Menu

Stock Manipulation By Chinas Pangang Group Case Study Analysis

CASE STUDY

Home >> Harvard >> Stock Manipulation By Chinas Pangang Group >>

Stock Manipulation By Chinas Pangang Group Case Study Analysis

Background and Facts

Stock Manipulation By Chinas Pangang Group a workplace materials store for tiny and moderate sized businesses has actually lately been associated with preparing for a merger with its competitor Home Deport, which has impacted performance levels in departmentswith the senior manager involved in lawful problems presented by the government Profession Compensation. With the Marketing Head advancing the information of his departure from the firm in one year, Jeannie Lewis, the current head of operations has actually been asked to take the function in the future. With obstacles in the type of a prospective cultural adjustment and also low worker spirits, the company is in need of a complete reengineering initiative at the advertising division.

Trouble Declaration
Porter's 5 Forces Analysis
The potential cultural change at the marketing department of Stock Manipulation By Chinas Pangang Group is boosting unpredictability in the workplace leading to various obstacles for the Jeannie Lewis that would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in affecting strategic choices because Stapes Inc. had to desert its strategies of combining with Workplace Deport after the Federal Profession Commission's treatment while doing so. Offered the reality that the store has an international visibility with branches in UK, U.S.A., Canada and Germany, political consider each of these countries may have the ability to affect performance or calculated goals. Federal Profession Commission's antitrust fit versus the merger took up useful time of the company's senior monitoring recommending that 'political' factors can have major implications for an international company.

Economic Factors: Financial factors such as the appearance of small companies in the global circumstance suggest that Stock Manipulation By Chinas Pangang Group is prospering in a setting where there is possible growth of services. Along with this, fact that shop consumers are primarily searching for workplace supplies for home offices recommends that the marketplace has a rising pattern of business owners and also online businesses.

Social factors: Social fads in the economic climate show that customers are searching for benefit as well as attractive costs. Marketing research shows how the client for Stock Manipulation By Chinas Pangang Group lacks awareness about discovering services which can offer a mix of benefit as well as affordable.

Technical factors: Technology plays a vital function in Stock Manipulation By Chinas Pangang Group's business approach specifically as the company is piloting Innovation centers which would certainly offer innovation sales and also support in the form of memory upgrades, outer installments. (Summary of BUG in appendix 2).

OB Issues and also Effects.

Numerous underlying Organizational Behavior issues can be seen in Stock Manipulation By Chinas Pangang Group's case as highlighted in this area.

Uneasiness regarding social adjustment: There is uneasiness regarding a social modification that would occur when Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Advertising And Marketing with the majority of the personnel already revealing discontent over this prospective move. This predicted modification has actually produced tension in the work environment which has been paired with the previous stress of preparing the company for a prospective merger with House Deport.
Pest Analysis
Demanding Task Atmosphere for Newcomers: There is shortage of employees that can match the stressful atmosphere of a hectic organization. Not just does this bring about difficulty in finding the ideal individuals, it places stress and anxiety on new hires as can not withstand the pace as well as pressure that the organization anticipates them to birth.

Dual Reporting Lines: Beginners discover this organizational culture troublesome and hard to handle specifically as populated line relationships are meant to be weak as a whole as well as unbiased setup as well as performance examination is still done by the strong line manager. This means that beginners might lose clarity about their corresponding roles and also goals particularly as populated line reporting does not maintain them in direct interaction with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower as opposed to Bridget Coles even though it had been hypothesized that the latter would certainly take Krasnow's position came as an impact to her spirits. Lewis may have been qualified and also proper for the job however the fact that Kransnow's departure would make Coles a direct record to Lewis might have been the reason for Coles' resignation from solutions.

Worry & Job Instability: Anxiety and also insecurity can be determined as two significant issues that Lewis would certainly be dealing with especially as the merger has now be cancelled and two elderly execs of the advertising and marketing department would certainly be leaving. The entire responsibility of the division would certainly be dropping on Lewis's shoulders that would certainly not just be in charge of brining concerning a cultural adjustment however would also need to verify herself in her new role.

Incompatible Administration Design of Leader: Lewis's management design and also its incompatibility with the advertising and marketing department's duty can likewise be viewed as an OB difficulty especially as she has actually been made use of to managing issues in the procedures division where personnel are taught to concentrate on processes as well as get them right. The advertising department on the other hand can be seen as a team of people that are made use of to being nurtured by Krasnow that focused much more on outcome than processes.

Interdepartmental Differences: Interdepartmental differences between 3 divisions, advertising and marketing, merchandizing and procedures respectively over the allocation of the advertising and marketing mix can be identified as one more OB concern. Although the marketing division does not share the same vision as the various other two divisions concerning the aloocation of the marketing mix twoards promotions as well as advertsing, the merchandizing as well as procedures departments do not agree over the marketing mix allowance among each other either.

Disintegration in Marketing Department: Fragmentation between the marketing and advertising departments can be determined as an additional OB concern which could require more attention. The truth that the marketing and advertising sections in the advertising division are disconnected is preventing both divisions from getting from each various other's experience as well as proficiency. Combination of advertising with merchandising and operations would end up being more difficult if the marketing division itself is degenerated which can be one more potential OB worry.

Stock Manipulation By Chinas Pangang Group Analysis

Various concepts have been used to describe the circumstances to get further clarity concerning the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most managers believe that staffs are passive as well as careless, have little aspiration and withstand modification. The scenario at Stock Manipulation By Chinas Pangang Group is not completely following Theory X, it can be seen that new hires are locating this environment instead demanding which might at some point lead to a higher disposition of the monitoring towards Theory X. Even while analyzing Lewis's administration style, theory X might have been ideal in the operations division to some extent but the Advertising division would call for reliance on Concept Y in order to get the creative thinking as well as originality from the teams.

Tuckman's Team effort Concept: Regarding Lewis's problem regarding bringing harmony in between the marketing and advertising division is concerned, this would at first bring about conflict as discussed by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). Based on Tuckman's theory shown in appendix 3, during the preliminary stage of group growth, individuals might not bond, as they are active finding their place in the team. By combining the marketing and advertising division's work, there may coincide preliminary separate which can result in the 2nd phase of 'storming' where the teams challenge each other. However, it is only during the third stage or 'norming' when they would certainly come together to share ideas before the group can cause harmony in the fourth phase 'performing'.

When individuals are provided with change, they go into stage one as well as so there may be feelings like sadness, unpredictability, stress, anger, worry, rejection and also disorientation.The situation at the advertising and marketing division of Stock Manipulation By Chinas Pangang Group is similar so Lewis can obtain comfortable with the idea that it is not extraordinary actions. It is during this phase that Lewis will certainly have to provide guidance to the division so that they can find a feeling of instructions. It can be seen just how Krasnow has actually already made this change easier by making Lewis obtain entailed in the division a year prior to his actual separation.
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Pecking order' (appendix 5) has discusses the value of 'security needs as being a lower degree need of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see how 'the demand to feel safe and secure and also out of threat' is at the 2nd degree of requirements. Prior to a worker can be made to develop emotionally, he needs to have his 'Physical 'as well as 'Safety and security' needs satisfied.

SWOT Analysis for Stock Manipulation By Chinas Pangang Group Case Study



Effects of Analysis.

The OB analysis has looked at various theories to recognize just how to deal with the present scenario available. The adhering to three choices have actually been proposed to aid Lewis take care of the business obstacles in the advertising and marketing division. Each of these choices has actually been recommended for relieving the change required to bring the advertising department according to the demands of the marketplace and also for making the social modification that would certainly adhere to when the existing leader leaves.

Assimilation of marketing and advertising functions. Dividing Adverting and also Production functions. Combination of Advertising And Marketing with Workflow.

Assessment of Alternatives.

Judith Shapiro that has earlier been talked to by Lewis during the earlier merger days has competence in business-to-business advertising and marketing along with firm as well as retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to deal with both marketing and advertising and marketing functions.

The advantage of this approach is that it will certainly incorporate both features while decreasing the need for hiring an additional source for advertising and marketing. In addition to this, Lewis would certainly be heading the advertising division and also in any case her substitute would certainly be required for the present function that she is performing. The downside of this choice is that exterior hiring might bring about animosity from inner employees who might be considering the position of EVP after Lewis takes over Krasnow's position.

Dividing Adverting as well as Production: Offered the affordable stress as well as high top quality job called for from the marketing company, it is suggested that Lewis must allow the manufacturing system to be a different function from the advertising and marketing system. Because a lot of marketing agencies had these 2 features as separate units, it makes even more sense to adhere to the norm.

Integration of Advertising And Marketing with Procedures: Because Lewis is currently taking care of the marketing and also procedures departments concurrently; it makes good sense to incorporate the two functions since she has been successfully taking care of both ends. The truth that the two departments currently have major differences over appropriation of sources recommends that this assimilation might have the ability to produce consistency particularly as Lewis would be heading both ends.However there are numerous disadvantages of this step particularly as it would certainly place too much problem over Lewis's shoulders. The fact that Lewis has to adapt her administration design for the marketing department recommends that these 2 divisions would be culturally diverse. Lewis might not be able to use one type of leadership design to both divisions which could result in inadequacy in either one of the two features.

Recommendation.



An evaluation of the 3 choices indicates that combination of marketing and procedures would certainly not be a feasible action due to the huge differences between the two divisions regardless of the fact that presently Lewis is taking care of both. While separation of the manufacturing feature might have been a desirable step for the advertising division, the truth that it would indicate putting a 3rd function under Lewis's wing implies this must be prevented.

Action Strategy.
Recommendation
Lewis will take over the function of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would be merged.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of advertising and marketing.

Manufacturing function will continue to be part of marketing under advertising feature.

Lewis will divide herself from operations.

An autonomous leadership design with employee empowerment will certainly be used in marketing division.

Open up door plan and focus on cross department interaction will be focused on eliminating dissonance.

Backup plan.

If the integration does not work out as prepared, a backup strategy would certainly comply with which would divide the production function from the marketing function to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get worked with, Lewis will be heading the advertising division without an SVP. Because case the production function will definitely be separated by placing it under an SVP production.