the two divisions despite the truth that currently Lewis is handling both. While splitting up of the production feature might have been a positive action for the marketing department, the truth that it would mean positioning a third function under Lewis's wing suggests this ought to be avoided.

Action Plan.
Lewis will certainly take control of the role of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising features would be combined.

Judith Shapiro will certainly be worked with to take Lewis's area as SVP of advertising and marketing.

Manufacturing function will remain part of advertising under advertising and marketing function.

Lewis will separate herself from operations.

An autonomous management design with worker empowerment will certainly be made use of in advertising and marketing division.

Open door plan and focus on cross department interaction will certainly be targeted at eliminating disharmony.

Contingency plan.

If the combination does not work out as intended, a contingency strategy would adhere to which would certainly divide the production function from the marketing function to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will be heading the advertising and marketing department without an SVP. In that case the manufacturing feature will absolutely be separated by putting it under an SVP manufacturing.