A number of locations can be identified where FG has a competitive edge over its rivals. These locations would be analyzed making use of the Sony Corp The Walkman Line VIRO framework where the 'value', 'inimitability', 'rarity' and company' of FG would certainly be assessed in terms of its contribution towards its one-upmanship. The framework has been displayed in appendix 3.
It can be seen that FG is offering a value-added product, which is not simply a method of obtaining high margins for the business, but is useful for the client also. Smoked seafood products are looked upon as value-added products therefore FG is absolutely providing value to the marketplace as well as to the entrepreneur in the form of high saving potential from fish items. Likewise, FG's ability to create original Asian inspired smoked fish and shellfish products can be considered an unmatched ability.
The business has actually placed barriers to entrance for brand-new participants by encouraging customers to be requiring in terms of asking for their preferences. Not only has this made the service rare, it has raised the expense of access for specific niche players given that FG's diversification as well as adaptability can not be matched by brand-new entrants in the short run. This highlights an additional point of inimitability.
The fact that the business is not product-orientated however is a market-orientated organisation which is adaptable sufficient in its ability to adapt to vibrant market situations suggests that its method of organizing services is absolutely its competitive edge. The company is organized so that it has less dependence on importers as well as trading companies which includes to its competitive edge as an organization in a market where smoked fish items have to be imported from other nations.
Along with these factors, FG's long term partnerships with its consumer that has caused brand name commitment from their side and also the previous's constant support of quality assurance to maintain this brandloyalty is an additional element giving it a competitive edge.
As per the Sony Corp The Walkman Line VIRO framework, if a firm's sources are valuable however can be imitated easily, it may have a temporary competitive benefit. In FG's case, it can be seen how a continual affordable advantage is feasible with the company's flexibility, market-orientated strategy, endured long-termrelationships and ingenious abilities of the business owner.
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